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Welcome! Kim Walsh-Phillips #fbProfits Agenda TOM Strategies - PowerPoint PPT Presentation

Dec 13, 2023 •650 likes •1.08k views

Welcome! Kim Walsh-Phillips #fbProfits Agenda TOM Strategies Q&A TO TOM (1) Trust (2) Opt-in (3) Monetize TOM Campaigns: 1. The ACE Campaign 2. The Big Game 3. Customer Centric Circle 4. Publisher Post 5. Social Circle 6.

  3. Welcome! Kim Walsh-Phillips #fbProfits

  4. Agenda • TOM Strategies • Q&A

  5. TO TOM

  6. (1) Trust

  7. (2) Opt-in

  8. (3) Monetize

  9. TOM Campaigns: 1. The ACE Campaign 2. The Big Game 3. Customer Centric Circle 4. Publisher Post 5. Social Circle 6. Seed & Grow 7. The Onion Campaign 8. B to B Bravado

  10. ACE Campaign

  13. Results • # of referrals 759 • Cost per referral $7.56 • Value of referral $150 • ROI 200+%

  19. GKIC $1 Book Offer Campaign Results • Ad Spend (offer only): $12,062 • Books Purchased: 487 • New Members: 112 • Customer Lifetime Value: $1,500 • Total Revenue: $168,000 • ROI: 1,392%

  22. RESULTS • New Patient sign-ups: 19 • Average cost per sign-up: $12.36 • Spent: $234.84 • All 19 conversions came from website traffic. Lifetime Patient Value: $2,400-$3,200 ROI: 1000+%

  23. The Big Game

  27. B to B Bravado

  31. Publisher Post

  33. Social Circle

  34. Shown to “Friends of Fans”

  36. Murray Orthodontics Free iPad Campaign Results • Ad Spend (offer only): $500 • Appointment Requests: 7 • Appointments Made: 2 • Customer Lifetime Value: $6,000 • Ad Spend (blog & offer): $850 • Appointment Requests: 7 • Appointments Made: 2 • Customer Lifetime Value: $6,000

  37. Campaign Blueprint 1. Ask your customers, clients or patients to become fans of your Facebook page

  38. Campaign Blueprint 2. Run your ads to “Friends of Fans” + targeting

  39. Campaign Blueprint 3. Track results

  40. Facebook Group Share #WhatIDiscovered

  41. Questions?

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