Marketing Yourself As an Engineer Newbie Engineer Graduate Mentor Colleag ague ues. Headhun hunte ted d or Given a Special ial Throw Again in. Promotio ion. Start rt Again in.
Starting Out – Not One Solution Fits All I want to be successful. • • I want a great job. • I want recognition. • I want to improve the world.
1 st Corporate Role – Set The Standard • Learn from others – join INCOSE or similar. • Set your own trajectory – it matters later. • No matter what it is, do your best. Work as hard as you can – create your own reputation. • • Being better than average – the team scores higher.
Engineer @ Work Level 1 – Technical or Management? • Future Career Path - R&D or Senior Manager with staff leadership decide. • Plan career decisions to your long-term strategy, not short-term “happenings”. • Identify the trusted people, the gurus and befriend some of them. • Join industry associations – add to the one you joined after leaving education. • Stay technologically aware and savvy.
Engineer @ Work Level 1 – Be Company Aware • What is the company strategy, its mission, its goals? • Align your career to what the company cares about and requires. • Be ready to work abroad. • Study project developments, inter-office and inter-country communications. Identify cracks and issues early. • Act correctly, make things happen – learn from mistakes.
Engineer @ Work Level 2 – Extending Capabilities • University ity / S School – Donate, visit, teach, mentor. • Indus dustr try Associati ations ons – SWISSED, SVIN, SAE … attend meetings and network. • READ – Papers, articles, patents – in or outside of your own speciality. Share knowledge with others. "During the next years of Varec Inc., a wholly owned implementation of the subsidiary of Leidos, has Affordable Care Act, won a $25 million contract systems engineering to provide systems should become a core engineering, technical and function for improving management support the health of all services to the Defense Americans." Logistics Agency.
Engineer @ Work Level 3 – Considered for Leadership • Communications – Influence & Presentations – not just data and both inside and outside the company. • “Do your boss`s job” - His nominated No 2 – within limits • Recognised to deliver results – not just a talker. • Use existing tools or systems to best advantage – yet be proactive to suggest innovations or process changes. • Understand legal and commercial issues – Intellectual Property (IP), cost, budgets and finance.
Engineer @ Work Level 4 – Leadership & Getting Ahead • Quality decision maker and profile – the perfect fit. • A positive influencer of outcomes, not just a follower of the team. • Able to hire “A” type people without fear. • Active in industry working or advisory groups, or even committee participation – knows what is good for the company, good for the industry and for themselves.
Reaching a Peak is not Enough ! • Career Plans s - education today and tomorrow, insight on technology, business and other trends. • Educat catio ion, , work, , perso sonal l networks s – track and note, even a conversation 5 years ago may have a value! • Public lic Profile le Managem gement nt - conferences, events attendance, public speaking, papers or articles. • • Pe Perso sonal health lth and famil ily y needs ds.
The Basics START Starting Out First Job / Level 1 Engineer @ Work Level 1 Engineer @ Work Level Engineer @ Work Level 3 & 4 2 Engineer @ Work Level 2 & 3
Over Time – Your Relationship Buckets Fill Up & Empty! HR Manager Speaker Graduate CIO Same Year Asia-Pac
Ninja Engineer – Which Shop Window Display? Over 140 professional network sites exist around the world - more appear every month ! A few include: • Xing Viadeo Ryze Orkut Linkedin Google+ • • Focus Facebook Ecadamy • Then add on community sites, alumni chatrooms and the rest – the e tot otal l numbe ber r IS simply ply unmanage geable ble!
Ninja Engineer – Relationship Segmentation? VP Sales SAP Project PLM Specialist Semester 2 Buddy Chapter Treasurer
Ninja Engineer 1 – Make One Or Two FREE Choices Typically here in Switzerland, the top choices are: Linkedin Viadeo Ecadamy • • Google+ Facebook Xing
Ninja Engineer 1 – Your Brand And Public Promotion Understand: and: • This is MORE than a job hunt. • All profiles are public. • Truth does matter. • Best practice wins. • Corporate Social Media company rules and regulations apply. • Your “Contact Me” / Personal Settings
Ninja Engineer 1 – “Build” Step 1 • Take time to plan those future connections. Your Boss • CSV file methods are not old fashioned – beware of the buried give-aways Thesis Job Fair in T&C s. Partner • Slow growth is not bad !
Ninja Engineer 1 – “Build” Step 2 Social media content should • reflect your own life and achievements or work. • Think beyond the obvious – join and support local or other international groups. • Post an article of interest to share with others once a month or week – support those taking examinations. Creating a useful resource site – • helping others builds up credibility.
Ninja Engineer 2 – “Understand” - Search, Read, Manage • What or how do others use Linkedin or Xing? • Interested in a topic? Want to check on something? – search tab in groups for previous discussions. • Manage profile - those people who want to connect to you (be STRONG and decline any you do not want). • Add “need to know” profiles with confidence and know why! • Use Other Tools – SMS, Mailchimp, Prezi, Presentermedia.com and more.
Ninja Engineer 3 – Consolidate Real World Brand Value • What associations or organisations do you consider required or necessary membership? • What time commitment can and will you guarantee to support them? • Support in-company intern or young graduate HR event or marketing initiatives. • Give a talk at a school – reasons to be an engineer, etc.
Ninja Engineer 3 – “Being Confident In Public” My name is Markus, the Innovation • Consolidation and strong personal skills Manager here. I work with people who are struggling on R&D projects and help recognition of activities over time: them to get their projects adopted by customers.. • Intr troducti ductions ns - conference calls, meetings, events and trade-shows. • Presentatio ations ns – company, meetings, school, University, symposiums, local or national chapter association events, • Public Speaking ing – Company, Industry or Association events.
Ninja Leader – Demonstration & Consistency • Regular international symposium or key note speaker. • Recognised in-company, industry association, young engineer or university supporter. • Mentor others in their development – providing opportunities for others to try, practice and develop.
So Bringing Life And Work Together – Work First Engineer Level 3 Engineer Level 4 Ninja Marketing Engineer 3 Ninja Marketing Leader Engineer Level 2 Ninja Marketing Engineer 2 Young Engineer Engineer Level 1 Ninja Marketing Engineer 1 Ninja Marketing Engineer 1
Now Life – Supportive, Organised, Personal & Real ! VP Sales CIO ofessor Key Note Speaker
Thank You For Your Time Today Any Question tions? s?
For some more details or help for you or your team: To hold a training session or workshop for you, your team or company OR to discuss a staffing related topic in private.
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