Animal Farm Final Assessment Persuasive Presentation T HE T ASK : - PDF document

Animal Farm Final Assessment Persuasive Presentation T HE T ASK : To demonstrate that you understand & can apply the techniques of persuasion & propaganda, you will give an oral presentation, using textual evidence and/or thematic concepts from the book to support your ideas. All choices require teacher approval on the speech planning sheet. T HE C HOICES : The Advertising Executive Create & propose a product to clients on The Farm. You have to decide the audience & the product & then create a sales pitch to sell it. Look to current advertising, including commercials & infomercials for models. Consider, for example, how you might market a product like “Farmer -B- Gone.” Use events & details from the novel in your proposal. Master Spinner Adopt the persona of Squealer & give a speech to convince your audience of a necessary course of action. You will have to create the situation (problem) & propose its solution. You may use one of the ideas below or you may propose your own (with teacher approval). Chapter 10 would be a great place to look for ideas. Here are a few to consider:  Some years have passed & the farm needs a second windmill. Convince the animals to build it.  Convince the animals why it is important to enter business partnerships with the human farmers.  The name of the farm must be changed. Real World Problem Solver Identify a real-world, current problem & address one side of the issue. You can address the issue in a variety of ways. Whatever format/persona/context you choose, you will present the information to the class. The work must be original, so you cannot simply present a speech/letter/paper given by someone else. The options are endless, but consider, perhaps:  writing a letter to a leader convincing him or her to take a certain action  writing an editorial arguing a specific point of view on the topic  adopting the persona of one leader & address another, or address the public  writing a political speech about the issue T HE R EQUIREMENTS  Formal presentation; please dress appropriately  2-3 minutes in length  1 visual aid (poster, product, etc.) If you use PowerPoint, you may only have 2 slides with images & NO TEXT.  Presentation content must be organized in a formal, MLA-style outline S CORING C RITERIA See rubric on back for details 100 Points – Summative Assessment Category Content Knowledge (ideas & themes from the book; propaganda techniques) Presentation Skill (effective speaking-eye contact, audibility, gestures, etc.; persuasive strategies)

Animal Farm Final Assessment Persuasive Presentation Language Control (vocabulary, tone, appropriate terminology) Preparation (MLA-style outline, visual aid quality)

Animal Farm Final Assessment Persuasive Presentation Advanced Proficient Partially Proficient In Progress  Creative & convincing persona  Persona appropriate & usually  Appropriate persona, but not  Inappropriate persona, rarely supports purpose & content convincing consistently convincing convincing Content/ Propaganda  Relevant purpose masterfully executed  Clear & relevant purpose  Sometimes vague or confusing  Mostly vague, confusing, and/or  Insightful & sophisticated content  Content is appropriate & mostly  Audience has been considered, but is missing information Techniques  Little evidence of audience being  Ideas focused and supported with engaging occasionally disengaged from speaker  Word choice appropriate, but may not  Bland or vague word choice considered in choice of content relevant details  Inappropriate word choice  Content consistently appropriate &  Topics mentioned without elaboration; be vivid or precise  Topic fairly broad; attempted support  General topic, support or detail missing engaging lacking support or irrelevant detail  Effective transitions  Inconsistent use of transitions  Lack of transitions  Three clear propaganda techniques  Two clear propaganda techniques  Lack of clear propaganda techniques demonstrated in presentation demonstrated in presentation 27 – 24, 23  40 – 36 35 – 32 31 – 28  Facial expressions & body language  Facial expressions & body language  Facial expressions & body language are  Very little use of facial expressions or Presentation Techniques generate strong interest & enthusiasm generally demonstrate strong interest used to try to generate enthusiasm, body language; generated little interest  Volume consistently loud enough to be & enthusiasm about the topic but they may seem somewhat faked in topic  Volume usually loud enough to be  Volume sometimes too soft to be  Volume usually too soft to be heard by heard by entire audience  Pacing enhances message heard by entire audience heard by entire audience entire audience  Effective pacing  Pacing sometimes inconsistent – either  Ineffective pacing – too fast or too  Poised & relaxed  Establishes eye contact with entire  Appropriate posture & eye contact the too fast or too slow slow  Occasional inappropriate posture,  Consistently inappropriate posture; audience majority of the time  Few distractions  Occasional distractions (verbal, establishes contact with only a few establishes eye contact only with physical, or grammatical) audience members teacher 27 – 24, 23  40 – 36 35 – 32 31 – 28  Demonstrates relevance to topic with  Relevant to topic & presentation  Relevance alluded to, but vague  Relevance not addressed  Supports message  Unclear connection to message  Irrelevant details; not connected to illuminating, in-depth details  Effectively enhances message Visual Aid  Follows all requirements  Some requirements not met message  Exceeds requirements in sophisticated  Neat & adequately-sized, but may lack  Effort somewhat evident in neatness  Several requirements not met  Carelessly crafted or inappropriately ways originality or creativity  Neatly done, attractive; creative & executed for topic original execution 13 – 12, 11  20 - 18 17 – 16 15 – 14  No mistakes in MLA format  Typed in correct MLA format  Several errors in formatting  MLA format not followed  No spelling or grammar mistakes  Few errors in spelling, grammar  Repeated spelling, grammar mistakes  Significant & repeated spelling & Outline  Propaganda techniques identified in  Propaganda techniques consistently  Propaganda techniques inconsistently grammar mistakes  Propaganda techniques not identified brackets [ ] identified in brackets [ ] identified 17 – 15, 14  25 – 23 22 – 20 19 – 18 Time Management Penalties: 1 minute over/under (-3); 2 minutes over/under (-5)