AN INTRODUCTION TO TOM DIXON
CONTENTS 1. About Tom Dixon p.3 2. The Brand p.7 3. Products p.13 4. Sales Channels p.18 5. Design Research Studio p.22 6. Brand Centre p.28 7. Partnerships p.31 8. Innovations p.34
1 ABOUT TOM DIXON
We Design, Develop and Distribute EXTRAORDINARY OBJECTS FOR EVERYDAY USE They will be tough and practical enough for professionals, attractive and desirable for home. About Tom Dixon 4
2002 2007 2010 2012 2013 2014 Tom Dixon brand New York office and Brand Centre and Consumer Division Interior Design Retail takes on a new founded in London. distribution centre Retail Shop opened launched with Division, Design dimension with the Contract focused; opened. in London; Hong specific accessories Research Studio, win launch of our first high-profile Kong office and and gift range their largest project concession store in projects include distribution centre to drive brand to date, Morgan’s the world famous hotels, restaurants opened. awareness. Sea Containers department store of and corporate House in London. Harrods, London. headquarters. Interior Design Division established as Design Research Studio. About Tom Dixon 5
WHO IS TOM DIXON? Tom rose to prominence in the mid 1980s as a maverick, untrained designer with a line in welded salvage furniture. While working with the Italian giant Cappellini he designed the widely acclaimed ‘S’ chair. In the late 90s Tom became Creative Director at Habitat, responsible for rejuvenating the brand while maintaining Terence Conran's vision of enriching everyday life through simple, modern design. In 2000, Tom's work was recognised through being awarded an OBE by Her Majesty The Queen. His work has been acquired by the world’s most famous museums for permanent collections of the Victoria & Albert Museum, London; MOMA, New York; and the Centre Pompidou, Paris. Since setting up his own eponymous design company in 2002, Tom’s work has become even more prominent through the development of many iconic designs.
2 THE BRAND
BRAND PROFILE Tom Dixon is a London based contemporary furniture, lighting and accessories company Specialist design house, creating iconic products with a strong narrative concept Positioned at the prestige sector of the market New collections are launched annually at Milan Design Week, London Design Festival and Maison & Objet with products sold across 68 countries. The Brand 8
BRAND ATTRIBUTES The brand has a strong and clearly definable character Inspired by a unique British heritage Differentiated by innovative, eccentric and expressive values Conveyed with industrial processes Championing honest, heavyweight, resilient materiality. The Brand 9
ICONOCLASTIC & HERITAGE EXPRESSIVE STORY TELLING & COMMUNICATION CREATIVITY & INNOVATION TRAVELER TRADER EXPLORER ECCENTRIC & INVENTIVE NO NONSENSE ENGINEERING The Brand 10
INTERNATIONAL DESIGN PRESS AND MEDIA Frequently featured in the following titles: Wall Street Journal Wallpaper Magazine Surface Magazine USA The Observer Sunday Times Style New York Times Magazine Vogue Harper's Bazar Elle Decoration Madame Figaro The Brand 12
3 PRODUCTS
PRODUCT OVERVIEW The product range establishes differentiation in the market through a unique and honest use of industrial processes, with a strong narrative concept to create iconic design pieces Products are predominantly manufactured in resilient, long-lasting materials such as copper, marble, glass, brass, cast iron, and wood Lighting collection positioned at £200 - £900 Furniture collection positioned at £145 - £8000 Accessories collection positioned at £10 - £500. Lighting 64% Accessories 21% Furniture 14% Products 14
Copper Shade, 2005 Wingback Chair, 2007 Etch Light, 2010 Products 15
Cog Collection, 2014 Scent Candle, 2012 Bash Vessels, 2012 Products 17
Tom Dixon Shop Dock Kitchen Brand Centre 30
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