PA PAULA SCHER MARIAM MAGDY Began as an art director (1970s-80s) - PowerPoint PPT Presentation

PA PAULA SCHER MARIAM MAGDY

• Began as an art director (1970s-80s) •American graphic designer, painter and art educator in design •The first female at Pentagram(1991) •Between pop culture and fine art in her work (Shake Shack project)

PENTAGRAM • World's largest independent design consultancy • 19 partners • Range of work: : graphics, architecture and interiors, products and packaging, advertising and communications, etc.

More Logos • the High Line • Jazz at Lincoln Center • the Metropolitan Opera • the New York Philharmonic • the New Jersey Performing Arts Center • the New 42nd Street • the New York Botanical Garden • the United States Holocaust Memorial Museum • the Philadelphia Museum of Art • the Robin Hood foundation

Scher's Achievements •In 1998 she was named to the •Art Directors Club Hall of Fame •The Public Theater Identity won the coveted Beacon Award for integrated corporate design strategy. •in 2000 she received the Chrysler Award for Innovation in Design. • She has served on the national board of the AIGA and • was president of its New York Chapter from 1998 to 2000. • In 2001 the AIGA Medal •in 2006 she was awarded the Type Directors Club Medal • In 2012 the Philadelphia Museum of Art’s Design Collab Award • in 2013 she received the National Design Award for Communication Design, presented by the Cooper-Hewitt, Smithsonian Design Museum.

SC SCHER'S AC ACHIEVEMENTS TS In 2001 the AIGA Medal • • in 2006 she was awarded the Type Directors Club Medal

Museum of the Modern Art • Cooper-Hewitt National Design Museum in New York, • the Library of Congress in Washington, D.C. the Philadelphia Museum of Art, • SCHER'S INFLUENCES the Denver Art Museum, • AROUND THE WORLD the Victoria and Albert Museum, London, • the Museum für Gestaltung Zürich, • the Bibliothèque nationale de France • the Centre Georges Pompidou in Paris. •

Other interesting projects Paula Scher began painting colorful typographic maps of the world in 1990s ‘Paula Scher: MAPS’ Publication in Oct 19, 2011 Installations And exhibits of explanations.

"The only things that are interesting in most design are the mistakes" https://www.youtube.com/watch?v=zwekunL3dFA Installations and building paintings Installations of climate map: weather patterns in state Or driving times and distances of every intercity journeys Scher's maps are very detailed and includes every single state. Big or small.

https://www.youtube.com /watch?v=zwekunL3dFA

Thanks. https://www.pentagram • .com/ https://www.surfacema • g.com/articles/how- paula-scher-created- shake-shack-identity/ • https://www.youtube.c om/watch?v=zwekunL3 dFA • https://cdn.shakeshack. com/wp- content/uploads/2015/ 03/fastco_2-2-15.pdf Mariam Magdy