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Alpha Presentation Visualizing Brand Loyalty The Capstone - PowerPoint PPT Presentation

Jan 15, 2023 •225 likes •304 views

Alpha Presentation Visualizing Brand Loyalty The Capstone Experience Team Urban Science Jeff Baum Richard Brush Nick Durak Meghan Huynh Asha Patel Department of Computer Science and Engineering Michigan State University Fall 2015 From

  1. Alpha Presentation Visualizing Brand Loyalty The Capstone Experience Team Urban Science Jeff Baum Richard Brush Nick Durak Meghan Huynh Asha Patel Department of Computer Science and Engineering Michigan State University Fall 2015 From Students… …to Professionals

  2. Project Overview • Allow OEM Loyalty Managers to explore loyalty data on a tablet  Illustrate loyalty/conquest/defector data in a meaningful way  Show KPIs for specific geographic regions  View loyalty information for previous months  Provide a cross-platform app for both Android and iOS devices  Send monthly alerts The Capstone Experience Team Urban Science Alpha Presentation 2

  3. System Architecture The Capstone Experience Team Urban Science Alpha Presentation 3

  4. Push Notifications The Capstone Experience Team Urban Science Alpha Presentation 4

  5. Geography Hierarchy Menu The Capstone Experience Team Urban Science Alpha Presentation 5

  6. Criteria Menu The Capstone Experience Team Urban Science Alpha Presentation 6

  7. What’s left to do? • Trigger table updates when new data is acquired • Monthly report • Allow back-end to send push notifications • Forget/change password • Responsive bubble chart • Conquest and defector brand specific information The Capstone Experience Team Urban Science Alpha Presentation 7

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