Alpha Digital. Digital Marketing Proposal
THE ALPHA DIFFERENCE ROI Personalised Your Trusted Customised Focused Service Guide Reporting Expert Council Transparency Insourcing Ongoing Value 2
About Us The Alpha Team Alpha Digital was established in 2011, with digital marketing experience dating back to 2002. We teach, empower, and guide our clients to navigate the complex digital landscape and achieve outstanding growth. Our youthful and ambitious team stays at the cutting edge of an ever-evolving digital market, to lift brand recognition, revenue and ROI. By simplifying the technical, we shine a light on new growth opportunities and foster long-term relationships. 3
DIGITAL PERFORMANCE SERVICES GOOGLE & BING ADS Search Display Video Remarketing SOCIAL MEDIA MARKETING Facebook Instagram Audience Network Remarketing DISPLAY & PROGRAMMATIC Display Advertising Targeted Placements Dynamic Remarketing Demographic Targeting
DIGITAL EXPERIENCE SERVICES SEARCH ENGINE OPTIMISATION Technical Optimisation On Page Optimisation Custom Reporting CONVERSION RATE OPTIMISATION User Testing Split Testing UX Testing CONTENT MARKETING & DIGITAL PR Content Development Link Building Outreach & Digital PR
49% Increase in Paid Revenue YoY City Beach 8x Return on Investment Paid advertising case study 41% Decrease in cost per acquisition YoY Data based on Nov 2016 – Jan 2017 7
117% Increase in SEM Revenue Matt Blatt 74% Increase in Conversion Rate Paid advertising, SEO & CRO case study 62% Increase in Organic Revenue Data based on April 2017 – April 2018 8
8.2% Conversion Rate up from 5.2% Monash IVF 253% Increase in Leads Paid advertising, SEO & CRO case study 68% Decrease in cost per acquisition 9
Performance. Alpha Digital - Services 10
Social Strategy Facebook & Instagram • Businesses work hard to create their content, so we use paid social to get it in front of as many eyes as possible • We custom-create awareness, engagement, and lead generation campaigns • Stay front of mind with our remarketing ads • We build customer journeys and drive purchase intent using advanced audience targeting Alpha Digital - Services 11
Search Strategy Google & Bing • Google receives more than 40,000 searches per second • That’s why we use PPC strategies to showcase a businesses ads at the top of the search results • The brand only pays when someone clicks on their add • This ‘pull’ marketing approach draws in new customers who are searching with intent Alpha Digital - Services 12
Video Strategy YouTube & Video Advertising • We have access to a massive inventory of video spots across YouTube, 9now, Plus7, Tenplay, and the Google Display Network • YouTube is a go-to destination for advice, information and entertainment. • It covers every interest area: mainstream to niche • We place targeted advertising in an engaging environment where people are paying attention Alpha Digital - Services 13
Programmatic Strategy Google Display & Quantcast • We build brand awareness with the right audiences through display advertising • Our ad buying process is automated and efficient • We use real time bidding technology and advanced software to secure high value advertising space • Display ads placement is based on a user’s online habits. Therefore, our clients ads are seen on the right websites, every time! Alpha Digital - Services 14
Digital Experience. Alpha Digital - Services 15
SEO Strategy Search Engine Optimisation • Obtain prime search engine real estate • We create a sustainable, long-term source of search traffic • The organic search listings are free • First page rankings boost a brand’s online credibility and visibility • We enhance the on-page experience, build domain authority through online buzz and backlinks, while making technical improvements to ensure that Google can index and rank our websites Alpha Digital - Services 16
Content & Digital PR Search Engine Optimisation • We produce landing page and blog content that helps you rank for high opportunity keywords • Our content strategies are sharable and inspire relevant digital publications to talk about you • Increase your domain authority, search rankings, and generate online buzz around your brand Alpha Digital - Services 17
CRO Strategy Conversion Rate Optimisation • Uncover the highest performing version of your website • We use a scientific approach to convert more website visitors into customers • We use split tests and user testing to optimise and enhance a website’s performance • CRO makes the most of all of the traffic you have worked so hard to attract Alpha Digital - Services 18
Our digital strategies are custom-tailored to your business goals and unique customer journey. Alpha Digital - Services 19
The Journey Intent Awareness Consideration Flywheel Close • • • • • Display SEO CRO CRO CRO • • • • • Social Media SEM SEM Social Social • • • • • Content Social Media SEO Lifecycle Lifecycle • • • Social Retargeting Retargeting 20 • Content
Getting Started Chat to us for a free consultation • We’ll learn about your business goals • Then we’ll run a free technical audit and uncover opportunities for growth in your digital strategy • You’ll be presented with a free digital marketing strategy before you decide if you would like to sign up for our monthly packages Alpha Digital - Services 21
Questions? P: 07 3040 9988 E: info@alphadigital.com.au W: alphadigital.com.au B R I S B A N E SY D N E Y 20 Agnes St Suite 1.06, Level 1, 100 Collins St, Fortitude Valley, Alexandria, QLD, 4006 NSW, 2015 22
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