Advanced Digital Marketing By Assaf Tidhar ALSMA 2014 Conference Bangkok October 29-31, 2014
Good to great … How? “ Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice. ” Jim Collins, Good to Great: Why Some Companies Make the Leap... and Others Don't
Two main assets YP Client Traffic Base
YP Client Better insights & stats process Base More leads Traffic driving to tools customers SEO Conversion tools Traffic
Traffic driving tools + seo organic • SMB ’ s tags (1.5 m) • Price lists • Forums • Reviews • Mailing Services & Push Notifications paid • Re-targeting • S.E.M • Outbrain • Taboola
YP Client Better insights & stats process Base More leads Traffic driving to tools customers SEO Conversion tools Traffic
Deep hierarchy website design Search friendly faceted navigation Each content item is assigned to a relevant category and tags Built-in on-page SEO elements Dynamically created sitemap Built in markup tagging Internal links management Audience segmentation
YP Client Better insights & stats process Base More leads Traffic driving to tools customers SEO Conversion tools Traffic
More leads to customers • Automated Costumed contact forms (vCita) • Scheduling (vCita) • Table booking • On-line food ordering • Event planning • In-site retargeting (zoom) • Coupon module • Club membership
Lawyer case study Traditional Advanced IYP digital approach & tools Total results conversion percentage Customer activity Schedule Leads Leads Organic/paid traffic calls/leads (lawyer) (vCita) (vCita) (zoom) Traditional 200 visits month 10 - - - 5% IYP Advanced 200 visits month digital 6 4 8 2 10% tools
Restaurant case study Traditional Advanced IYP digital approach & tools results Total conversion percentage Food Event Table Customer activity Organic/paid traffic calls/leads delivery planning Booking ordering leads Traditional 200 views per - 20 - - 10% IYP month Advanced 12 digital 14 10 4 20% tools
Better conversions … more leads
Two main assets YP Client Traffic Base
YP Client Better insights & stats process Base More leads Traffic driving to tools customers SEO Conversion tools Traffic
Good to great … How? “ Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice. ” Jim Collins, Good to Great: Why Some Companies Make the Leap... and Others Don't
Thank You ALSMA 2014 Conference Bangkok October 29-31, 2014
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