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3-2-1 Blastoff: Checklist for Website Launch Phil Pelanne | - PowerPoint PPT Presentation

Mar 13, 2023 •480 likes •1.3k views

3-2-1 Blastoff: Checklist for Website Launch Phil Pelanne | NewCity Welcome! Phil Pelanne | Director of Technology NewCity - building websites since 1995 Welcome! Phil Pelanne | Director of Technology NewCity - building websites

  1. 3-2-1 Blastoff: 
 Checklist for Website Launch 
 Phil Pelanne | NewCity

  2. Welcome! Phil Pelanne | Director of Technology •NewCity - building websites since 1995

  3. Welcome! Phil Pelanne | Director of Technology •NewCity - building websites since 1995 •Phil - launching them since 1998

  4. Welcome! Phil Pelanne | Director of Technology •NewCity - building websites since 1995 •Phil - launching them since 1998

  5. Welcome! Phil Pelanne | Director of Technology •NewCity - building websites since 1995 •Phil - launching them since 1998

  6. Welcome! Phil Pelanne | Director of Technology •NewCity - building websites since 1995 •Phil - launching them since 1998

  7. Welcome! Phil Pelanne | Director of Technology •NewCity - building websites since 1995 •Phil - launching them since 1998

  8. Welcome! Phil Pelanne | Director of Technology •NewCity - building websites since 1995 •Phil - launching them since 1998 •Big fan of uninterrupted sleep

  9. THANK YOU! PLEASE SHARE YOUR FEEDBACK: 
 WWW.SLIDO.COM 
 #0UTC19

  10. THANK YOU! PLEASE SHARE YOUR FEEDBACK: 
 WWW.SLIDO.COM 
 #0UTC19

  11. THANK YOU! PLEASE SHARE YOUR FEEDBACK: 
 WWW.SLIDO.COM 
 #0UTC19

  15. Infrastructure Timeframe: All project long

  16. All project long Infrastructure • Environment Setup

  17. All project long Infrastructure • Environment Setup Staging Production

  18. All project long Infrastructure • Environment Setup Dev Test Production

  19. All project long Infrastructure • Environment Setup • Issue Tracker

  20. All project long Infrastructure • Environment Setup • Issue Tracker • Continuous Integration

  21. All project long Infrastructure • Environment Setup • Issue Tracker • Continuous Integration

  22. All project long Infrastructure • Environment Setup • Issue Tracker • Continuous Integration • Automated Testing Pa11y NightWatchJS BackstopJS AVA Jest

  23. Regular Testing Timeframe: All project long

  24. All project long Regular Testing • Accessibility testing Stark Contrast App

  25. All project long Regular Testing • Accessibility testing WebAIM WAVE Lighthouse Colorblindly

  26. All project long Regular Testing • Accessibility testing • Responsive testing

  27. All project long Regular Testing • Accessibility testing • Responsive testing • SEO considerations Sortsite Lighthouse WebCEO SiteImprove

  28. All project long Regular Testing • Accessibility testing • Responsive testing • SEO considerations • Linting

  29. Front-end Performance Timeframe: about a month

  30. About a month Front-end Performance • Image optimization / type Dev Tools : Services: Utilities: JPEGMini ImageOptim

  31. About a month Front-end Performance • Image optimization / type vs

  32. About a month Front-end Performance • Image optimization / type • CSS / JavaScript

  33. About a month Front-end Performance • Image optimization / type • CSS / JavaScript • Use a content 
 delivery network

  34. About a month Front-end Performance • Image optimization / type • CSS / JavaScript • Use a content 
 delivery network

  35. About a month Front-end Performance • Image optimization / type • CSS / JavaScript • Use a content 
 delivery network • Testing services WebPageTest Pagespeed Insights YSlow

  36. About a month Front-end Performance • Image optimization / type • CSS / JavaScript • Use a content 
 delivery network • Testing services • Server considerations • Expiration headers • Gzip • HTTP/2

  37. SEO Considerations Timeframe: about a month

  38. About a month SEO Considerations • 301 redirects 301

  39. About a month SEO Considerations • 301 redirects • Sitemap generation

  40. About a month SEO Considerations •301 redirects •Sitemap generation •Canonical URLs www 
 https 
 /index.html no www http No filename www 
 https 
 no filename

  41. About a month SEO Considerations • 301 redirects • Sitemap generation • Canonical URLs • GTM / Analytics

  42. Accessibility Testing Timeframe: about a month

  43. About a month Accessibility Testing • Contrast Stark Contrast App

  44. About a month Accessibility Testing • Contrast • Browser extensions WebAIM WAVE Lighthouse Colorblindly

  45. About a month Accessibility Testing • Contrast • Browser extensions • Automated testing Pa11y aXe

  46. About a month Accessibility Testing • Contrast • Browser extensions • Automated testing • Lean on the CMS

  47. About a month Accessibility Testing • Contrast • Browser extensions • Automated testing • Lean on the CMS • Keyboard / Screenreader VoiceOver

  48. About a month Accessibility Testing • Contrast • Browser extensions • Automated testing • Lean on the CMS • Keyboard / Screenreader • Plan for the future SiteImprove DubBot Dinolytics Sortsite

  49. Minutiae Timeframe: about a month

  50. About a month Minutiae • Forms

  51. About a month Minutiae • Forms • Legacy stuff

  52. About a month Minutiae • Forms • Legacy stuff • Favicon

  53. About a month Minutiae • Forms • Legacy stuff • Favicon • Legal

  54. About a month Minutiae • Forms • Legacy stuff • Favicon • Legal • Print stylesheet

  55. About a month Minutiae • Forms • Legacy stuff • Favicon • Legal • Print stylesheet

  56. DNS Timeframe: a week from launch

  57. A week from launch DNS • Time to live > dig www.tamu.edu @ns1.tamu.edu www.tamu.edu. 300 IN CNAME www-lb.tamu.edu

  58. A week from launch DNS • Time to live mxtoolbox.com

  59. A week from launch DNS • Time to live • Who should know? What people or group? Availability Comm channels

  60. A week from launch DNS • Time to live • Who should know? • When is switch?

  61. A week from launch DNS • Time to live • Who should know? • When is switch? • What should change? - A record - CNAME record - AAAA record(s)

  62. A week from launch DNS • Time to live • Who should know? • When is switch? • What should change? • Is there internal DNS?

  63. All the Scans Timeframe: a week from launch

  64. A week from launch All the Scans • Broken links Integrity App SiteImprove

  65. A week from launch All the Scans • Broken links • Accessibility SiteImprove DubBot Dinolytics Sortsite

  66. A week from launch All the Scans • Broken links • Accessibility • Spelling Typeosaur Scrutiny SiteImprove Sortsite

  67. A week from launch All the Scans • Broken links • Accessibility • Spelling • Remove test stuff

  68. A week from launch All the Scans • Broken links • Accessibility • Spelling • Remove test stuff • Load testing

  69. Day-of planning Timeframe: a week from launch

  70. A week from launch Day-of planning • Who is involved? - What people or group? - Availability

  71. A week from launch Day-of planning • Who is involved? • What gets turned off? - Consolidated sites - Redirects! - Related services: - Search - CDN - Monitoring

  72. A week from launch Day-of planning • Who is involved? • What gets turned off? • Previous site access - old.example.com - www2.example.com - Update robots.txt - Restrict access

  73. A week from launch Day-of planning • Who is involved? • What gets turned off? • Previous site access • Monitoring

  74. A week from launch Day-of planning • Who is involved? • What gets turned off? • Previous site access • Monitoring • Rollback strategy - Low TTL helps - Redirect to www2 in emergency - Republishing

  75. A week from launch Day-of planning • Who is involved? • What gets turned off? • Previous site access • Monitoring • Rollback strategy • Communication channels - Video - war room - Chat - Slack channel for launch - Fallback mobile numbers

  76. Launch Day! Timeframe: OMG OMG OMG

  77. Immediately after launch Launch Day! • Robots.txt • Sitemap submission • Cache enabling • Verify SSL • Test redirects • Search index • Disable sites / set up redirects • Followup 404 scan

  78. Watch & Listen Timeframe: days to weeks after launch

  79. Days to weeks after launch Watch & Listen • Uptime tracking • Performance monitoring • Analytics alarms • Regular scanning • Keep using that 
 issue queue!

  80. THANK YOU! Download your own checklist: NWCTY.COM/LAUNCH

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