2225 March 2020 Paris, Porte de Versailles An event Organized by - PDF document

22–25 March 2020 Paris, Porte de Versailles An event Organized by

FRANCHISE EXPO PARIS: YOUR HIGH QUALITY BROKER 500 35 000+ brands Franchise candidates THE 3 (VERY GOOD) REASONS TO PARTICIPATE AT THE MAJOR FRANCHISE SHOW 01 02 03 ACCELERATE ENHANCE INTRODUCE YOUR FRENCH & THE AWERENESS OF YOUR CONCEPT INTERNATIONAL YOUR BRAND & & COMPETITIVE DEVELOPMENT REINFORCE YOUR IMAGE AVANTAGES Meet qualified profiles Display your brand Stand out from others which will become to a captive target and put forward your futur franchisees your assets THE SHOW, A MUST FOR YOUR DEVELOPMENT For 68% of the exhibitors, the show @ After their own website, allows them to meet candidates with various brands consider Franchise profiles Expo Paris as the best way to meet and recruit 80% of visitors, appreciate the live show franchisees contact A 100% DEDICATED TEAM > Contact-us Your customer service helps you preparing the show to optimise your return on investment Marketing, Communication Direction Sales team Technical team Adminis- & contents team tration

EXHIBITORS PROFILE  500 exhibiting brands developing their network 572  6 local authorities  23 FFF experts exhibitors  8 banks  35 media & institutional partners Virtual visit All sectors represented Proportional representation of all sectors compared to the franchise market Auto/Moto/Bicycles Construction Services 7% 5% 17% Fashion/Pers. items 6% Beauty/Health/Fitness 10% Food retail Food shops 7% 9% Specialized outlets Real estate 9% 5% Deco/Household Hotels/Restaurants goods 19% 7% Satisfied exhibitors 65% of the exhibitors are very or totally Exhibitors plan to open 6 franchises on satisfied of their participation average following their participation "The 2019 edition of Franchise Expo Paris was a great success for us with 7 candidates who signed following the show. It also allowed us to be more visible for our future international development. It's awesome. A big thank you to the Reed Expositions team for this great edition :) " Bagel Corner "The show: Franchise Expo, remains a unique and referential place to be where you can develop fame and potential-development for a sign or a concept. We were able to present an innovative concept-store of two franchises’ partners "Soraya and Ju'Sto", with complementary and clever seasonings. […] There is no lack of success and there are numerous of projects both in France and abroad. Thanks to Reed Expositions teams for their availability and their help. " Soraya and Ju'Sto

VISITORS WITH VARIOUS PROFILES 65% Of new visitors every year 34 844 VISITORS 8% INT. 7% 52% 47% 16% 30% PARIS Others AREA Corporate No professional 48% Independant executives or occupation PROVINCE retailers managers looking to branch out on their own SATISFIED VISITORS 59% of the visitors spend 1 day on average Visitors visit on the show 9 stands 67% of the visitors are very satisfied of on average their visit HIGH QUALIFIED AND MOTIVATED CANDIDATES 75% GOALS Wish to shape their project 70% within a year Become a franchisee or would like to get more 1 on 3 visitors information about building its own Have an investment capacity business higher than 75K€ (excluding loans)

A SHOW THAT ANSWERS VISITORS REQUESTS All sectors represented And visitors are both looking for new concepts to be developed in franchise (61%*) and meetings with market’s leaders (63%*). *satisfaction rate on the criteria’s importance An adapted visitors route 3. I am 6. I have a 1. I want to 2. I want to 4. I look for a 5. I want to 7. I select all willing to concept and start my start it in brand that finance my the collected hear want to business Franchise suits me project information testimonials duplicate it WORKSHOP FRANCHISEE CONFERENCES BANK FFF EXPERTS ENTREPRENEURS STANDS « 5 questions TESTIMONIALS & WORKSHOPS VILLAGE VILLAGE VILLAGE before leaving » Organizer office Spanish pavilion Business Lounge & & Business Center LeClub Bank Village FFF experts Village International village Hotels-Restaurants Fashion and Food shops personal items Food retail Fédération Beauty, Health & Entrance française de la fitness franchise Conference area Snack bar Restaurant Cloakroom 4 DYNAMICS DAYS Visitors breakdow by day CONFERENCES & WORKSHOPS 147 hosts and speakers Sunday Wednesday 20% 7,857 auditors 21% 92 4 areas: Franchise workshop, Franchisor workshop, 31% Monday 28% Franchise school, Entrepreneur’s Village Tuesday

Anglais FRANCHISE EXPO PARIS : THE MOST INTERNATIONAL FRANCHISE SHOW IN THE WORLD FOREIGN CONCEPTS To conquer French, European and 27% international markets, brands from all over the International brands world come at Franchise from 27 countries Expo Paris to recruit their candidates. 155 International concepts COMING EITHER BY OR INTERNATIONAL PAVILIONS INDIVIDUALLY  An Italian Pavilion which introduced around 20 brands. Belgium, Brazil, Canada, Czech Republic, Hong Kong, Hungary, Ireland, Italy, Germany, South And the International Village with Pavilions from Korea, Spain, United States, Lebanon, Malaysian, Canadian, English, American, Brazilian, Luxembourg, Malaysia, Monaco, Netherlands, Russian and Lebanese Portugal, Russia, Switzerland, Turkey, United Kingdom… INTERNATIONAL VISITORS 3,000 ~ International visitors breakdown by continent International visitors 101 nationalities represented 66,12% 3,5% 3,43% of the 5,3% international 19,47% visitors have a franchising or 1,56% Master 65% 0,62% franchising project FOREIGN DELEGATIONS  Belgium  Spain  Morocco  Ukraine LeClub program is an exclusive VIP community  Swiss  Algeria available to selected investors, multi units franchisees, master franchisees or  Great Britain  United States entrepreneurs motivated to develop a  Italy  Senegal franchise or a master franchise.

A MASSIVE COMMUNICATION PLAN PAPER PRESS INTERNET DISPLAY Special operations with Keywords campaign Google in on the belt highway at the Parc “L’Equipe”, “Le Figaro” France and in Europe des Expositions Porte de and “Le Parisien” + acquisition campaigns Versailles and in shop and in + + inbound marketing front of Monoprix shops a display and advertorial campaign + social networks communication on more than 90 supports: + display and editorial on major consumer, sectorial, professional and general public sites international press DIRECT MARKETING RADIO almost 3 000 000 National plan at prime time on leaders French sent messages broadcasts: France Inter - France info (the morning) and RTL (the evening) Let's create the Franchise Expo Paris community together and tweet, like, share, comment! #Franchise_Expo Franchise Expo Franchise Expo Paris 2019 COVERAGE Media impact 191 written +650 450 online Press 14 audio coverage 3 AWARDS FOR REWARDING BRANDS LES RÉVÉLATIONS LES COUPS DE CŒUR QUI SERA LE FRANCHISEUR LE DE LA FRANCHISE PLUS AUDACIEUX ? Identifies and supports Distinguished franchise networks L’Officiel de la Franchise and promising networks whose (the entity formed by the Territoires & Marketing co- distribution or services concepts franchisor and all franchisees) for organize the most audacious are the best performing and their strategy and performance. franchisor's contest to promote most innovative on the market. franchise entrepreneurship.

CONTACT-US YOUR CUSTOMER SERVICE Franchise & You, your personalized support program  A show that suits you  An offer tailored to your development goals 1  Communication products to maximize your visibility  French and international qualified candidates  A support program  A follow up for all customer requests and a maximum response time of 48 hours  A preparatory meeting before the show 2  Providing all the information needed to fully use all the available tools  A support for customers on the progress in the preparation of the show and the optimization of its participation  The personalized meeting with every exhibitor at its stand during the show to ensure the smooth running of the event  Exhibitor services included  Insurance  Daily cleaning of your stand 3  Access to your own exhibitor space on www.franchiseparis.com to manage your participation  Presence of your brand in the platform dedicated to top investors, multi & master franchisees - French and international  Promotion tools included  Presence of your brand in the Official Catalog  Visibility online 4  Free invitations + Free and unlimited e-invitations and invitation code  Exhibition posters to communicate in your network  Providing a personalized logo and an animated banner for your communication SHOW SERVICES INCLUDED IN YOUR PARTICIPATION FEE CONCIERGERIE PRESS SERVICE BUSINESS CENTER BUSINESS LOUNGE ORGANIZOR’S OFFICE CATERING for all your extra-show & Public Relations for for your needs in for organizing your for your technical various areas for your requests your medias promotion questions different types of meals sending/receiving, qualified face-to-face packing, internet In a dedicated space