2-18 MARCH 2018 1 MARCH 17 MARCH 2019 1 March 16 March 2019 2-18 - PDF document

2-18 MARCH 2018 1 MARCH – 17 MARCH 2019

1 March – 16 March 2019 2-18 MARCH 2018 OVERVIEW 1 MARCH – 17 MARCH 2019 Enlighten Festival 2019 will include: • Additional events within the Enlighten Festival marketing umbrella • Cohesive event and destination marketing messaging • Continuing with new precincts that encourages business participation

KEY DATES 1 March – 16 March 2019 2-18 MARCH 2018 1 MARCH – 17 MARCH 2019 ILLUMINATIONS Friday 1 – Sunday 10 March LIGHTS! CANBERRA! ACTION! Friday 8 March CANBERRA BALLOON SPECTACULAR Saturday 9 – Sunday 17 March SYMPHONY IN THE PARK Sunday 10 March CANBERRA DAY Monday 11 March SKYFIRE Saturday 16 March

1 March – 16 March 2019 MARCH EVENT CALENDAR 2019 2-18 MARCH 2018 1 MARCH – 17 MARCH 2019 MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

Our Partners 2-18 MARCH 2018 1 March – 16 March 2019 1 MARCH – 17 MARCH 2019

2-18 MARCH 2018 Expanded Footprint 1 MARCH – 17 MARCH 2019 Introduced in 2018, Enlighten will once again continue working with Precinct Partners the City Renewal Authority and the Australian National University.

2-18 MARCH 2018 Enlighten Festival Pillars 1 MARCH – 17 MARCH 2019 Bring the suite of extended events under the Enlighten Festival brand via 3 key Pillars EAT SEE EXPLORE Night Noodle Markets Illuminations Attractions after dark Enlighten Alley Lights! Canberra! Action! New Precincts Balloons Spectacular Symphony in the park Canberra Day Hit 104.7 Skyfire

1 March – 16 March 2019 2-18 MARCH 2018 Moon Landing 1 MARCH – 17 MARCH 2019 2019 represents 50 years since the Moon Landing. In 2019, Events ACT are seeking to include an element of this celebration within each of their events. You are welcome to include this within your program.

1 March – 16 March 2019 2-18 MARCH 2018 2019 1 MARCH – 17 MARCH 2019 CELEBRATION OF GAY LAW REFORM 2019 marks the 50 th anniversary of gay law reform beginning in Australia (which was kicked off at the ANU law school). Gay Law In 2019, Events ACT are seeking to include an Reform element of this celebration within each of their events. You are welcome to include this within your program.

2-18 MARCH 2018 1 MARCH – 17 MARCH 2019

2-18 MARCH 2018

2-18 MARCH 2018

MARKETING 2-18 MARCH 2018 1 MARCH – 17 MARCH 2019

2-18 MARCH 2018 Target Audience 1 MARCH – 17 MARCH 2019 Canberra - VARIETY • SEEKERS  Enlighten portfolio all family friendly, community events  Synergies with broad target audience  Individuals & families of all ages from Canberra & >4 hour drive Regional NSW - EVENT • SEEKERS

Geographical Target Market 2-18 MARCH 2018 1 MARCH – 17 MARCH 2019 Attendance of Enlighten within the local ACT community is strong. In 2019 marketing efforts will continue to drive event local awareness, attendance and ticket sales but with a stronger focus on Regional NSW. >4HR DRIVE MARKET  REGIONAL NSW LOCAL ACT MARKET

2-18 MARCH 2018 KEY MESSAGES 1 MARCH – 17 MARCH 2019 For the Enlighten Festival For community events Key message Key Message The Enlighten Festival. Lights. Canberra. Action. Eat. See. Explore. Friday 8 March 1 to 17 March part of The Enlighten Festival Sub Messages Sub Messages Movies, short films, good times Includes 10 nights of spectacular Eat. See. Explore from 1 to 17 illuminations and so much more March Call to Action Call to Action Full program of festival events Full program of festival events available at available at enlightencanberra.com.au enlightencanberra.com.au

PAID 2-18 MARCH 2018 1 MARCH – 17 MARCH 2019 Campaig ign February ry March April April May Jan wc wc wc wc wc wc wc wc wc wc wc wc wc wc wc wc wc wc 27 3 10 17 24 3 10 17 24 31 7 14 21 28 5 12 19 26 Jan Feb Feb Feb Feb Mar Mar Mar Mar Mar Apr Apr Apr Apr May May May May Region onal al NSW - Enlig ighte hten Canberr rra a - Enlig ighte hten Canberr rra – Community ity events CHAN ANNELS NELS: Regional NSW Local • TV • Content • Social media • Social media • Digital news sites • Digital news sites • Radio • Print • Outdoor

OWNED 2-18 MARCH 2018 1 MARCH – 17 MARCH 2019 Websites Blogs eNewsletters Social Media Facebook  visitcanberra.com.au Monthly Instagram Twitter Facebook  enlightencanberra.com.au Instagram eventsact.gov.au Weekly

GET INVOLVED 2-18 MARCH 2018 1 MARCH – 17 MARCH 2019

2-18 MARCH 2018 The Details 1 MARCH – 17 MARCH 2019 Tour or other activity Activate Canberra Collaborative Sponsor Interest I have an idea for a tour or other I want to get involved, but I am I have a BIG IDEA or some $ and I activity not sure how want to be part of Enlighten What can I do? You have a tour or an activity that Think an Enlighten cocktail, Think anything from sponsoring fits with Enlighten Festival Brand themed dinner or city dressing or programming to promoting your that you want to promote within light up your venue. brand or business. the festival What you will get from us? Enlighten Event Guidelines, listing Digital Toolkit – Contains Once we have an idea of your on Enlighten Festival website. Enlighten artwork and templates objectives we will create a Digital Toolkit to assist with the digital tailored sponsorship package for production of menus, flyers and your consideration. other items Your event will need to meet Retail Activation Kit – May Entitled to sponsorship benefits Enlighten Festival criteria. contain factsheet with key event including options for branding, information, window decals, signage, marketing support, logo button badges, posters. placement, hospitality, program inclusion, activate on site etc. Cost Borne by you Cost is determined by you Variable but can be $ and VIK How do I sign up? We will contact all participants Send us an email letting us know Contact us to arrange a chat. who have attended this session you are interested: events@act.gov.au within the next 2 weeks with events@act.gov.au details on this 15 th December 15 th December Deadline We will contact you within 2 weeks

2-18 MARCH 2018 Activate Canberra – Light Up 1 MARCH – 17 MARCH 2019

2-18 MARCH 2018 Activate Canberra – Promote 1 MARCH – 17 MARCH 2019

2-18 MARCH 2018 Activate Canberra – Theme 1 MARCH – 17 MARCH 2019

2-18 MARCH 2018 Become a Sponsor 1 MARCH – 17 MARCH 2019 • Do you have a BIG IDEA or a business to promote? • Think anything from sponsoring programming to promoting your brand or business as part of the event. • Sponsor benefits can include: – branding, signage, marketing support, logo placement, hospitality, program inclusion, activate on site etc.

2-18 MARCH 2018 Enlighten Festival Team 1 MARCH – 17 MARCH 2019 – Vickii Cotter: Enlighten Festival Executive Producer – Ross Triffitt: Enlighten Festival Sponsorships – Brodie Nicholls: Enlighten Festival Marketing Manager – Melanie Eldred: Enlighten Festival Event Manager CONTACT US: vickii@visabel.com.au or events@act.gov.au marked to the attention the person or area you need to be connected with.

THANK YOU 2-18 MARCH 2018 1 March – 16 March 2019 1 MARCH – 17 MARCH 2019