Regional Opportunities in the Green Economy – A Tourism Lens November 9, 2012 Western Newfoundland Destination Management Organization
Who We Are Regional Tourism Destination Management Organization Serves from Port aux Basques – St. Anthony Core funded by DTCR (Also: IBRD & ACOA) Official marketing support agency for tourism businesses in the region
Who We Serve • Industry • Accommodations • Attractions • Activity providers • Restaurants • Communities • Tourism Related Non- profit Organizations • Visitors!
What We Do Marketing E-Marketing/Social Media • Trade Shows • Facebook • Consumer • Twitter • Business to Business • You Tube Channel Marketplaces • Provincial website access • Media Marketplaces Familiarization Tours Access to DTCR Initiatives • Trade • Provincial Packaging Program • Press Trips • Advertorial Program Provincial Travel Guide
What We Do Continued... Product Development • Opportunities for stakeholders • Season Extension • Wayfinding • Culinary Piece Quality Assurance • Tourism Standards • Market Readiness
New/Refined Roles Achievement of Vision2020 via Tourism Board mandate Support and provide content and detail for Provincial tourism marketing Facilitate and coordinate prioritization of regional product development Assist in the delivery of quality assurance and market readiness plans
Beyond the Spring of 2014 Where do we hope to be? As an organization? As operators? As an industry in Western Newfoundland? The Ability to Sustain Ourselves Models for Tourism Development in Western The Best of Public-Private Partnerships is yet to come in Western Newfoundland
Beyond the Spring of 2014 Critical that we get it right – or as close to “right” as possible. Avoid duplication of resources Explore “game - changing” technologies for reservations, converting sales Allocate scarce resources in a manner that has been agreed upon as effective Embrace values: Environmental, Other
Regional Opportunities We need a clearly articulated Tourism Development Plan for all of Western NL A plan that is of sound process and considered inclusive and reflective of industry – Marketing & Destination Dev Embraces the guiding principles of the provincial Vision 2020 – Uncommon Potential http://www.uncommonpotential.com/
Green Economy – Blue Sky Transportation Network/Options for Travelers, Residential, Commercial (movement of people and things) Back to the Future - Western Newfoundland as Best Practice: Setting an example for the World Green as Differentiation – New Zealand ‘ Qualmark ’ www.qualmark.co.nz/quality_experiences.html
The Green Monster Not always hitting the “Green” Home Runs... San Francisco Giants won with nobody hitting more than 20 homers this year!
Predicting the Future? “The best way to predict the future is to invent it.” – Alan Kay
Thank- you
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