2015 GRC SEASON Location Broadcast Tampa. FL May 31, 3-4p on NBC Daytona, FL Jun 21, 2:00-4p on NBC US Military Base Jul 5, 5-6p on NBC Detroit, MI Jul 25, 2-3p on NBC Detroit, MI Jul 26, 4:30-6p on NBC Washington, DC Aug 15, 3-4:30p on NBC Los Angeles Sep 13, 4-6p on NBC Barbados Oct 4, 3:30-5p on NBC Las Vegas, NV Nov 8, 9-10:30p on NBCSN 2014 GRC SEASON
GLOBAL RALLYCROSS OVERVIEW • 10 round series that pits small production-based cars against each other in door-to-door racing action, featuring dirt, asphalt, and table-top jumps • GRC cars produce 600 horsepower, can accelerate from 0-60 miles per hour in less than two seconds and can also withstand 70-foot jumps and other vehicle contact • GRC features some of the top international drivers from various motorsport disciplines such as; F1, NASCAR, Enduro, Rallycross, Drift and Stunt Racing. A BROADCAST FORMAT FOR YOUTH AUDIENCES • Every major automotive race series talks about trying to reach a younger audience, yet GRC is the only one specifically created for it • 60-90 minute episodes are designed to give the younger viewer more action in less time • Fast paced, high action races under a simplified racing format, culminate with an exciting winner-takes- all main event each episode SUMMARY OF GLOBAL RALLYCROSS
FILLING THE VOID • Approximately 63% of the Global Rallycross (GRC) fan base is the PRIZED DEMOGRAPHIC 18 – 34 male, the most highly sought after consumer segment by marketers today. • As social media, online engagement and viewership continue to SOCIAL MEDIA grow in importance with the 18 – 34 demographic, the younger, ethnically diverse GRC fan is the growth medium for live motorsports. • The GRC social media network extends to over 45 million combined Facebook, Twitter and Instagram followers, providing an expansive platform for interaction between fans, teams and drivers. • With an extremely focused race season, shorter more intense races, and a festival-style event format, GRC is able to keep fan RACE FORMAT excitement piqued by appealing to a demographic that demands instant gratification. • GRC attracts drivers from other disciplines, providing a new playground where there is more opportunity for drivers to create SUPERSTARS personalities, leading to increased fan interest. Cross-over athletes yield cross-over viewers. FILLING THE VOID
SUPERSTARS #18 – PATRIK SANDELL #07 – NELSON PIQUET JR #11 – SVERRE ISACHSEN Olsbergs MSE SH Racing Rallycross Subaru Rally Team USA 2014 is Patrik Sandell’s season to shine. The son of a legendary Brazilian F1 Coming into his third season with GRC, the Champion, it goes without saying that Nelson Norwegian GRC veteran is poised for big Piquet Jr has racing in his blood. Championships aren’t foreign to the Swedish things in 2014. veteran; after all, he won the 2006 Junior World He’s spent 2 years driving with the Renault F1 Rally title and in 2013, he earned podium After a slow start to the season in Munich race team, snatched 4 NASCAR victories finishes in GRC Brazil and New Hampshire. in 2013, Isachsen still reliably ran in the top within only a few short seasons and is the first five in many of last year’s events and non-American driver to win on an oval and But with many of the series’ top drivers proved to be the best driver in the series become Brazil’s first NASCAR winner. switching teams for 2014, Sandell’s familiarity not running a Ford. could be a huge asset. With both former In 2013, Piquet made his GRC debut at X Olsbergs MSE teammates, Tanner Foust and Armed with a new car, a leaner team, and Games Brazil and this year, returns with team two years’ experience of running a different Toomas Heikkinen leaving OMSE, Sandell Ford, equipped with the best and most proven moves up the totem pole to become one of its style of rallycross, the three-time European machinery in the sport. key championship threats. champion should be a threat to earn his first Global Rallycross victory this season. In short, he’s a dark horse championship Racing only in GRC in 2014 and finishing just shy of a podium finish at the 2014 GRC contender simply by having stayed in a proven A door-to-door tussle with Ford racer, season opener in Barbados, he earns his winning situation. Piquet Jr in the 2014 season opener in place as one of the most anticipated drivers of Barbados proved Isachsen’s style of the season. driving to be a crowd favourite and that he . will be one driver to watch in 2014. . SUPERSTARS
SUPERSTARS #199 – TRAVIS PASTRANA #34 – TANNER FOUST #38 – BRIAN DEEGAN #43 – KEN BLOCK Subaru Rally Team USA Volkswagen Andretti Rallycross TBA Hoonigan Racing Division No other name is more synonymous with Red Bull Global Rallycross fans won’t see as Podiums and points are nice, but Brian After a dominant season in 2013, Ken Block rallycross in America than Tanner Foust. much of Travis Pastrana in 2014 as they did Deegan is all about winning. finally added a Red Bull Global Rallycross the past two years, but rest assured: the fan victory to his trophy case last year, finishing After discovering rally racing in Scotland at a favorite will be a threat to win this year. In 2014, the man with multiple X Games an impressive 3 rd overall in the Championship. young age, Foust has gone on to win 3 US medals in both Moto X and Rally Car Racing Rallycross Championships, 4 X-games gold After a whirlwind two years that saw Pastrana wants more, expects more from himself, and Block did plenty to establish himself as a medals and currently holds the GRC records chase stock car dreams while simultaneously plans to deliver. perennial front-runner in his first two seasons for the most points and most podiums of all- running his own rallycross operation, he’ll take in the sport though. He earned a silver medal time. a step back to tour the world with his family as 2013 was an up-and-down season for the at X Games Los Angeles in 2012, and added part of the Nitro Circus Live show and run racer known as “The General,” and a two more podium finishes in the first eight After 2 GRC Championships with team stage rally. nightmarish second day in the Las Vegas races of 2013. OlsbergsMSE, Fourst will suit up for Andretti finale that saw him end the year with a Autosport in 2014, racing the Volkswagen In a move guaranteed to please the sport’s Block’s confidence in his car is unwavering, season-worst 13th place finish. Polo and the Volkswagen Beetle. longtime fans, he’ll do it behind the wheel of a and knowing what it takes to make it last Subaru WRX STI. In 2014, Deegan will be racing for his pride. through the end of the event is a big step Andretti enter their maiden season with the Anyone who knows what kind of driver he is, forward for him and his Hoonigan Racing best driver they could have asked for and if especially when he’s motivated, should be Division team. Anything is possible for Block in you’re betting on a new partnership to take wary of seeing the warplane-themed Fiesta in 2014. the title in 2014, this is where to put your faith. their mirrors this year. SUPERSTARS
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