Pep in Your Step: Nike Shoe BY: MATT CALLAHAN, RYAN BARTZ, ZACH HUNTLEY, CHRIS ROSS, AND LANCE BOOZER
What is “Pep in Your Step”? Our product going to make a better basketball player out of everyone that plays the sport. This shoe will make you a better runner on the court, give you a higher vertical, and has Class A aerodynamics. It is a red and black type of shoe and will come out with different colors and styles.
“Pep in Your Step” IN ACTION
Goals and Objectives of this Campaign We want to evolve better basketball players. Modernizing the shoe Increase awareness of “Pep in Your Step”
Research Surveys Other ad campaigns: Adidas, Jordan, etc. Conversation with customers
Target Audience Younger children – Teenage Basketball Players Dreams of being an NBA star can come true Research on how Target Audience changes over the years
Strategies and Tactics First Goal: Making you a better basketball player Commercials Explain the shoe Second Goal: Modernizing Nike Shoes Speed Vertical
Strategies and Tactics (Continued) Goal Three: Increase in Awareness Video Campaigns Official Shoe of the NBA
Communication Tactics We will communicate with our fans by liking us on Facebook, following us on Twitter or Instagram, and adding us on Snapchat. Go from city to city to promote our product by having a NBA Superstar there as well to make the experience that much better. We will post daily on our social media outlets to keep fans updated on what is going on. We will also run commercials and advertisements on TV and Radio. Our spokesperson will be none other than LeBron James. We will also go global in this campaign.
Logistics: Endorsed by the NBA LeBron James, Kobe Bryant, Tim Duncan, and Kevin Garnett Target Audience Store Owners/Managers of Nike Outlet Stores Shoe Retailers (i.e. Scheels, Shoe Carnival, and Famous Footwear) High School/College Athletes and their coaches Other Tactics Interact with customers “Coming Soon” signs in and out of store Shoe Release Party
Why Should You Buy The Shoe?: Not your average athletic shoe Make you run, jump, and be fast in anything Improve athletic performance on and off the court Working with Nike: Communicate with different vendors and suppliers Sustainability Follow Nike’s Code of Conduct
Evaluation Plan/Conclusion “Pep in Your Step” will revolutionize the world. We will start our price for the shoes at $69.99 Good for all ages Women also get the “Pep in Your Step” Official Shoe of the National Basketball Association
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