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RELEVANCE COUNTS | 2
The Company. | 3
Methods >600 research projects ranging from data analytics a year in 52 markets through creative workshops 6 Locations to high-end car clinics around the world 19* DAX companies Qualitative & >30 as clients, *of 30 >150 quantitative Employees market research Years of experience Top 10 27.3 Mio. € Full-Service Institute turnover (2017) with its own studios Certified according to and field department ISO standard 20252 Research Owner-managed Well established network for over & independent of international partners 30 industries ever since its founding (B2C & B2B) | 4
GIM Berlin GIM France GIM Berlin Lyon GIM Suisse Nuremberg Zurich Nuremberg GIM GIM China Heidelberg Shanghai | 5
>75% We conduct of total turnover from research international research wherever your 52 30 customers are. different years experience in research markets international research >100 partners in our global research network 250 20 Languages international spoken at GIM projects a year | 6
The Portfolio. | 7
Power of the big ones, flexibility of the small ones Our Promise Manpower and resources combined with to you … flexibility and individual support We speak your language Competence in topics and target groups, knowledge of processes and standards You take the center stage Relief and added value through tailor-made Networked diversity solutions instead of standard approaches Experts for every question and method with cross-project exchange | 8
Insight Cycle „SPICE“ Research for your innovation management | 9
S P I C E ENSE ROFILE DEATE REATE VALUATE Understand Define Ideate Prototype Test & Observe Identifying Measuring Empathy for Developing new Selecting, markets and and outlining ideas and optimizing and assessing! clients! objectives perspectives! and implementing ideas! | 10
Marketing Cycle Your areas of interest are on our radar | 11
Industry Expertise Experience and know-how in twelve core industries | 12
The Industry B2B. | 13
Expert Target External target groups experts Groups e.g. associations Extensive experience across industries & Academic job positions experts B2C Consul- tants Engi- target groups neers Planners (Purchase) Architects decision Professional makers users CEOs Private (Purchase) users B2B decision makers target groups | 14
Fields of Construction systems & Research producer goods e.g. power tools, fastening technologies, We cover a wide construction chemicals, mechanical range of industries, Heating & renewable engineering trades & product energy categories e.g. HVAC technologies, solar panels, photovoltaic Transport & logistics Commercial vehicles e.g. shipping and transport e.g. trucks, vans and transporter industry, storage systems Chemical Industry Landscaping e.g. adhesive technology, e.g. riding mowers, string cleaning chemicals, facade trimmers, hedge trimmers, foil chainsaws Professional cleaning devices Engineering e.g. sweepers, high pressure cleaners, e.g. water treatment systems, industrial/ wet & dry vacuum cleaners computer numerical control systems | 15
EYE- GIM TRACKING/ CUSTOMER VISUAL JOURNEY GIM Solutions PATHWAY PERSONAS CAR & TRACKING PRODUCT CLINICS An intelligent network of methods and CO- complex research CREATION CUSTOMER GIM approaches WORKSHOPS SEGMEN- FGDs ICU™ TATION & IDIs GIM INOFFICE- IDEA INTERVIEWS MARKET GIM UX+ KPI- Dashboard Reporting ANALYTICS EXPERT- INTERVIEWS GIM FUTURE GIM OBSERVATION Pricing ON-SITE research CONJOINT- GIM SEMIOTICS with PSM ANALYSIS ADVANCED ANALYTICS PROCESS ANALYSIS GIM DESIGN GIM THINKING GIM 4P ETHNO CUSTOMER ACCEPTANCE GIM TESTS MOVE™ | 16
Marc Dr. Daniel Stephan Sebastian Daniel Thomas Malte Lisa Simon Natalia Lutz Arnold Schwarz Rückert Gräfe Braner Lehmann Harders Rieger Schneebiegl Seibert Goldschmidt Senior Senior Research Research Senior Senior Qualitative Qualitative Qualitative Quantitative Senior Senior Research Manager & Director Research Research Research Research Research Research Research Legal Director Consultant Manager Manager Manager Counsel Head of GIM B2B GIM GIM B2B GIM B2B GIM B2B GIM B2B GIM B2B GIM B2B Quantitative Data Protection, GIM B2B Technology & Automotive & Technology Technology Technology Technology Technology Technology Research & Compliance & Technology Automotive Clinic Specialist Qual Research Quant Research GIMdirect Contact Contracting +49 6221 8328-41 +49 6221 8328-730 +49 6221 8328-209 +49 6221 8328-515 m.arnold@g-i-m.com d.schwarz@g-i-m.com s.rueckert@g-i-m.com s.graefe@g-i-m.com | 17
B2B specialist with rich experience Your With more than 20 years experience in B2B research we have profound expertise on relevant industries and methodologies Benefits and can provide a relevant external perspective Key strengths One-stop service of GIM B2B No matter if quantitative, qualitative or integrated approaches, we cover all types of methodologies Partnership all the way We provide support, consultancy and tailor-made solutions from the very beginning to the successful end Target group understanding Extensive experience across various industries and job positions In-house field department Own in-house field and recruitment capacities with focus on b2b recruitment and difficult target groups Research worldwide Our strong worldwide network enables us to conduct high quality B2B research in more than 35 countries | 18
The Difference. | 19
QUANT QUAL Measure & Assess Explore & Understand
Flexible access to expertise and resources across all industries. | 21
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Marktforschung.de Image study by marktforschung.de 2018 Awards and BVM ratings in image studies The Data Science Cup 2018 goes to Sebastian Bönisch | 23
An interdisci- plinary team for a 360° view. | 24
And what is your focus? | 25
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