Wyoming Community Foundation Annie E. Casey Foundation Kids Count Partner Campaign Summary February 6 – February 27, 2019
TV Schedule February 5 – February 27, 2019 • 989 :30 PSA Commercials • 8 Wyoming Zones • Laramie-Rawlins • Cheyenne • Casper • Jackson • Gillette • Riverton-Lander • Sheridan • Cody-Powell • 13 Orbit Networks 5a-12m
Online Video Expand Your Video Message Reinforce your TV campaign with engaging video across all screens Brand safety Boost your TV campaign Advertise confidently knowing we adhere to the highest brand Reach your target audience across every screen at home safety standards for your online video and on-the-go with a consistent video message Transparent reporting Data-driven solutions Measure your results with access to detailed campaign Build an effective campaign based on your needs and metrics including ad placement by site, device type, desired geography with our reach and frequency tool engagement, video completion rate and more Adults spend nearly 6 hours a day consuming video across platforms YOUR VIDEO AD HERE YOUR VIDEO AD HERE Source: Nielsen Total Audience Report; Q1 2018. *Live TV = LiveTV + Time-Shifted TV and TV Connected Devices. Time Spent totals based on U.S. Population
Digital Audience Targeting Population Impressions Audience Data Set Investment Size Needed Demographics > Occupation > Military & Politicians 749 20,250 $405 Government > Politician/Legislator/Diplomat • Educator Audiences by MDR > K-12 Education > K-12 Leadership > K-12 Principals Principals • Job Function > Management > Principal 325 10,000 $200 • Demographic > Employment > Occupation > Mid- Level-Management > Principal/Dean/Educator Interest > Politics & Society > Charities & Non- Non-Profits 128 10,000 $200 Profits Pediatricians Lifestyle > Occupation > Pediatricians 51 1,000 $20 Total 41,250 $825 https://www.wynonprofit.org/Member-Directory https://www.wyaap.org/
Geographic Performance Place Impressions Clicks Click Rate View Throughs View Through Rate Cheyenne 5,109 9 0.18% 7 0.14% Rock Springs 4,316 9 0.21% 8 0.19% Cody 1,958 8 0.41% 3 0.15% Casper 5,923 7 0.12% 2 0.03% Sheridan 2,288 7 0.31% 1 0.04% Laramie 1,790 5 0.28% 39 2.18% Evanston 922 4 0.43% 0 0.00% Gillette 1,840 4 0.22% 5 0.27% Lander 754 4 0.53% 2 0.27% Powell 1,204 4 0.33% 1 0.08% Wheatland 290 4 1.38% 0 0.00% Buffalo 694 3 0.43% 0 0.00% Sundance 477 3 0.63% 0 0.00% Douglas 432 2 0.46% 0 0.00% Jackson 2,059 2 0.10% 0 0.00% Kemmerer 215 2 0.93% 0 0.00% Wyoming Statewide Riverton 1,342 2 0.15% 1 0.07% Thermopolis 554 2 0.36% 0 0.00% Torrington 1,083 2 0.18% 1 0.09% Afton 339 1 0.30% 0 0.00% Bedford 61 1 1.64% 0 0.00% Burlington 87 1 1.15% 0 0.00% Crowheart 61 1 1.64% 0 0.00% Dubois 327 1 0.31% 4 1.22% Fort Washakie 24 1 4.17% 0 0.00% Guernsey 108 1 0.93% 1 0.93% Kaycee 58 1 1.72% 0 0.00% Moran 102 1 0.98% 0 0.00% Rawlins 403 1 0.25% 2 0.50% Worland 563 1 0.18% 0 0.00%
Website Placement Impressions were served on the following websites which gained clicks: Domain Impressions Clicks Click Rate nypost.com 2,457 23 0.94% accuweather.com 7,503 22 0.29% usatoday.com 2,406 13 0.54% forbes.com 905 7 0.77% k2radio.com 8,483 6 0.07% dailymotion.com 110 4 3.64% broncoswire.usatoday.com 133 3 2.26% trib.com 6,438 3 0.05% video.foxnews.com 164 2 1.22% weather.com 632 2 0.32% dictionary.com 247 1 0.40% games.chicagotribune.com 2 1 50.00% laramieboomerang.com 142 1 0.70% m.sfgate.com 649 1 0.15% nydailynews.com 151 1 0.66% sfgate.com 28 1 3.57% tvline.com 3 1 33.33% usnews.com 50 1 2.00% wyomingnews.com 4 1 25.00% The full list of websites is more extensive.
Campaign Analytics • Total Investment: $825 • Total Impressions: 41,250 • $20 Cost per Thousand Ads (CPM) • 129 Site Visits in 23 days • .22% Click Thru Rate (industry standard .13%)
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