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Country Presentation Hungary Presented by Katalin Mandel HFA CEO World Franchise Council Meeting 201 2 Mexico City , Mexico Country Presentation:Hungary Demographic Data Population: 10 million Total area: 93030 km Population density:


  1. Country Presentation Hungary Presented by Katalin Mandel HFA CEO World Franchise Council Meeting 201 2 Mexico City , Mexico

  2. Country Presentation:Hungary Demographic Data Population: 10 million Total area: 93030 km² Population density: 108/km² GDP 201 1 : $ 13 6 bn GDP per capita: $ 14808 PPP(Purchasing Power Parity): $ 19000 Inflation rate 201 1 : 4,1% Unemployment rate 201 1 : 10,6% Sources: Hungarian National Bank World Franchise Council Meeting 201 2 Mexico City , Mexico

  3. Country Presentation:Hungary Current industry data: Development of franchising World Franchise Council Meeting 201 2 Mexico City , Mexico

  4. Country Presentation:Hungary Current industry data: Main f ranchise sectors Others 70 Retail 28 Health &Beauty 36 Food 32 Clothes & Fashion 48 Services 52 World Franchise Council Meeting 201 2 Mexico City , Mexico

  5. Country Presentation:Hungary Structure of our association: Members: Number of members in total: 52 full members: 29 • associated members: 7 • consultants/Lawyers: 7 • other members: 9 • franchisees as members: 0 • Board: consists of president, 2 vice-presidents and four more board-members Source of income: membership fee 85 % • marketing activities 0 % • fair / conferences 10 % • training activities 0 % • Others (book sales) 5 % • World Franchise Council Meeting 201 2 Mexico City , Mexico

  6. Country Presentation:Hungary 5 best running franchise systems in our country World Franchise Council Meeting 201 2 Mexico City , Mexico

  7. Country Presentation:Hungary Successful international franchises World Franchise Council Meeting 201 2 Mexico City , Mexico

  8. Country Presentation:Hungary Best exported franchise systems World Franchise Council Meeting 201 2 Mexico City , Mexico

  9. Country Presentation:Hungary Climate of franchising in our country: Number of self employed in relation to employees in percent: 31,5 % Trends in franchising: o Fast food franchises o Services o Beauty Sector o Business Services World Franchise Council Meeting 201 2 Mexico City , Mexico

  10. Country Presentation:Hungary Financing a franchise-system: Government support: At this moment franchise networks operate with the same conditions as the other SME’s. There is not any special banking treatments for the franchise sector yet. Other forms of financial support: The New Development plan of the government includes financial support for the franchise networks in the next years. This new program will be lounched during the following years. World Franchise Council Meeting 201 2 Mexico City , Mexico

  11. Country Presentation:Hungary Legal framework: There is no franchise law in Hungary. In addition, the members of the Hungarian Franchise Association voluntarily pledge to comply with the European Code of Ethics. World Franchise Council Meeting 201 2 Mexico City , Mexico

  12. Country Presentation:Hungary Contact data: Hungarian Franchise Association Kútvölgyi road 68. 1121 Budapest Hungary Tel: +361-3917313 E-mail: info@franchise.hu web: www.franchise.hu Managing director: Katalin Mandel President: László Murányi World Franchise Council Meeting 201 2 Mexico City , Mexico

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