Why Tweet? Your 101 Guide to Social Media That Matters Presenters: Erin McKelle, Communications Consultant, PWN - USA Olivia Ford, Communications Director, PWN – USA (Introductions / Moderation) Positive Women's Network-USA
Learning Objectives • What are the benefits of social media? • How can social media further our work? • What should I share on social media? Positive Women's Network-USA
Introductions • Erin McKelle Communications Consultant, PWN-USA • Olivia Ford Communications Director, PWN-USA Positive Women's Network-USA
Agenda • Housekeeping and introductions • Run through the learning objectives • Compare and contrast best practices under each objective Positive Women's Network-USA
What Is Twitter? Twitter is an online social networking service that enables users to send and read short 140-character messages called " tweets” Makes sharing easy - information is fast and accessible Positive Women's Network-USA
A Quick Anatomy Lesson • @uspwn: “Handle” • @MHPShow: “@ - mention” • #sexualviolence, #SAAM, #nerdland: “ Hashtags ” • Link (bit.ly, tinyurl.com) • Message! (140 characters or fewer, TOTAL!) Positive Women's Network-USA
What Do People *Do* on Twitter? • Inform their audience what they are doing/feeling/thinking • Talk about current cultural interests or events • Connect with like-minded people • Criticize and/or uplift public figures • Share information • Self-promote • Share interesting articles/photos/videos Positive Women's Network-USA
What Do *Advocates* Do on Twitter? Organize: With other advocates, activists, organizations, and general public • Strategize: Talk about ideas, discuss events, connect to and share each other • Spotify : Identify “hot button” issues, people, and content that is getting a lot of • attention Share&Support: Share their work, create content, engage in conversations using • self-created hashtags, and support others being targeted • Examples: #Back2SexEd, #YTHLive Positive Women's Network-USA
Twitter Actions: #NWGHAAD TwitterStorm! Positive Women's Network-USA
Twitter Actions: Day of Action to End Violence Against WLHIV Positive Women's Network-USA
Twitter Actions: Events Positive Women's Network-USA
Setting Up an Account • Decide on your “handle” or Twitter user name (the part that comes after the “@”) beforehand Not too long or hard to remember; can be similar to your own name or email address • Go to www.twitter.com • Click “Get started” • Enter your information/choose a password • Sign up • Start tweeting! Positive Women's Network-USA
Before You Start Tweeting • Why you should be on social media • How to use different social media accounts • Creating a strong presence • Having consistent individual brand messaging • Be yourself! Positive Women's Network-USA
Content Creation: What to Share? • Blog entries • Images • Videos • Thoughts on advocacy • Thoughts on life • Other interesting stuff • Others’ articles Positive Women's Network-USA
Content Creation: Memes • What is a Meme? • Meme Generator • Memecreator.org • Photoshop/Photoeditors (Picasa) Positive Women's Network-USA
Content Creation: Infographics • Piktochart • Infogr.am • Canva • Photoshop or other Photo Editor Positive Women's Network-USA
Partnerships and Connections • TwitterChats / TwitterStorms • Twitter Teach-Ins! • Everyday: @-mentions • Engaging other organizations/advocates • Cross-promotion of accounts • #FF shoutouts • Retweeting/MTing/Quote Tweeting Positive Women's Network-USA
Twitter Chats • Create a concept and a hashtag • Pair up with other organizations/advocates with a good Twitter presence (as co- sponsors or otherwise) • Set a time and date • Create informational graphics/blog posts • Promote, Promote, Promote! • Pre-write tweets and questions • Conduct the chat at the said hour Positive Women's Network-USA
Twitter Tools • • TweetReach • Twitter Analytics • Hootsuite • Buffer Positive Women's Network-USA
How To Use Social Media So It Doesn’t Overwhelm Your Life!* Four Tips: 1. Realize you don't have to do it! (not an option for an organization, but it is for individuals!) 2. Less is more! Pick one or two social media platforms to focus on, and then happily ignore the rest 3. Get organized and make a schedule! (1x/day, 2x/day -- start somewhere, adjust as you go!) 4. Once you get going with several platforms or pages, consider social media management tools like HootSuite *thanks, Marie Forleo! Positive Women's Network-USA
Using and Creating Hashtags • Short and easy to understand • Tied to relevant issue w/in your org. and wider culture • Used frequently • Tools and metrics designed around hashtag • Engage w/ current trending hashtags • Add your hashtag to those that related popular Positive Women's Network-USA
#pwnspeaks Positive Women's Network-USA
Suggestions to Follow • @uspwn • @Colorlines • @TheBodyDotCom • @VAWnet • @AIDSmeds • @NSVRC • @FeministaJones • @HuffPostWomen • @blkwomenshealth • @ErintotheMax • @ErinMcKelle • Your favorite journalists • @rhrealitycheck • Your favorite publications • @JanetMock • Your favorite celebrities (especially the activists!) • @AdiosBarbie Positive Women's Network-USA
Foundational Questions • Overall communications goals and strategies • Using social media as a tool/tactic • Take inventory on your resources • Ask yourself, how can you leverage for social media success? Positive Women's Network-USA
Other Social Platforms • Really? Something exists beside Twitter? • Facebook: Profile or Professional Page • Instagram: Great for photos and videos • Tumblr: Alternative blogging platform • Snapchat: Short videos and photos Positive Women's Network-USA
Twitter Challenges for the Month Before the next SCAT meeting on 5/28 … • Visit your Twitter account (or start one, if you want to) • Search for orgs and individuals you admire, and follow them • Follow at least 5 Twitter accounts and see what they’re doing – you can just watch! *AND/OR* • Try tweeting 1x/week – an article you like, a passing thought … • JOIN PWN- USA’s Twitter Chat! You’re not alone out there on • Twitter! Your comrades are here too! Positive Women's Network-USA
Natl Women’s Health Week: Twitter Chat!!! • Date: Thursday, May 14 • Time: 1pm PT / 2pm MT / 3pm CT / 4pm ET • Location: Twitter, following the hashtag #WomenandHIV and using #NWHW to get in on the week's convo! Positive Women's Network-USA
Go Forth and Tweet! Olivia Ford Erin McKelle oford@pwn-usa.org Erin.mckelle@gmail.com www.pwn-usa.org Erinmckelle.com Facebook.com/olivia.ford.921 Facebook.com/officialerinmckelle Twitter: @o_g_ford Twitter: @erinmckelle tinyurl.com/pwnusafacebook tinyurl.com/pwnusafacebook Twitter: @uspwn Twitter: @uspwn Thanks so much for joining us! Questions? Comments? Positive Women's Network-USA
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