Demystifying Social Media To tweet or not to tweet? Rebecca Vander - PowerPoint PPT Presentation

Demystifying Social Media To tweet or not to tweet? Rebecca Vander Linde Manager of Digital Communications American University

University Communications and Marketing | American University 2

Facebook Live • Choose a topic that is relevant to the conversation. • Strong wi-fi connection is necessary. • Fully charged phone or connect to a power source . • Use a tripod. • Think about sound • Lavalier mics and a splitter. • Choose a static background and frame your shot. • Interact with commenters, if necessary. • A white board or poster board to write questions on is helpful. University Communications and Marketing | American University 3

Instagram Stories • Snapchat copy cat feature. • Disappear after 24 hours. • Featured at the top of everyone’s Instagram feed. • Edit photos inside Instagram app. University Communications and Marketing | American University 5

Twitter Moments • Curate the best tweets from an event into a timeline users can swipe through. Source. University Communications and Marketing | American University 7

Frequent University Communications and Marketing | American University 8

LinkedIn Blog Posts • Leverage the expertise of faculty, featured speakers. University Communications and Marketing | American University 9

SNAPCHAT daily 100 active users MILLION of users log in 54% every day of users are 60% age 13-24 year-over-year increase in 400% daily video views (more than Facebook) University Communications and Marketing | American University 10

Snapchat Stories and Geofilters • Snapchat geofilters are graphic frames that overlay snaps. • You can purchase a geofilter through the Snapchat website. • Once you’ve created a geofilter, make a Snapchat story, so users can submit their snaps from your event for all to see. University Communications and Marketing | American University 11

LinkedIn Blog Posts • Leverage the expertise of faculty, featured speakers. University Communications and Marketing | American University 13

Content generated from events Next Event Event Page on Live tweeting Livestream AU (Repeat!) Event Gallery of Photos taken Pre-event Announcement photos on during the and Facebook web story social media event event page Social posts Email Social Event recap by event Invitations promotions web story attendees University Communications and Marketing | American University 14

Content generated from events Next Event Event Page on Live tweeting Livestream AU (Repeat!) Event Gallery of Photos taken Pre-event Announcement photos on during the and Facebook web stories social media event event page Social posts Email Social Event recap by event Invitations promotions web story attendees University Communications and Marketing | American University 19

Promoting an Event on Social Media Before During After Repeat Operations Web Social Designate roles Write a web article about: Facebook • • Speakers Create a public event page • • Boost a post (ad) Create a playbook Topic Context/Big Picture Twitter • Op-Ed Pieces • Tweet about your event, use your hashtag Promote the article on www and across social Instagram channels • Post a graphic with event details University Communications and Marketing | American University 26

What Is a Social Media Event Playbook? • A play-by-play outline of your social strategy for a particular event. • Assign one account to take the lead . • Include a timeline of events and speakers and relevant hashtag(s) and handles for mentions. • Draft tweets for the main account ahead of time. • Distribute tweets for the amplifying accounts to retweet and suggest how they might add to the conversation. University Communications and Marketing | American University 27

Promoting an Event on Social Media Before During After Repeat Operations Web Social Display social posts on a Livestream Twitter • screen using Tagboard or Live tweet • Don’t forget your similar Create a timeline of social #hashtag! posts to auto-display on • Retweet and reply to Display signs with your relevant pages. people posting about your hashtag as table tents or event near the entrance Instagram Include hashtag on all • Post 2-3 photos from the collateral materials and event slides University Communications and Marketing | American University 28

Promoting an Event on Social Media Before During After Repeat Web Social Write a recap web story Facebook • • Make the headline social-friendly, but not Post recap story click bait. Think like BuzzFeed. • Example: 10 Memorable Things Madeleine Twitter Albright Said at AU • Create a Moment • Promote recap story • Post photo gallery and video from event with recap Instagram • Post a gallery of photos from the event University Communications and Marketing | American University 29

Demystifying Social Media To tweet or not to tweet? Rebecca Vander - PowerPoint PPT Presentation

Demystifying Social Media To tweet or not to tweet? Rebecca Vander Linde Manager of Digital Communications American University University Communications and Marketing | American University 2 Facebook Live Choose a topic that is relevant

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