T16 – To tweet or not to tweet? A beginners guide to social media for housing providers
What do you think of… when you hear of social media… More is not always better
What do you think of… when you hear of social media… BCNPHA Annual Conference 2014 Media Panel
What do you think of… when you hear of social media… The good and the bad
What do you think of… when you hear of social media… HINT: It’s about sharing your story! http://www.theprovince.com/touch/story.html?id=11536389&utm_source=dlvr.it&utm_medium=twitter
What do you think of… when you hear of social media… Agree or disagree?
What do you think of… when you hear What do you think of… when you hear of of social media… social media? Social media?
What do you think of… when you hear of social media… Or is it something like this…
What do you think of… when you hear of social media… But it’s more than that! It’s a conversation between…
What do you think of… when you hear Employees of social media…
What do you think of… when you hear Stakeholders of social media… …and many more!
What do you think of… when you hear of social media… ….People!
What do you think of… when you hear of social media… ….and guest what? The social media conversation is…
What do you think of… when you hear of social media… Not organized!
What do you think of… when you hear of social media… Not controlled!
What do you think of… when you hear of social media… And it’s not always on message…
What do you think of… when you hear of social media… Instead… t he conversation is… vibrant dynamic intense organic
What do you think of… when you hear of social media… What does this mean for us? Opportunity!
What do you think of… when you hear of social media… Twitter…misconceptions
What do you think of… when you hear of social media… However, there are pitfalls…
What do you think of… when you hear of social media… And it’s not always on message…
What do you think of… when you hear of social media… Twitter… sound familiar? Denial LinkedInTwitter/Facebook is a waste of time Anger Why would I care what people are having breakfast Bargaining I’m only signing up because my friends are Depression It doesn’t make any sense Acceptance I get it!
What do you think of… when you hear Twitter of social media… It begins with one simple question.. What are you doing? So… What the heck is Twitter?
What do you think of… when you hear Twitter of social media… The key to using it! Remember the good ‘ ol days of the telegraph? Simplicity… the message goes from one person to another quickly
What do you think of… when you hear Twitter of social media… Why use Twitter? • Connecting with stakeholders • Branding • Member feedback • Marketing • Promotions • Events • It’s viral • Increases productivity • Being apart of the conversation • Analytics
What do you think of… when you hear Twitter of social media… How does it work? The Lingo What is it? How / Why? Tweet The act of posting a message 140 characters (including spaces) # Hashtag The # symbol used to mark Makes the keyword keywords or topics in a “searchable” Tweet @ “Handle” A username is often called a Becomes the link to the handle profile URL A website’s address or Often included in the tweet specific page to drive traffic to the website
What do you think of… when you hear of social media… Don’t be a #onehitwonder!
What do you think of… when you hear of social media… What’s the formula?
What do you think of… when you hear of social media… Rental Housing Index – Case Study
What do you think of… when you hear of social media… Rental Housing Index – Case Study
http://bc.ctvnews.ca/many-b-c-ers-spending-more-than-half-their-income-on-rent-study- finds-1.2671672
What do you think of… when you hear of social media… And the results were…
What do you think of… when you hear of social media… The Communications Strategy… The launch of the Rental Housing Index was three fold: • Drive awareness about rental housing on social media and other chanels in the lead up to the launch • Connect with journalist online, including social media • Share with Facebook, Linked and Twitter
What do you think of… when you hear of social media… Share, Share & Share
What do you think of… when you hear Trending… of social media… #click2015
What do you think of… when you hear of social media… Why wouldn’t you use it?
What do you think of… when you hear of social media… Is it only about Twitter?
What do you think of… when you hear of social media… Is it only about Twitter?
What do you think of… when you hear Social media users engaged on a daily of social media… basis
What do you think of… when you hear Web traffic – the breakdown of social media… What are social media users using?
What do you think of… when you hear When to tweet and not tweet… of social media…
What do you think of… when you hear 65+ over & tech adoption of social media…
What do you think of… when you hear of social media… Sharing your story… it’s free
What do you think of… when you hear of social media… Facebook
What do you think of… when you hear Who do you want to look at, and of social media… what will that tell you?
What do you think of… when you hear What should you look for? of social media…
What do you think of… when you hear 5 key social media objectives of social media…
What do you think of… when you hear of social media… Do I need a Strategy? How do you go about using social technologies to accomplish objectives, (smart) goals and determine change?
What do you think of… when you hear of social media… Connecting the dots… Social Objectives Organizational Goals Listening What are they? Talking Energizing Supporting Embracing
What do you think of… when you hear Tools & Tactics – connecting of social media… to social objectives
What do you think of… when you hear Connections dots… some of social media… more
What do you think of… when you hear of social media… Putting it together… takes patience
What do you think of… when you hear of social media… You need to know where to… Get started.
What do you think of… when you hear of social media… You need a source of rich content to fuel your social media presence. Something that provides real value to your stakeholders.
What do you think of… when you hear of social media… What’s our source of the rich content? You have to do more than tweet and then update your social media profiles …
What do you think of… when you hear of social media… Making the most of social media Ma http://rossmcculloch.com/3-ways-housing-associations-can-embrace-social-media/
What do you think of… when you hear of social media… Now it’s your turn!
What do you think of… when you hear of social media… 3 ways housing association
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