Why Do Businesses Advertise? To increase sales! Selling digital signage is solving a problem for your customer
Television & Radio FACT: 48.1% of all homes in • Satellite radio America have at least 1 DVR. • iTunes and MP3 players • Internet radio FACT: 90% of all DVR owners • Cell phones pre-record their favorite • Car pools programs and fast-forward/ skip the commercials.
Print Advertising Newsweek magazine, the 80-year old magazine distributed its last print edition on December 31, 2012 due to decline in advertisers.
Decline In Traditional Media steve this slide and next perhaps for you to go over
Digital Advertising Boom
Average Advertising Cost Comparison
Quickest ROI – Make More Money • SBA study found digital signage increased sales 15%-150% • Many restaurants/retailers find their digital has paid for itself within 1-2 years • 10+ year product • OP Digital is the least expensive way to reach 1,000 viewers (CPM) • Normally $0.35-$1.25
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