Jersey Advertisement Pitch By Alex, Ethan and Charles
AIM OF THE ADVERT. • Advertise Jersey to Young Adults with a Low Budget. • Show Jersey as a good place for a Holiday.
How It Speaks To The Audience
Different Activities Tamba Arcade Havana TGI Fridays St. Helier St. Brelades Market Bay King Street Pizza Ice Skate Express Jersey
Choice Of Music The Less I Know A-Punk Crazy Little Thing Back Again The Better Called Love (Instrumental) (Instrumental)
Characters • Male - Jonathon • 18 years old • Ginger • 5 foot 3” • Hipster • Student studying, cooking. • He has a part-time job at Nando's. • Female - Olivia • 18 years old • Blonde • 5 foot 5" • Hipster • Student studying, photography. • She has a part-time job at Starbucks.
How It Meets The Brief • Low Budget • Young Audience • Accessibility
Techniques Used • Aspiration • Positive Emotion • Identification
Frame 1 • Still shot of plane from side elevation • This establishes the method of transport used for target audience
Frame 2 • Shows the characters leaving the airport. • This tells the audience that they are arriving to their holiday destination.
Frame 3 • 180-Degree pan shot of the location • Shot twice • One shot fast • One shot half speed • Make sure characters are in shot
Frame 4 • 180-Degree pan shot of the location • Shot twice • One shot fast • One shot half speed • Make sure characters are in shot
Frame 5 • 180-Degree pan shot of the location • Shot twice • One shot fast • One shot half speed • Make sure characters are in shot
Frame 6 • 180-Degree pan shot of the location • Shot twice • One shot fast • One shot half speed • Make sure characters are in shot
Frame 7 • 180-Degree pan shot of the location • Shot twice • One shot fast • One shot half speed • Make sure characters are in shot
Frame 8 • 180-Degree pan shot of the location • Shot twice • One shot fast • One shot half speed • Make sure characters are in shot
Frame 9 • 180-Degree pan shot of the location • Shot twice • One shot fast • One shot half speed • Make sure characters are in shot
Frame 10 • 180-Degree pan shot of the location • Shot twice • One shot fast • One shot half speed • Make sure characters are in shot
Frame 11 • Shows characters entering the airport • This tells the audience that it’s the end of the advert
Frame 12 • Still shot of plane from side elevation • This establishes the method of transport used for target audience
ANY QUESTIONS?
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