In Maries Steps by SUMUS 5 Problem Definition Advertise the movie: - PowerPoint PPT Presentation

In Marie’s Steps by SUMUS 5

Problem Definition Advertise the movie: Marie‘s Leben by Rolf Kasteleiner Create a pop up installation that is both visually appealing, modern and establishes a direct connection to the movie Entice people to see the movie Marie’s Leben.

Concept Immersive multimodal experience Establishing emotional connection Disruption in every-day-life by Projection mapping and a light and sound installation on staircase at the Potsdamer Platz

Location Potsdamer Platz Train Station Berlinale Location Transportation hub Tourist Location Ticket Sales Infrastructure

Context At the time of Berlinale On existing staircase Inside the Potsdamer Platz Trainstation

Concept Details 1 Candles 2.Projection Mapping 3.Floorsticker 4: Handrail 5.Loudspeaker 6.Flyerholder & Flyers

Interaction: Candles 45 LED Candles Ø 10 cm length 20 / 30 cm fi xed with wire and carabiner hook to existing grid on the ceiling wire grid. Long distance effect Establish mood Connect visually to movie

Interaction: Projection Mapping Two directional experience: Illusion (A) and Reality (B) A Side A the front of the stair Side B the top of the stair Visabilty depending on B walking direction

Interaction: Projection Mapping Two sided projection mapping Stills from movie across the stairs Using LumiTrix 360 Beamer Screenberry Software

Interaction: Soundshower Placed above floor stickers emitting audio clips from the movie In corresponding action climbing or descending the stairs View from above: Eg: Maids unfortunately have to stand Bell ringing

Interaction Points: Floor Stickers Dissruptive in walkling flow Placed underneath soundshower Passers- by interacting with the movie by the question: WHERE YOU STAND Immersive as they stand in the movie projection

Interaction: Flyer & Flyer Holder 4 Flyer holders 2 at every exit 8000 doublesided circular flyers visual connection to the candles circular design detail information about the movie linking to website

Construction Method Flyerholder Candle Lights Speakers Beamer

Conclusive Message Disruptive Memorable Multimodal Immersive Emotional

Design by In alphabetical order: Christina Arndt ( Spokesperson) Gabriela Gallegos ( Documentation Director) Isabell Hansen ( Design Director) Joy Sindern ( Project Manager) Pia Wolf ( Research Coordinator) Thank you for your attention