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Who are these folks in my folksonomy?! Social networks for trustworthy metadata Stan James stan@lijit.com Whos this guy? University of Osnabrck Outfoxed AttentionTrust.org Lijit very cool Folksonomy Overview


  1. Who are these folks in my folksonomy?! Social networks for trustworthy metadata Stan James stan@lijit.com

  2. Who’s this guy? • University of Osnabrück • Outfoxed • AttentionTrust.org • Lijit very cool

  3. Folksonomy Overview • Brief History of Metadata • Challenges of Folksonomies • A social solution? • Lijit

  4. Brief History of Metadata

  5. You-onomy? Self categorization

  6. Taxonomies Categorizing •They don’t scale well •Can’t adapt

  7. Challenges of Taxonomies “Ghost Riding”

  8. knitting, sewing, clothes, blanket <meta> Keywords/Tags

  9. Folksonomy 1 mp3, sex, drugs, rock ‘n roll, britney spears, naked, cracks, games, nude, …

  10. crafts, knitting knitting, cute blanket, crafts knitting, sewing Folksonomy 2

  11. Folksonomy 2 knitting, sewing blanket, crafts knitting, cute crafts, knitting TRUST …kinda like PageRank

  12. Folksonomy Success Stories

  13. Why do Folksonomies work? • Wittgenstein’s Language Game → Tag convergence

  14. Recap You-onomy Folksonomy Taxonomy Folksonomy 2 1

  15. Challenges of Folksonomies

  16. Different strokes for different follks humerous boring humorous funny

  17. Different strokes for different follks “bass”

  18. A warning • Remember Newsgroups? rec.news.linux rec.music.alternative alt.movies.scifi

  19. Other folks “When you invite the whole world to your party, inevitably someone pees in the beer. ” – Xeni Jardin (Wired) http://www.wired.com/news/technology/0,1282,69366,00.html

  20. Other folks � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � vs. � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � our only � � � � � � � � � � � � � � � � � � � � � � options? � � � � � � � � � � �

  21. A Social Solution?

  22. Other folks

  23. Nerds Locals You Other folks Knitters

  24. Small Worlds Watts & Strogatz 1998

  25. Universal Small Worlds

  26. demo …formerly: Lijit

  27. Recap

  28. • Thanks for your attention. www.lijit.com stan@lijit.com

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