What is LinkedIn?
Which one is not like the others? Title: Social Networking vs. Social Media
Business Trusted Closed LinkedIn vs. Facebook Consumer Open
What is LinkedIn? 145m 2009 - 2011 110m 65m
Complete Profile 1. A Current Position 2. Two Past Positions 3. Education 4. Profile Summary 5. A Profile Photo 6. List of Specialties 7. 2 Recommendations Did You Know? A Complete Profile is 40 times more likely to receive Opportunities
3 Steps to Search If Nursing Graduate, Then Who Knows Hospital Floor Supervisor? If Executive Assistant, Then Who Knows V.P./Director? If Accountant, Then Who Knows CFO?
Get Personal – Who Are You? Who Are You ? … Really.
t Introduced “15 Minutes Later my Phone Rang” Searched on Company. Discovered job was posted by this Contact right on his profile. The more Connections you have the more likely this is to happen.
Get Connected. Start with your own contact list (e.g. Outlook, Cell phone contacts). Import Your Contacts
Avoid Resume Speak Yes No
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“ Teaser ” pulls them in Contact Preferences Call To Action
Education Enter all schools you attended. Connect with Alumni. Think Back: What clubs did you belong to ? Languages ? Certifications ? Everybody has one. Get Creative.
SEO – Hyper targeting
College Thesis Project at last Job Linked In Groups Participation Publications * Start a Wordpress Blog or Post to YouTube. It’s Free and Easy.
Get Introduced Advanced Search: VP E-commerce + Ohio + Consumer Goods Ask Ken for Introduction
Job Insider Toolbar True Story: “I got a call 15 Minutes after applying !”
Find something in common. Use it as a bridge to find more connections. Get introduced by your 1 st Connection based on unique interest. Now you bridged to David’s Network. Get the Inside Track
Every time you edit your Profile, all your Connections sees it. Be Careful, It’s Viral ! Your connections see every Profile Status Update ! Once a month is fine. Don’t Overdo Status Updates
Groups, Join ‘em Groups – Join ‘em
Groups – Free Contacts TIP >> Make Real World Connections. Have a case for connecting. Join up to 50 Groups. More is better.
d d d Member TRUST FACT : Business owners who are members of Associations with a presence on social networks are 7 times more likely to find a new customer.
Participate. Personal Branding Or, Comment, Add Value
If you are a company that manufactures displays for Designs for Retail Stores Yes: Your Customer NO: Your Competition
Optimization Website, Blog How’d she get to #1 ?
Email Signature Website, Blog
3 Steps to Search If Nursing Graduate, Then Who Knows Hospital Floor Supervisor? If Executive Assistant, Then Who Knows V.P./Director? If Accountant, Then Who Knows CFO?
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