LinkedIn for the Accounting World
Who is… Leesa Kennedy
The world’s largest professional network 88% 2 Fortune 100 companies use LinkedIn 225M+ 1 Talent Solutions to hire >3M 1 Members Worldwide 1 Company Pages Growing at more than two members per second >4M Members in Australia
Marketing Premium Talent Solutions Solutions Subscriptions Providing passive recruiting at Delivering marketers targeted Enabling professionals to be more scale and adding social relevancy access to one of the most influential, productive with premium tools to active job searches affluent and educated audiences on tailored by customer segment the web
Identity Insights Everywhere Work wherever Connect, find, Be great and be found. at what you do. members work.
Be found LinkedIn Profile • Put a face to the name • Create a memorable headline • Tell the FULL story of YOU! • Let your network speak for you
Ability to connect with like-minded professionals LinkedIn Network • Show your worth • Focus on quality, not quantity • Identify the ‘network hubs’ • Leave your office
Establish your expertise in your industry LinkedIn Groups • Build trust and respect • Keep in touch at a larger scale • Search and contact fellow group members
How to engage on LinkedIn Reach out & Engage on LinkedIn • Post Status updates • Participate on groups other than your own • Start discussions • Get a friendly introduction • Make use of InMail
Tools to make LinkedIn even better! LinkedIn LinkedIn LinkedIn Contacts App Cardmunch App Official App
What’s next? Business Pages & Brand Effective Marketing How to generate leads Building On LinkedIn Using LinkedIn Using LinkedIn Effective Marketing FREE Webinar Business & Interaction Tools Using Facebook Website Health Check Online Workshop
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