How to Use LinkedIn Recruiting Services of Arizona (RSA)
Why use LinkedIn? • To meet potential new clients • To be visible on the internet • To easily reach out and correspond with your clients and potential new clients via e-mail and greeting campaigns
Set-Up an Account • R.S.A. will show you how to set-up a LinkedIn Account • We know how to make your profile stand out on LinkedIn, and we know how to leverage your experience to get the best results • We know how to navigate the LinkedIn system efficiently
Basic Info • To set-up your profile, we will make sure all of your current/correct contact information is available Especially phone number, email address, alternative ways to contact you, professional experience, education, and website link. If you don’t currently have a website, we need to make you one.
Displaying Your Experience Adds Value Larry Vandervoort’s Professional Experience
• Dr. Olander Professional Experience Note: Very similar to information on website.
Recommendations Enhance Your Profile Larry Vandervoort’s Recommendations
Endorsements • We will work to get you recommendations every month, as well as several endorsements every month
Why Add Connections? • If you become a #1 connection with someone, you can communicate with them via LinkedIn freely, and it allows you to collect people’s contact information, as well as past experience and view their connections. • Same idea as collecting business cards. LinkedIn is similar to an electronic Rolodex.
1 st , 2 nd , 3 rd Connections • The blue number next to someone’s name shows the connection degree between you and them • 1 st is priority connection; you are connected through LinkedIn and can freely send messages, view profile, see contact information and connect • 2 nd means someone in your direct network is connected to them • 3 rd means one of your connections has a connection in common with them
Connecting to People on LinkedIn Once these people are #1 connections, we can view their entire profiles and communicate freely via LinkedIn
Once you’ve acquired connections, you can easily view them • Note: When you click on each connection, a preview appears on the right-hand side of their basic information Tags: You can add a ‘tag’ to each connection, which will organize them into a subgroup. These subgroups are located on the left hand side-Note: AZ, Rep, Classmate, Colleague, Etc.
How to Find Connections • You can only connect with a certain number of people you don’t know before LinkedIn starts limiting your activity • To find new quality connections that you aren’t already acquainted with, you can communicate with members of groups that you join
Groups on LinkedIn
Join Groups • Linkedin makes it easier to add quality connections by sharing a connection with someone in a group • This means that you must have something in common (i.e. location, local golf club, Military, etc.) • R.S.A. knows how to locate and join groups that have people of interest to you • Once you are in a group, we can now view the members and send them a message through the group.
Contacting Group Members
Dr. Olander Example Dr. Olander served in the Marine Corps, so he joined a group called ‘Marine Corps Executive Group’ In the members section, we can narrow down the type of members we can view (ex: searched Phoenix, AZ). • Now we see all the members who have Phoenix, AZ on their profile and can message them easily.
Dr. George Olander Example EX: Dr. Olander can now send an email to his LinkedIn connections, either to their email address or through LinkedIn.
Terry Ransom • We gave Terry Ransom advice on which groups to join in order to find more connections, and helped draft a quick message to use to obtain more connections • We also gave Terry an idea of an email he can use to send to his connections once he has their email addresses
• Terry, • I noticed from your LinkedIn profile that you have several hundred connections, and are a member of a few groups. I’m writing to provide you with some additional information on how to best increase your relevant connections, and how to leverage those new connections. • 1. Join more groups-groups where you will have something in common with other professionals that you can leverage as a starting point for a Business Relationship. We’ve included several ideas for you (see enclosed links): • -University of Washington Alumni http://www.linkedin.com/groups?gid=40422&trk=group-name • -University of Washington Law School Alumni http://www.linkedin.com/groups?gid=960607&trk=group-name • -Seattle Pacific University Alumni http://www.linkedin.com/groups/Seattle-Pacific-University-Alumni- 58047?gid=58047&mostPopular=&trk=tyah • -Seattle Pacific MBA http://www.linkedin.com/groups?gid=42570&trk=group-name • -Washington State University Alumni http://www.linkedin.com/groups?gid=35258&mostPopular=&trk=tyah • -Look for other groups on Linkedin related to Alumni in Phoenix for all three schools. • -Join Arizona Business Networking Group and Phoenix Professionals
• 2. Once you have joined these groups, go into the group and click on ‘Members’ to see all the members in the group. You can search for keywords, so see who resides in Arizona by searching for Phoenix, or Arizona. Once you are able to locate members that live in AZ, simply construct a basic message, such as we have included, with your basic info asking these people to connect. • 3. After connecting with people, send a basic intro email to their emails (which can be found on their LinkedIn profiles after connecting to them), inviting them to meet for lunch/breakfast. Include all of your information (your basic info and bio and photo), and suggest a meeting time for lunch. • 4. Follow up, Follow up, Follow up. • 5. Keep checking groups for new members. • 6. Also may want to look at joining a Martial Arts group in the valley, or any other group that represents an activity in the area that you would have quite a bit in common with the members. Let’s talk soon and I can answer any additional questions you might have.
Terry Ransom Example
Benefits of Having Your Own Group • You control the content being posted in the group, as well as how it is set-up • You can directly connect to many more people because it gives you a reason to reach out to them in the first place, and then makes it easy to access members’ profiles • Easy to get to • Examples: Financial Success, Golfers in AZ, Golden Retriever Club
R.S.A.’s Group • “Reps looking to increase A.U.M., G.D.C., and High Net- Worth Clients”
Our Members • Once you have your own group established, it is very easy to access all of its members, and gives you something in common with them
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