What could be improved about the planning process? Write your thoughts on the provided sticky note(s)
User Experience (UX) Design Presented by: Julia Brodsky, Sarah McColley, Matthew Ockwell
Hi! Nice to see you. Matthew Ockwell Sarah McColley, AICP Julia Brodsky Home Depot TSW TSW Product Manager Urban Designer City Planner
City Planning + UX 1 2 3 4 5 6 What is UX Trends City UX Application UX? Process Planning Tools
What the &@%$ is UX? And why are we glad you’re here for an hour to learn about it?
These tech companies, government agencies, and cities all use UX
These private design fjrms (planning/architecture) are using UX Interface Design Lord Aeck Perkins + Gensler IDEO NBBJ Studio Workshop Sargent Will
UX is a growing phenomenon in the private and public planning industry.
UX is a set of processes and tools that improve the design of anything people experience.
UX designers want their users to reach their goals, or allow users to get what they came for and in the easiest and most pleasurable way possible. User Experience Think - Useful, Identify Your Problems Iterate Learn From It Usable, & Beautiful
ME
ME
ME
ME
CLIENT END USERS Wants Wants Needs Needs
CLIENT END USERS Wants Wants Needs Needs
CLIENT END USERS ? Proposals ? Meetings
What could be improved about the planning process? 5-minute exercise: We’ve summarized your answers.
As planners, we use the general concepts found in UX, but we can make it more successful.
The process + the feedback loop
We still miss the mark.
• Lack of real collaboration results in missed opportunities • One size fjts all approach to planning studies (existing conditions, recommendations, implementation) makes them seem impersonal • What will work politically vs. what end users want • Studies have tight deadlines and budgets that don’t allow proper iteration
Current Engagement Integrating UX into Practices Engagement • Activities don’t get to the root • Level the playing fjeld of what people want • Hear from more people • The loudest voices or those • Time limits for effjcient ideation who have time to attend public hearings often dominate the • Get more solutions and ideas outcomes • Aren’t we all tired of dots • Visual Preference Surveys have anyways? faults • Less advanced prep time, fewer • Requires a lot of advance material costs preparation and material costs
We have some questions about the VPS you participated in 3-minute exercise
The best solutions come from... this & this
& this & this
You get it.
How can user-experience design enhance city planning?
“UX for the City” Gain e Austin D.C. sv SF il le C These cities are hiring design h i Denver fjrms that focus on user centered c a design to solve their complex g o city problems.
Case Study City of Gainesville, Florida Their problem: “The Brain Drain”
The “aha” moment Make Gainesville the most citizen- centered city in the United States using the principles of UX Design.
a one-stop shop
“I fully believe it’s an approach that most governments will take over time,” Lyons says. “If it helps spread that message, it’s good for all cities. I know people don’t think of Gainesville as an interesting place yet, but I hope this kind of thing changes that.” -Former City Manager for City of Gainesville
UX can be implemented IN ALL AREAS of PLANNING HOW WE WEBSITE & MAKE THE ADOPTION HOW WE COLLABORATE MARKETING PROCESS EASIER FOR DESIGN AS TEAMS MATERIALS EVERYONE INVOLVED Cost Savings (More Effjcient) Establishing Community Ownership • Use meeting • Public • How we design • Increase understanding of spaces as a canvas engagement meeting how their ideas end up in • Use of consultant • Observation & materials recommendations & City time site visits • Project websites • Reduce backlash at the end (co-designers) & surveys
How we can use it UX Tools
Ideation Implementation Inspiration • MVP or 2X2’s • Interviewing • Journey Mapping • Live Prototyping • Five Whys • Brainstorm in an Ideation • Keep Iterating • Frame Your Design Session • Qualitative Usability Testing Challenge • Create Frameworks • Build Partnerships • Card Sorting • Mash-ups or A/B Testing • Road Mapping • Affjnity Mapping • Co-Creation Session • Pilot Testing (longer term • Observation (Field • Gut Check user testing) Studies) • Story Telling • Capabilities Quick-sheet • Defjne Your Audience • How Might We’s • Surveys • Immersion • Rapid Prototyping • Create a Pitch • User Personas • Storyboarding • Keep Getting Feedback • The Molecule • Role Playing • Implementation Strategy • Start Iteration Process • Funding Strategy • Business Model Canvas • Find Themes • Top Five
Interviewing 1 User Personas 2 Card Sorting 3 Journey Mapping 4 The Molecule 5 Ideation Sessions 6 2X2 or MVP 7 Prototyping 8
Interviewing Activity 5-minute exercise
UX TOOL: Interviewing Chris Farley interviews Paul McCartney on SNL
Interviewing Interviewing DO’S DON’TS • Do ask open-ended questions. • Don’t ask leading questions • Do use the fjve W’s: who, what, • Don’t be too specifjc where, when, and why. • Don’t prime people • Do focus on specifjc instances • Don’t generalize • Do push people to focus • Don’t assume • Do use silence • Don’t solution for others • Do ask simple questions • Don’t agree or disagree with • Do ask about a specifjc interviewees. occurance, such as “Tell me about the last time you...”
UX TOOL: Card Sorting & Journey Mapping NPU-H + Clayton, GA Two very different communities + similar activities
UX Tool: Card Sorting
Outcome: Top 5 Problems
UX Tool: Card Sorting/Journey Mapping
Outcome: Common Trends
UX TOOL: Journey Mapping
UX TOOL: Persona Building West End Promote a vibrant business center
UX TOOL: Persona Building VINNY CAL SAM MEL T H E V E N D O R THE COMMUTER THE SHOP OWNER T H E M A K E R SASHA DILLON CASEY BLAKE LUCY T H E S T U D E N T T H E D E V E L O P E R T H E C O N S U M E R THE BUILDING OWNER / LEGACY RESIDENT PROPERTY OWNER
Sam the UX TOOL: Shop Owner Persona Building Make money & Invested in have a viable success of Monetary Goals business neighborhood Safety of Lack of Villans/ themselves & visibility Problems customers Proximity to Location Setting (Context) Stationary MARTA Identify in Parking on Individual Solutions Business Street District
The “Molecule” UX TOOL: (A way of identifying the vision) The Molecule Behavior remember Driver Persona “Sam the Shop Owner?” Problem Solution what’s in our sweet or the spot? HMW
UX TOOL: Ideation is the process where you generate Ideation ideas and solutions through sessions such as Sessions Sketching, Prototyping, Brainstorming, Brain- writing, Worst Possible Idea, and a wealth of other ideation techniques. Ideation Session at IDEO
2 X 2 MOST IMPORTANT UX TOOL: This is our 2x2 or MVP sweet spot 2 1 EASIER TO HARDER TO IMPLEMENT IMPLEMENT Get out of 3 here! LESS IMPORTANT
UX TOOL: Prototype
Moving Forward Grow Communities Spread The Knowledge • Staff UX Training Sessions • Test out new UX tools at public meetings that allow for open-ended responses Make Planning Effjcient • Use visual tools so • Meetings with project teams people can see the fjnal • Steering Committee progression of results Meetings Resources • IDEO Design Kit: http://www.designkit.org/methods
Thank you!
Recommend
More recommend
