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Utilizing BIG DATA in the Transportation Planning Process Georgia Planning Association Fall Conference Jekyll Island, Georgia September 5, 2018 Introduction Presenting Today Utilizing BIG DATA in the Transportation Planning Process 2


  1. Utilizing BIG DATA in the Transportation Planning Process Georgia Planning Association – Fall Conference Jekyll Island, Georgia September 5, 2018

  2. Introduction » Presenting Today Utilizing BIG DATA in the Transportation Planning Process 2 Q&A INTRODUCTION BIG DATA OVERVIEW VEHICULAR PLANNING TRANSIT PLANNING OTHER APPLICATIONS

  3. Session Agenda » Introduction » BIG DATA Overview » O&D Applications – Vehicular / Auto – Transit – Others » Other BIG Data Types » Q&A Utilizing BIG DATA in the Transportation Planning Process 3

  4. BIG DATA in Transportation Overview So….E .Exp xpert rts Utilizing BIG DATA in the Transportation Planning Process 4 VEHICULAR PLANNING Q&A INTRODUCTION BIG DATA OVERVIEW TRANSIT PLANNING OTHER APPLICATIONS

  5. BIG DATA in Transportation » Technology Changes = Opportunities » Many Applications in Transportation Planning » Volume of Data is Not Critical, but HOW IT USED is! Utilizing BIG DATA in the Transportation Planning Process 5 VEHICULAR PLANNING Q&A INTRODUCTION BIG DATA OVERVIEW TRANSIT PLANNING OTHER APPLICATIONS

  6. BIG DATA Transportation Context » Origin and Destination (O&D) Pla lanning nning – Locations – Traveler / Trip Information » Travel Performance – Travel Time, Speed & Reliability Operatio ions ns » Transportation Systems Management and Operations (TSMO) – Coordinated Incident Response – Traveler Information Services Travel el Assi ssist stance Utilizing BIG DATA in the Transportation Planning Process 6 VEHICULAR PLANNING Q&A INTRODUCTION BIG DATA OVERVIEW TRANSIT PLANNING OTHER APPLICATIONS

  7. Supplementing Traditional Methods » Validate Existing Conditions » Visualize Real-Time – Operations – Congestion » Other? – Evacuation Planning Utilizing BIG DATA in the Transportation Planning Process 7 VEHICULAR PLANNING Q&A INTRODUCTION BIG DATA OVERVIEW TRANSIT PLANNING OTHER APPLICATIONS

  8. Evolving Methods Analysis Yesterday Today License Plate Recognition Vehicular • Origin and Destination Roadside, Paper and/or Navigation Systems Online Surveys Smart Phone and • Tablet Apps Floating Car Studies Travel Time and Speeds Radar Studies O&D 15–25% of adults 1 • Up to 1% 1-3% vehicles 2 • Capture Rates (if we were lucky) 10-12% trucks • Congestion 100% • 1 Location-Based Services (LBS) 2 Global Positioning System (GPS) Utilizing BIG DATA in the Transportation Planning Process 8 VEHICULAR PLANNING Q&A INTRODUCTION BIG DATA OVERVIEW TRANSIT PLANNING OTHER APPLICATIONS

  9. Sample List of Sources / Vendors Performance Data Sources INRIX* TomTom HERE* BIG DATA SOURCES ATRI AirSage StreetLight *National Performance Research Data Set (NPMRDS) Utilizing BIG DATA in the Transportation Planning Process 9 VEHICULAR PLANNING Q&A INTRODUCTION BIG DATA OVERVIEW TRANSIT PLANNING OTHER APPLICATIONS

  10. Sample List of Sources / Vendors O&D Data Sources INRIX* TomTom HERE* BIG DATA SOURCES ATRI AirSage StreetLight *National Performance Research Data Set (NPMRDS) Utilizing BIG DATA in the Transportation Planning Process 10 VEHICULAR PLANNING Q&A INTRODUCTION BIG DATA OVERVIEW TRANSIT PLANNING OTHER APPLICATIONS

  11. Utilizing O&D Data Utilizing BIG DATA in the Transportation Planning Process 11 11 Q&A INTRODUCTION BIG DATA OVERVIEW TRANSIT PLANNING VEHICULAR PLANNING OTHER APPLICATIONS

  12. Technology Sources Utilizing BIG DATA in the Transportation Planning Process 12 VEHICULAR PLANNING Q&A INTRODUCTION BIG DATA OVERVIEW TRANSIT PLANNING OTHER APPLICATIONS

  13. Data Types Locational US Census • Contextual Local Parcel-level • Road Network • Utilizing BIG DATA in the Transportation Planning Process 13 VEHICULAR PLANNING Q&A INTRODUCTION BIG DATA OVERVIEW TRANSIT PLANNING OTHER APPLICATIONS

  14. Analysis Type 1: O&D Matrix Development A B C D E A 0 3 0 51 0 » Between Locations B 5 0 86 0 0 – Volumes C 0 84 0 0 12 – Travel Times D 59 0 0 0 25 – Personal vs. Commercial trips E 0 0 10 27 0 Utilizing BIG DATA in the Transportation Planning Process VEHICULAR PLANNING Q&A INTRODUCTION BIG DATA OVERVIEW TRANSIT PLANNING OTHER APPLICATIONS

  15. Analysis Type 2: O&D with Destination “Pass-Through” » Volumes » Travel Times » Example – Assess trips from zone 1 to zone 12 passing through Gate A Utilizing BIG DATA in the Transportation Planning Process 15 VEHICULAR PLANNING Q&A INTRODUCTION BIG DATA OVERVIEW TRANSIT PLANNING OTHER APPLICATIONS

  16. Analysis Type 3: O&D with Zonal Analysis » Volumes or » Travel Times 1) Originate in 2) Destined for, or 3) Pass through » Example – Assess trips associated with Zone 3 Utilizing BIG DATA in the Transportation Planning Process 16 VEHICULAR PLANNING Q&A INTRODUCTION BIG DATA OVERVIEW TRANSIT PLANNING OTHER APPLICATIONS

  17. Example Step 1a Develop Gates » Gates – Similar to Laying “Traffic Tubes” – Generally Correspond to Roadway – Accuracy: 5 m (16 ft) – Bi-directional data available Utilizing BIG DATA in the Transportation Planning Process 17 VEHICULAR PLANNING Q&A INTRODUCTION BIG DATA OVERVIEW TRANSIT PLANNING OTHER APPLICATIONS

  18. Example Step 1b Developing Zones » Zone Development – Zones Depend Upon Specific 1 Analysis • Small such as a parcel • Large: County, City, Census Block Group, Block, etc… 2 – Data Accuracy 5m (16 ft) 3 Utilizing BIG DATA in the Transportation Planning Process 18 VEHICULAR PLANNING Q&A INTRODUCTION BIG DATA OVERVIEW TRANSIT PLANNING OTHER APPLICATIONS

  19. Example Steps 2 & 3 Analysis and Results » Run Analyses » Download Data Analyze Data – .CSV files » Develop O&D Matrices – Excel – Pivot Tables » Present Results – Graphically – Tabular Format Utilizing BIG DATA in the Transportation Planning Process 19 VEHICULAR PLANNING Q&A INTRODUCTION BIG DATA OVERVIEW TRANSIT PLANNING OTHER APPLICATIONS

  20. BIG DATA for Vehicular Planning Utilizing BIG DATA in the Transportation Planning Process 20 20 Q&A INTRODUCTION BIG DATA OVERVIEW TRANSIT PLANNING VEHICULAR PLANNING OTHER APPLICATIONS

  21. Analysis Criteria Options » Vehicular Trip Attributes – Trip duration – Trip length – Trip speed – Trip circuity » Truck and Freight Classifications – Heavy Duty (>26,000 lbs) vs. – Medium Duty (14,000 – 26,000 lbs) » Vendor Results from presented as Indices – Separate for Auto / truck trips » Compare Against AADTs / Daily Volumes Utilizing BIG DATA in the Transportation Planning Process 21 VEHICULAR PLANNING Q&A INTRODUCTION BIG DATA OVERVIEW TRANSIT PLANNING OTHER APPLICATIONS

  22. PCIDs Case Study » Major Atlanta Activity/Employment Center » Self-Taxing Business District » Three (3) MARTA Heavy Rail Stations Utilizing BIG DATA in the Transportation Planning Process 22 VEHICULAR PLANNING Q&A INTRODUCTION BIG DATA OVERVIEW TRANSIT PLANNING OTHER APPLICATIONS

  23. Study Purpose O&D Analysis for CIDs » Analyze Existing Trip O&Ds for AM and PM Peak Periods using StreetLight Data » Better Understand Travel Patterns » Several Ongoing Major GDOT Investment Projects Utilizing BIG DATA in the Transportation Planning Process 23 VEHICULAR PLANNING Q&A INTRODUCTION BIG DATA OVERVIEW TRANSIT PLANNING OTHER APPLICATIONS

  24. O&D Data Technical Specifics » Data Coverage: – January 2017 – December 2017 » Data Type: – GPS Navigation Data » Periods Analyzed – Peak AM (6am-10am) – Peak PM (3pm-7pm) » Focus Areas – Personal Vehicle Travel – Average Weekday – AM Peak Inbound Zone I – Concourse (King – PM Peak Outbound and Queen Buildings); » Utilized GDOT Traffic Counts to Estimate includes Westin Hotel and Trips Remaining Office Campus Utilizing BIG DATA in the Transportation Planning Process 24 VEHICULAR PLANNING Q&A INTRODUCTION BIG DATA OVERVIEW TRANSIT PLANNING OTHER APPLICATIONS

  25. Zone Development ID Name A Glenlake B North C Perimeter Place D East E Perimeter Mall F Central G Barfield H North Glenridge I Concourse J South Dunwoody K Lake Hearn L St Joseph’s Hospital M Northside Hospital N Children's Hospital O South Glenridge P West Glenridge Utilizing BIG DATA in the Transportation Planning Process 25 VEHICULAR PLANNING Q&A INTRODUCTION BIG DATA OVERVIEW TRANSIT PLANNING OTHER APPLICATIONS

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