WEST ISLAND SCHOOL Collectjon Presentatjon MAY 2017 WEST ISLAND SCHOOL COLLECTION Presentation MAY 2017
CONTENT 4 Soccer 5 Basketball 6 Netball 7 Hockey 8 Athlet cs 9 Rugby 10 Volleyball 11 Sports Jacket 1
PLAYERLAYER HISTORY Some companies start off with a noble vision and a grand idea. PlayerLayer did not. It started with four guys who loved sport and were fascinated by the arrival of a new product in sport called baselayer. We started a company, which made customised baselayers for people in pro teams in the sports we loved and we played ourselves. The pros and their coaches demanded the best and so a culture of great product became the first principle of the new company. Even the name, PlayerLayer, was chosen because it talked about the product. A few short years later that small idea has taken a life of its own and has indeed developed into something much bigger than we ever expected. To satjsfy the pros, our performance layers had to be the best. However, the pros and their coaches not only loved the quality. They loved the idea that their kit could be personalised and they loved the idea that they could help to design and develop the kit for themselves by talking to our designers. They felt that the kit belonged to them and they belonged to the process of developing the kit. They soon asked for more and different types of kit. We now make all kinds of customised sports clothing and we contjnue the same design philosophy. Today we have a world-class product development team in our UK design studio, but we contjnue to ask our players and coaches to help us to design the kit. Our product team spends much of their tjme taking input and ideas from the people who know our kit and use it every day. PlayerLayer kit belongs as much to them as it does to us. We started in the UK, so most of our early developments were based around Britjsh sports, but we have now been asked to design products for athletes in other parts of the world and in new areas. Now, PlayerLayer is an established Britjsh sports brand, becoming more and more prominent in the European market. Britjsh Sports Kit. My Kit, My Team - Belong 2
DESIGN PHILOSOPHY The “off the bus moment”. The moment the away team arrives at a rival ahead of an important fixture, when a wave of confident athletes step off the bus in eye-catching, iconic sports kit, you know you are in for a long day. Sports kit plays a vital role in the branding of any school, University or club. It showcases colour, style and personality. Very ofuen teamwear in the UK is defined by busy panelled products which are ofuen over-designed and needlessly over engineered. We at PlayerLayer like to distance ourselves from these types of products with our design philosophy that is based on classic, tjmeless and understated style that strips design back to its roots. Optjng for this type of classic design requires a high level of confidence and status and requires total buy in from the school, university or club. This is why internatjonal and elite sport apparel is dominated by such a philosophy. Roderick Bradley, Creatjve Director at PlayerLayer, gives some insight into the company philosophy when consolidatjng designs: “PlayerLayer aim to create an iconic, yet classic look. Continuity of kit is vital to all of our customers. We do this by creating classic, timeless designs that can last a century. We also create iconic, bespoke playing kit. Our creative team research the history of organisations, drawing influence from architecture, logos and heritage to create a bespoke look. This in turn helps to develop an emotional connection between the athlete, the kit they wear and the organisation they represent.” 3
SOCCER B R I T L AY E R F O O T B A L L S H I R T H O M E B R I T L AY E R F O O T B A L L S H I R T AWAY 1 6 8 2 - 7 8 0 1 6 8 2 - 7 8 0 B L I T Z F I E L D S H O R T S P R O S O C K S 8 5 1 - 6 7 3 K H W S 0 0 5 4
BASKETBALL S L A M Y L AY E R S I N G L E T H O M E S L A M Y L AY E R S I N G L E T AWAY L - 7 2 7 6 - 0 0 9 L - 7 2 7 6 - 0 0 9 S L A M L AY E R S H O R T S L - 7 2 7 7 - 0 0 9 5
HOCKEY M E N P L P E R F O R M A N C E T E E W O M E N P L P E R F O R M A N C E T E E 6 7 8 - 7 6 0 L - 7 1 3 0 - 0 0 9 B L I T Z F I E L D S H O R T S P L S K O R T P R O S O C K S 8 5 1 - 6 7 3 8 2 0 - 2 0 1 K H W S 0 0 5 7
VOLLEYBALL M E N P L P E R F O R M A N C E T E E W O M E N V O L L E Y B A L L T E E 6 7 8 - 7 6 0 L - 7 1 3 0 - 0 0 9 B L I T Z F I E L D S H O R T S W O M E N B L I T Z F I E L D S H O R T S 8 5 1 - 6 7 3 8 4 4 - 6 7 3 11
SPORTS JACKET WEST ISLAND WEST ISLAND HONG KONG HONG KONG SPORTS SPORTS M I D L AY E R Q U A R T E R Z I P 1 M I D L AY E R F U L L Z I P 1 4 2 6 - 7 0 0 5 2 5 - 7 0 0 12
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