Behind a City’s First Annual Report: City of Borger
• First document of its kind for the area City of Borger • Created in conjunction with strategic City 2018 Popular organizational changes and brand-new communication efforts Annual Report • Comprehensive, but accessible: 31 pages • Designed to tell a story; visually immersive • Available in both print and electronic formats • Created start to finish ‘in-house’ • Adobe Indesign • Xerox printer
Why? City leaders envisioned Public Improve City’s newly an increase in education Public adopted transparency improving increase = Perception: public perception and Strategic Citizen synergizes Vision Plan facilitating community complaint with City involvement. decrease goals
Strategic Vision Plan Communications adopted; Manager hired as part pillars of Administration incorporate team ; designing list “develop of accomplishments Annual City into Annual Report Timeline Report.” begins . “Use our position as the Spring. Fall . 2018 Nov.2018 Spring. 2019 2018 Panhandle’s industrial leader to become the desired destination of 2018 City of City Managers the Panhandle.” Borger Annual reach out to Report department - City of Borger’s Vision Statement completed and directors and released start creating following official Word document acceptance by list of City Council . accomplishments.
Challenges 2 3 1 ”Don’t limit your Learning Limited Timing challenges. Challenge Curve Staff your limits.”
The City of Borger has a population totaling little more than 13k and is part of the Texas Panhandle. Borger is also home Community to multiple international industrial Reaction corporation’s plants. “Oh…cool, I didn’t know that.” Positive City High Panhandle Positive, but area news Council limited, coverage; low acceptance engagement. Town Hall and praise meeting attendance
Lessons ”Mistakes are the Content first; Perfectionism You can do portals of discovery” can be an enemy design later anything, but -James Joyce of progress not everything
borgertx.gov Departments > Administration > Public Communications Division 8
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