WE AT HE RIZAT ION DAY 2018 Kic koff We binar | Se pte mbe r 13, 2018
Presenters Eric Behna Program Policy and Communications Manager, NAS CS P Natalie Kramer Program & Policy Associate, Community Action Partnership (CAP) David Bradley CEO, National Community Action Foundation (NCAF)
Why is Weatherization Day Important? Goals of Weatherization Day Highlight the WAP and demonstrate impact Increase awareness of WAP for key audiences: Leaders/ decision makers at federal, state, & local levels Partners such as utility companies, community based organizations, etc. Potential families in need of weatherization services This year is even more critical. Build on funding gains. October 30 th is an anchor date S uccessful activities before & after
S ite Visits S ome states/ agencies arrange for their governor or member of Congress to tour a Weatherization j ob site. House Energy & Water Appropriations Ranking Member Marcy Kaptur (D-OH) WS OS Communit y Act ion Commission, 2017
Fairs/ Expos S ome states/ agencies have celebratory events open to the public with booths, speakers, etc. to encourage members of the community to sign up for weatherization and to showcase the WAP to leaders and policymakers.
Proclamations Many state and local governments have issued official proclamations commemorating Weatherization Day!
Traditional Media/ Local News Kentucky Michigan Colorado Wisconsin
Weatherization Day Planning Toolkit WAP Story Telling Manual Weatherization Site Demonstration Toolkit
Access the 2018 toolkit HERE! Will S hare S creen and quickly walk through it.
Log your Activities! Is your S tate or Agency doing something for Weatherization Day? The national partners want to know about it! Whether it’s an event, a press release, a proclamation, or something else put the information in this Google Document so that the national partners can share and highlight all of the great work you are doing.
S tay Connected! Eric Behna, ebehna@nascsp.org , www.nascsp.org Program Policy and Communications Manager, NAS CS P @NASCSP
Resources and Reminders: Weatherization Day 2018 Natalie Kramer National Community Action Partnership Weatherization Leveraged Partnerships Project nkramer@communityactionpartnership.com
Weatherization Leveraged Partnerships Project Funded by the Department of Energy to offer training and assistance to WAP organizations in designing private partnerships and programs that leverage the WAP.
REMINDER: ENGAGE PARTNERS Community Nutrition social health service partners agencies Housing Environmental agencies groups Highlight Your Agencies that Utility Weatherization administer partners LIHEAP Program https://communityactionpartnership.com/energy-partnerships/
COLLABORATE WITH COMMUNITY GROUPS Community partners recognize the Value of WAP Help advertise events and availability of the program Help highlight how services are coordinated Environmental and housing groups have shared interest – Be proactive in sharing your plans and messaging with these groups and the best way for them to participate https://communityactionpartnership.com/energy-partnerships/
COLLABORATE WITH UTILITIES • Capitalize on resources and capacity of utility partners – Utilize communications team to advertise events, coordinated programs, and issue joint press release – Share energy education materials at events – Ask for donations of energy efficiency props for your event (light bulbs, refrigerator magnets with energy tips, etc.) https://communityactionpartnership.com/energy-partnerships/
RESOURCES: DATA FOR STORIES https://communityactionpartnership.com/energy-partnerships/
INCLUDE OUTPUTS, OUTCOMES, & NEED • Share the impact of your agency’s program, WAP across the state, and the country – Jobs created; homes weatherized; decreases in bills, energy savings • Who is served, the types of homes, and the continued need for the program https://communityactionpartnership.com/energy-partnerships/
REMINDER: ACTIVE PHOTOS • Show work in progress/activity occurring • Have staff shown with program participant • Show installed measures with participant https://communityactionpartnership.com/energy-partnerships/
EMPHASIZE CONNECTIONS • Between the technology/tools and the change in energy use and well being of participants • Between the participants and agency staff • Between the community partners and the success of the program • Between the program and the community investment/revitalization https://communityactionpartnership.com/energy-partnerships/
KEEP US UPDATED On your successful events, press coverage, and partnerships! @CAPartnership Community Action Partnership National Office Nkramer@communityactionpartnership.com This presentation was created by the National Association of Community Action Agencies – Community Action Partnership, in the performance of the U.S. Department of Energy, Energy Efficiency and Renewable Energy Grant Number, EE0008051. Any opinion, findings, and conclusions, or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the U.S. Department of Energy, Energy Efficiency and Renewable Energy.
Maximization: How best to work and interact with your member of Congress David Bradley CEO, National Community Action Foundation Davidbradley@ ncaf.org
Emphasize the Importance of WAP 1. Saying “ Thank you” 2. Site Visits
Target House Members House Subcommittee on Energy & Water Chairman: Mike S impson (R-ID-2) Ranking Member: Marcy Kaptur (D-OH-9) • Pete Aguilar (D-CA-31) • Ken Calvert (R-CA-42) • José S errano (D-NY-15) • Chuck Fleischmann (R-TN-3) • Pete Visclosky (D-IN-1) • Jeff Fortenberry (R-NE-1) • Debbie Wasserman S chultz (D- • Kay Granger (R-TX-12) FL-23) • Jaime Herrera Beutler (R-WA-3) • David Joyce (R-OH-14) • Dan Newhouse (R-WA-4)
Target Senators Senate Subcommittee on Energy & Water Development Chairman: Lamar Alexander (R-TN) Ranking Member: Dianne Feinstein (D-CA) • Chris Coons (D-DE) • S usan Collins (R-ME) • Richard Durbin (D-IL) • Lindsey Graham (R-S C) • Jeff Merkley (D-OR) • John Hoeven (R-ND) • Patty Murray (D-WA) • John Kennedy (R-LA) • Jeanne S haheen (D-NH) • James Lankford (R-OK) • Jon Tester (D-MT) • Mitch McConnell (R-KE) • Tom Udall (D-NM) • Lisa Murkowski (R-AK) • Richard S helby (R-AL)
Why is saying “thank you” important? • FY2019 WAP funding increased to $257 million • Local weatherizers should make sure to state the importance of this money in the district!
Why is saying “thank you” important? 1. It’ s rare. 2. They deserve it! 3. It can make a member feel like a leader of a program, like we are his or her constituency. 4. It maintains a relationship.
Why are site visits important? 1. It gives first-hand experience with the program. 2. Creates an opportunity for a member to understand why his or her support matters. In other words, it increases the member’ s exposure to the program, and creates an emotional connection between the homeowner and member and the workforce and the member.
Pro-Tips for a Successful Site Visit Part I • Contact NCAF – Frances Yator, (202) 842-2092 • Aid in visit setup and prep • Select a leader • Manager of all aspects of site visit • Select a site • Show them the action
Pro-Tips for a Successful Site Visit Part II – Preparing Messaging • What’ s your pitch? • Overview of houses worked on (logistic data) • Stories of impact (emotional connection) • Determine obj ectives for your member • What should your member leave understanding? • How can your member help in Washington? • Choose and prepare those who will talk with your member • Homeowners • Workers • Community stakeholders
Pro-Tips for a Successful Site Visit Part III • Managing Press • Engagement and local recognition is important • Let their office take the lead in inviting press, but offer to help by drafting a press release • Let them look over anything before you send it out to your press list • Follow-up • Member who visited • NCAF – how did it go? *Check out the toolkit’s section “Tips for Engaging Policy Makers!”
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