VIDEO MARKETING PART 2 SHOOTING YOUR FIRST VIDEO STORY AD @mykeme - PowerPoint PPT Presentation

VIDEO MARKETING PART 2 SHOOTING YOUR FIRST VIDEO STORY AD @mykeme t z ger

1. CHARACTER 2. DESIRE 3. CONFLICT EVERY “STORY” HAS 3 PARTS @mykeme t z ger

Write Out Your Basic Plot • Who is your character? (Most likely yourself) • What is/was your conflict that has been the obstacle in the way of achieving your desire? • What is your desire? (To become a true entrepreneur? To travel the world?) What desire do you want to sell to others? @mykeme t z ger

Build Rapport Using Your Character • Make the character a victim of some outside force, so that we want to root for them. • Put the character in jeopardy so that we worry about them. • Make the character likable , so that we want to be with them. • Make the character funny , so we connect with them. • Make the character powerful , so we want to be like them. @mykeme t z ger

Build Rapport Using Your Character • Make the character a victim of some outside force, so that we want to root for them. • Put the character in jeopardy so that we worry about them. • Make the character likable , so that we want to be with them. • Make the character funny , so we connect with them. • Make the character powerful , so we want to be like them. @mykeme t z ger

Building Your Audience’s Desire • Take them away from pain, and toward • HERE are my old beliefs (just like the audience.) • Now here are my new beliefs, once I found out there was another way… @mykeme t z ger

Introducing The Conflict • The New Opportunity - what event caused you to start your new journey? • Change of Plans - I stopped doing Y to pursue Z. • Point of No Return - When or how did this become a “Do or Die” situation? • Major Setback - Something happens to reveal that almost all hope has been lost. • The Climax / Close - The setback is overcome, and the character’s journey is complete. Their new life is revealed because of the new opportunity. @mykeme t z ger

REMEMBER: This story leads into your “bridge video” that you have created. Make sure you connect the dots so that your story and your “epiphany” make sense! @mykeme t z ger