HOW TO LEVERAGE VIDEO MARKETING TO IMPRESS YOUR BUYERS INTRO - PowerPoint PPT Presentation

WEBINAR / / HOW TO LEVERAGE VIDEO MARKETING TO IMPRESS YOUR BUYERS

INTRO VIDEO CONTENT CONTINUES TO DOMINATE ONLINE HERE’S WHAT YOU’LL LEARN PART ONE PART TWO PART THREE PART FOUR “Video: It’s like You’re “Appear More with it by “What is Video “Impress Your Buyers by Reading the Client’s Mind.” Using Video.” Marketing?” Ranking Higher in SEO.”

WHAT IS VIDEO MARKETING?

PART ONE BEFORE YOU CAN USE THE VIDEO MARKETING TO AMPLIFY YOUR BUSINESS: Video marketing involves using video content as a means of showing your ● services, products or brand Always offer content that has value for your target personas ● Add videos to your social media channels to increase engagement ●

IMPRESS YOUR BUYERS BY RANKING HIGHER IN SEO

PART TWO SEO HAS LONG BEEN A STAPLE OF ANY INTERNET-BASED COMMERCE Impress your buyers by leveraging video ● to improve your SEO The average Internet user sees 32.2 ● videos per month Posting fresh content helps boost SEO ● Video offers a far greater ROI regarding ● the impact on your SEO efforts

WHY? VIDEO IS DIGESTIBLE Watching a video is a shorter time commitment than a blog or eBook ● Videos are more likely to be shared ● Capable of creating it’s own marketing momentum ● Huge SEO boost when posted on social channels ●

“ THESE UNIQUE TRAITS IN COMBINATION MAKE MARKETING VIDEOS EXCELLENT SEO TOOLS THAT ARE SURE TO BRING YOUR WEBSITE SOME MUCH-NEEDED BUZZ.

VIDEO: IT’S LIKE YOU’RE READING THE CLIENT’S MIND

PART THREE Video is the preferred ● medium of content 59% of executives would ● rather watch a video than read text 90% of users say that seeing ● a video about a product is helpful in the decision-making process 100 million hours of video ● are watched every day on Facebook

“ IMPRESS YOUR AUDIENCE BY POSTING VIDEO AND SHARING IT WHERE THEY ARE ONLINE.

APPEAR MORE CURRENT BY USING VIDEO

PART FOUR VIDEO ISN’T A By 2019 video will comprise ● four-fifths of world-wide-web PASSING FAD. traffic Video content will show that you’re ● “with it” to your prospective clients

“ IF YOU’RE NOT USING VIDEO TO HELP MARKET YOUR SERVICES AND SOLUTIONS THAT’S A RED FLAG TO CONSUMERS, ESPECIALLY IF YOU’RE A TECH COMPANY.

CONCLUSION: YOU CAN LEVERAGE VIDEO ALMOST ANYWHERE Emails ● Landing Pages ● eBooks ● Blogs ● Product pages ● Events ● Customer Testimonials ● and more! ●

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