Using social media to raise your profi file Dr Caroline Heaney - PowerPoint PPT Presentation

Aug 17, 2023 •220 likes •354 views

Using social media to raise your profi file Dr Caroline Heaney & Dr Helen Owton Sport & Fitness Session overview Why do we use social media? What do we do? Does it work? Personal experiences Using Twitter, including

Using social media to raise your profi file Dr Caroline Heaney & Dr Helen Owton Sport & Fitness
Session overview • Why do we use social media? • What do we do? • Does it work? • Personal experiences • Using Twitter, including ‘Top Tips’
Why? I didn’t know they did sport and fitness at the OU!
What do we do? Twitter Blog The Conversation
Does it work? TWITTER: • @OU_Sport account active since October 2012 • 620 followers – students, ALs, OU accounts, others • Further reach with re-tweets from non-followers • Mainly used to share interesting articles, engage with students and direct traffic to the blog
Does it work? BLOG: • Started in February 2014 • 85 posts to date (mean = 5 posts/month) • Articles posted on the blog are also posted in other locations e.g. OpenLearn, The Conversation STATS (since May 2015): • Mean of 1,173 page views per month (range 707-1,819) • High percentage of new visitors (mean = 85%) • Worldwide audience (predominantly UK)
Does it work? THE CONVERSATION: • 21 articles published by the team to date • Wide reach – UK and worldwide • At 17 th September 2015 articles written by the team had received 63,354 views • mean 3,017 hits per article (20 articles) • range 640-17,239 • Sample article stats • The astonishing comebacks at the Athletics World Championships – HO • Views = 17,329 • Tweets = 43
Personal Experiences • Academic writing and blogging • Writing for The Sport & Fitness Blog • Writing for The Conversation • The Huffington Post • Twitter • Facebook (limited) • You Tube Research Video
Using Twitter
Blocking • Occasionally, there are times when you might get an unwanted response • Response: “It’s just banter, get over it” BLOCK • Reporting comments on The Conversation
Twitter blocking
Twitter Top Tips #TTT • Get over feeling conscious: 1 billion registered users, 100 million daily active twitter users • B log • RT your blog at relevant times (e.g. topical) • R emember to tweet (regularly) • Repeat tweets (different times/days/tags) • Fast paced so figure out when are good times to tweet (e.g. early evenings) • E ngage with other users: • Follow, RT & Favourite others (and they might follow you back) • Ask others to RT: ‘ Pls RT’ • Tag others in your post to RT your tweet e.g. @OU_Sport • A ttractiveness • Be creative/interesting • Tweet with a photo • Write same tweet differently • H ashtag • #FF Users created this as shorthand for "Follow Friday," a weekly tradition where users recommend people that others should follow on Twitter. • Start a new hashtag: #LoveOU • On FB too many hashtags lowers engagement (use 1 or 2 only) • T hank people! • E mail signature • Add your twitter / blog / research links to your email signature B-R-E-A-T-H-E LIFE INTO YOUR TWITTER ACCOUNT!
Any questions? LINKS: Sport & Fitness Team Blog http://www.open.ac.uk/blogs/OU- Sport/ Sport & Fitness Team – Twitter (@OU_Sport) https://twitter.com/OU_Sport The Conversation https://theconversation.com/uk

Recommend

Getting Social What is social media? Why does social media matter? What social media

pwcom .co.uk CIOB Hertfordshire March 2012 Who am I? Getting Social What is social media? Why does social media matter? What social media tools can we apply in construction? How do we start? Paul Wilkinson

396 views • 18 slides

Social Media Tools Used by the Shriver Center John Bouman, President Social Media Use March

Social Media Tools Used by the Shriver Center John Bouman, President Social Media Use March 2011 survey of legal aid advocates Social Media Objectives Raise the profile of the Shriver Center Position our staff as experts

228 views • 8 slides

Presentation 1 What is social media? Get Media Smart social media 2 What is social media?

Presentation 1 What is social media? Get Media Smart social media 2 What is social media? Get Media Smart social media 3 What is social media? You will be working in groups of four with a large piece of paper and marker pens. In

168 views • 14 slides

Social networking platforms Social media refers to the means of interactions among people in which

4/30/2013 * a)I dont really know what Social Media means b) None (but I know what Social Media means) # c) 1 Social Media Network d) 2 Social Media Networks @Seth Bokser, MD, MPH Associate Clinical Professor, UCSF Medical School e) 3 or

578 views • 8 slides

Social Media for Mason AGENDA What is Social Media Social Media Strategy Content

Social Media for Mason AGENDA What is Social Media Social Media Strategy Content Return on Investment (ROI) Forthcoming Policy Resources and Tools What is Social Media? What is social media? Thanks, Kathy. I could have

1.12k views • 35 slides

Social Media 201: Using Social Media to Advocate for Advocacy Day and Beyond Social Media 101

Social Media 201: Using Social Media to Advocate for Advocacy Day and Beyond Social Media 101 Hangout from 2013 Google YouTube FiresteelWA to find it! Tweet us your questions! @FiresteelWA @WLIHA @Username Can be only 15 characters long!

448 views • 30 slides

Social Media donts What is social media Social media is nothing new Just an extension

Steven Anderson Digital Manager MAS 15:00 - 15:30 Social Media Do's and Don'ts Dos and Social Media donts What is social media Social media is nothing new Just an extension of something we all have a social network Its

452 views • 18 slides

Social Media Seminar for Development Educators Part 1: Social Media Basics How are these

Social Media Seminar for Development Educators Part 1: Social Media Basics How are these websites being used for social change? http://www.slideshare.net/mzkagan/what-the-fk-social-media On Road Media Is an award-winning social enterprise

1.07k views • 75 slides

Overview Introduction to myself Introduction to social media Social media and LIS

Methods of Social Media Research: Data Collection & Use in Social Media Florida State University College of Communication and Information Sanghee Oh shoh@cci.fsu.edu Overview Introduction to myself Introduction to social media

668 views • 47 slides

Social Media and NFP organisatons Emma Bennett Why are you using social media? Today

Social Media and NFP organisatons Emma Bennett Why are you using social media? Today Identifying the reason for using social media Planning Opportunities and risks for NFPs Ways to incorporate social media into your

512 views • 39 slides

Social Media Policy Example At the School, we understand that social media can be a fun and

Social Media Policy Example At the School, we understand that social media can be a fun and rewarding way to share your life and opinions with family, friends, and other staff members. However, the use of social media also presents certain risks

305 views • 3 slides

Presentation 2 Why is there advertising on social media? Get Media Smart social media 2

Presentation 2 Why is there advertising on social media? Get Media Smart social media 2 Why is there advertising on social media? Display advertising: the banners and pre-roll videos that play before you access content on sites like

713 views • 26 slides

Social Media Whats it all about? Social media is about the conversation, which only works if you

Social Media Whats it all about? Social media is about the conversation, which only works if you participate. Why should I bother? Social media allows you to: promote your research and increase its visibility communicate directly and quickly

439 views • 13 slides

SOCIAL MEDIA T H E G O O D, T H E B A D A N D T H E B I Z A R R E TODAY. What is

SOCIAL MEDIA T H E G O O D, T H E B A D A N D T H E B I Z A R R E TODAY. What is Social Media The Good The Bad The Bizarre Why Social Media is important? My top tips for Social Media Questions WHAT IS SOCIAL

187 views • 17 slides

Social Media What is Social Media? forms of electronic communication (such as Web sites) through

EDUCATE HONOR CHALLENGE Social Media What is Social Media? forms of electronic communication (such as Web sites) through which people create online communities to share information, ideas, personal messages, etc. Social Media Platforms

410 views • 14 slides

1. Social Media Outline 1.1. What is Social Media? 1.2. Opinion Retrieval 1.3. Feed

1. Social Media Outline 1.1. What is Social Media? 1.2. Opinion Retrieval 1.3. Feed Distillation 1.4. Top-Story Identification Advanced Topics in Information Retrieval / Social Media 2 1.1. What is Social Media? Content creation is

722 views • 36 slides

Social Media -- Understanding it and Making it Work Preliminary Guidance on Social Media

Social Media -- Understanding it and Making it Work Preliminary Guidance on Social Media Regional Repositories Workshop October 20, 2011 What is social media? Social media is a subset of Web 2.0, which very broadly refers to any use of

285 views • 11 slides

Digital Media Addiction Smart Phones, Social Media and Suicide Fact: Social Media is a

Digital Media Addiction Smart Phones, Social Media and Suicide Fact: Social Media is a normal part of our society and functioning today. The Isolation of Generations While Social Media has been around for years, it was the introduction of

324 views • 3 slides

Social media and safeguarding Ensuring social media is used appropriately and positively Iain

Social media and safeguarding Ensuring social media is used appropriately and positively Iain Luxford Media & Marketing Manager, ESCC 15 January, 2019 What we will cover: Social media in East Sussex Why we should use it

472 views • 19 slides

Operationalizing Social Media - How SAP Replicated its Successful Social Media Processes Across

Operationalizing Social Media - How SAP Replicated its Successful Social Media Processes Across the Globe Todd Wilms Sr. Director, Social Media Audience Marketing, SAP What are the most frustrating challenges to social media marketing

141 views • 12 slides

Social Media Week BEIRUT Social Media versus Traditional Media; The contradictory results of the

Social Media Week BEIRUT Social Media versus Traditional Media; The contradictory results of the Online presence of traditional news media. What Implications on democracy? Crowd sourcing, Social Collaboration, citizen journalism and the

526 views • 13 slides

Social Media Strategies Everything you need to know about the most popular social media platforms

Social Media Strategies Everything you need to know about the most popular social media platforms and how to leverage them for stronger engagement with your supporters The Benefits of Social Media By 2018, 33% of of the world will be on

210 views • 20 slides

Tom Mason Social Media Coordinator About me Social Media Coordinator in the Division of

Tom Mason Social Media Coordinator About me Social Media Coordinator in the Division of Communications and Marketing Previously head of Social Media at Manchester advertising agency Delineo @totmac @OfficialUoM What I do

902 views • 24 slides

What is Social Media? noun: social media ; plural noun: social medias websites and

What is Social Media? noun: social media ; plural noun: social medias websites and applications that enable users to create and share content or to participate in social networking. According to Google by the year 2025 all food

498 views • 21 slides