University – Industry Collaboration Philips perspective Poul de Haan Company Logo Senior IP Counsel 2 October 2014 Philips Intellectual Property & Standards
University Industry collaboration Philips perspective Poul de Haan Philips Intellectual Property & Standards October 2014
In summary • Philips perspective: University – Industry collaborations can be successful • Important aspects for success • Important IP aspects 1 October 2014 Philips Intellectual Property & Standards
120+ Years of Innovation History Philips has been improving people’s lives through meaningful innovation since 1891 1971 1918 1919 1926 1939 1963 1932 1976 1981 World's first Medical ‘ Ideezet ’ Pentode Rotary Compact Sodium NiMH Compact home VCR X-ray tube radio tube street lamps heads Cassette battery Disc 1992 2008 1996 2002 2003 2004 2006 Flat detector High resolution Lumiramic Blu-ray Multi-slice Ambilight 3D for cathlabs MR CT TV displays 2010 2010 2010 2011 2011 2011 2012 Lumea Fall LumiMotion Digital iCT Scan Airfloss Ingenia Detector Pathology 4 October 2014 Philips Intellectual Property & Standards
Leadership 1 positions in many markets across the globe Healthcare Global Global Global Global Regional Global Sleep Therapy Cardiovascular Patient Cardiac Ultrasound Cardiovascular Systems X-ray X-ray Monitoring Resuscitation Consumer Lifestyle Global Global Regional Global Regional Male Electric Rechargeable Toothbrushes Kitchen Appliances Electric Hair Care Garment Care Shaving Lighting Global Global Global Global Global Professional High Power LEDs Lamps LED Lamps Automotive Luminaires Lighting 1 Global or Regional #1 or #2 position in the market 5 October 2014 Philips Intellectual Property & Standards
IP portfolio 7 October 2014 Philips Intellectual Property & Standards
IP portfolio management Open Innovation Collaborative M&A IP scouting & In-house R&D Research transaction acquisition IP Needs Integrated Intellectual Asset Management 8 October 2014 Philips Intellectual Property & Standards
Partnering with other companies Senseo coffee machines & pads SaraLee – Douwe Egberts Licensing-in Fiber optic shape sensing & localization technology Hansen Medical & Luna Innovations 9 October 2014 Philips Intellectual Property & Standards
University collaborations • Many • Some • Few • Research on • Research on • Multiple joint specific topics multiple topics programs with • IP licensing/ in specific broad scope • Strong relation acquisition programs 10 October 2014 Philips Intellectual Property & Standards
FP7-NMP SONODRUGS • Image-Controlled Ultrasound-Induced Drug Delivery • highly interdisciplinary project combining – chemistry and technology, – diagnosis and therapy • expertise of – academic partners, – university hospitals, – small and medium-sized enterprises (SME) and – large industry • Results – Targeted anti-cancer drug delivery successfully tested – 8 patent applications – 13 PhD graduates – 44 journal papers, 100+ conference contributions 20 October 2014 Philips Intellectual Property & Standards
New Strategic Partnership with TU/e • Multi-year partnership allows Eindhoven University of Technology to offer over 70 additional PhD positions • Philips and TU/e take the lead in digital innovation for healthcare, lighting and data science: – Based on clear vision, strategy, roadmaps – From Bottom Up process towards Top Down programming – Involvement from both sides at all levels – Leverage ecosystem and public funding programs – Simplified contractual processes 21 October 2014 Philips Intellectual Property & Standards
Managing collaborative projects • Extensive experience in collaborations – Philips has been involved for many years in many open innovation projects FP7: participated in 140+ projects – Philips has a sustained high success rate on (EU) funded project proposals • Important factors contributing to success – Selecting the right opportunities – Selecting the right partners – Professional support in preparation, during execution, and in after care • Examples of successful follow-up activities with SMEs – Suppliers for new products – Co-development partners – Partners for developing new market • Some instruments work better than others 18 October 2014 Philips Intellectual Property & Standards
Philips’ perspective - observations Positions on IP management • Philips – SME: comparable • Philips – University: quite different Philips SME University Participation in Long experience Occasionally Frequently collaborative projects Frequently Less experienced Interest Focus on long term Focus on mid-term / Focus on freedom for business interest short-term business future research interests Decision taking Many stakeholders Quick, few stakeholders Many stakeholders • IP risks High awareness, e.g. Comparable to Philips No Risk (research • Infringment risks exemption) • • Financial risks in No budget to invest in building own own IP portfolio IP opportunities High awareness of long Focus on exclusivity vis-à- Afraid to miss-out on lifetime of IP and variety vis competitors potential future licensing of possibilities to use IP income 14 October 2014 Philips Intellectual Property & Standards
IP - Keep it simple • Simple, keeping in mind: – Long lifetime of IP – Common goal, but potentially diverging long term interests of Philips and its partner(s) – Desired composition future composition of Philips IP portfolio (IP Needs) – Potential future use of IP by Philips • Many scenarios are possible example for multi-party collaboration (e.g. FP7 / H2020): – Facilitate Collaboration during the project Exploitation by consortium partners thereafter – Ownership You own what you create – Use Allow your partners to build on your results 16 October 2014 Philips Intellectual Property & Standards
In summary • Philips perspective: University – Industry collaborations can be successful • Important aspects for success – Collaborations have a common goal but are temporary by nature – Select your partners based on what each can bring to a collaboration – Choose the right instruments • Important IP aspects – IP has a long lifetime, may survive collaborative projects by many years – Capturing value of IP, first of all means investing and taking (financial) risks – Keep IP arrangements simple 1 October 2014 Philips Intellectual Property & Standards
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