P-CAST Philips Narrowcasting Rogier Guns, rogier.guns@philips.com 1
Impressions of P-CAST Philips Narrowcasting P-CAST helps to touch employees and customers in an innovative and sustainable way, engage them better, and build brand visibility and company pride . 2
P-CAST makes curious….. So people can check other channels 3
P-CAST supports virtual teams Informing people cross boundaries and cross functions P-CAST has 350 display points Worldwide, On 50 locations, managed by 50 Chief editors sharing news together, allowing with one click to display news in Less then 10 minutes globally on all displays. 4
Overview of the content categories Playlists on different levels Broadcasting Broadcasting Narrowcasting Narrowcasting Cluster / Country / Campus Global Philips Site / building Cluster playlist Floor Playlist Global Local Playlist Country playlist Visitors Playlist playlist Campus playlist Optional Mandatory Optional Mandatory Players are subscribed to a playlists. • One player can have up to 5 playlists. • Once you update a playlists, all subscribed players are updated (pull mechanism). • Communications is always responsible for the playlist. • Global playlists need editorial boards for maintenance. • 5
Global playlists Informing people globally • Currently we have the following playlists: • Global playlists – Philips global (deployed to all players) – Healthcare sector global (deployed to all sector players) – Lighting sector global (deployed to all sector players) • Country playlists – US central playlist (Deployed to all US players) – CD central playlist (Deployed to all Canada players) • Campus playlist – Andover campus playlist (Deployed to all Andover campus players) – High Tech Campus Eindhoven playlist (Deployed to all Philips HTC players) If you want to start a sector/global/campus playlist you need to have an editorial board in place, and a frequent feed of news items. 6
Different content types? Templates, Social media, Feeds and Media Social media: Linkedin, Twitter, Connect Us, Facebook Templates News Feeds (e.g. Weather, Traffic, etc) Video’s, animations, PNN 7
The new templates 1) Solid background 2) Gradient background 3) Photo background Templates requirements: Philips wordmark • Time indicator • Progress indicator • Choices for background color and text color. • Space for Header/Sub header/Text block: • Sub header will be in predefined color • 8
Template 1: Solid background In this template the ratio for text and picture is set. User is able to select a (text) color combination. Ratio for text is also set. Background colors are solid. 9
Template 2: Gradient background User is able to choose from different gradient backgrounds. In this template there is more space for text. Only use red background for emergency (e.g. crisis situation, building evacuation). 10
Template 3: Photo background In this template user selects a picture. It’s up to the user to select a text color, but readability needs to be ensured and the picture needs to comply with the guidelines. 11
The template user interface 12
P-CAST for your campaign Getting the best out of P-CAST for your campaign Use video, templates, (news)feeds, social media, Animated campaigns can be • developed. Your campaign can be distributed globally and shared. Contact Rogier Guns for more info on distribution and how to do a campaign. P-CAST saves you time: • - Share content with your colleagues - Use ready made playlist (global/country/sector/campus) - Update multiple remote office in one go. Easy way to reach factory workers without computer. • - 13
P-CAST can help recruit or sell…. on social media, events, inside and outside Philips 14
Gemba board helps overviewing KPI’s. 15
Gemba board user interface 16
Photo feeder 17
Recap P-CAST A new and highly visible internal channel that fits with WPI • Reach employees and customers at different touch points • A cost efficient and centralized infrastructure, with the possibility to narrowcast • specific content to specific locations Conversation starter at the coffee machine – with relevant topics! • Attracts people to other channels for more info (Connect US, Intranet) • Outside In view, bring social media to the people. • Only “chief editors”, trained communications officers, can publish content. • More info: contact Rogier Guns • 18
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