+ TV Direct PCL. Opportunity Day Q2, 2014 TV Direct Public - PowerPoint PPT Presentation

+ TV Direct PCL. Opportunity Day Q2, 2014 TV Direct Public Company Limited

Agenda + • Corporate Information • Financial Highlights • Key events

+ Corporate Information TV Direct PCL Name TV Direct Public Company Limited Established 1999 Head Office 25 Watcharaphon Rd. Tarang. Bangkhen, Bangkok 10230 Thailand Tel. 662-666-0999 Fax 662-666-0488 Registered Capital 234,999,996 Baht (7,300,000 USD) Par Value 0.5 THB Number of Shares ~470,000,000 Shares / Warrant ~23,500,000 Shares Direct Marketing, Multi-Channel-Marketing, Marketing Services, Media Agency, and Type of Business Export and Import Products Employees ~ 1,650 people

+ Organization Structure Organization Structure TV Direct Public Company Limited ( 234.99M THB Paid up capital ) 51.00% 99.99% 65%.00 99.99% JML Direct TV Direct Indochina Co., TVD Shopping Co., TVD Broker (Thailand) Co., Ltd. Ltd. Ltd ( 4M Registered Capital ) ( 30M THB Registered Capital) ( 90M THB Paid up capital ) ( 445M Registered Capital ) 100% 96.88% 90.60% 100% TV Direct Lao Co., Direct Response TV Direct (Malaysia) TVDI Vietnam Co.,Ltd Television Co., Ltd Ltd Sdn. Bhd. ( Vietnam, 9.63 M THB Paid up ( Cambodia, 7.66M THB ( Malaysia, 20M THB Paid up ( Laos, 15 M THB Paid up capital ) Paid up capital ) capital .) capital )

Major Shareholders Structure + No. Name # of shares Holding 1 Ms. Issara Vitayathanakorn 42 , 071.315 8.95% 2 Mr. Songpol Shanmatkit 40, 301 , 0 41 8.57 % 3 USE Electronics Co., Ltd. 37,778,113 8.04 % 4 7.3 5% Mr. Chien-Kuo LAI 34,538,074 5 Mr. Phaiboon Maturanont 30 , 454 , 167 6.48% 6 Mr. Thanabul Maturanont 23,253,027 4.95 % 7 Mr. Leartpong Yongthanarat 19,696,117 4.19% 8 Mr. Prathompob Chungpanichkit 12 ,12 0 , 200 2.58% 9 Fuji Media Holding 11,421,000 2.43 % 10 Itochu Corporation 11,421,000 2.43 % Sub total for top 10 shareholder 2 63,054,054 55.97%

+ TVD Business

Multi Channel Marketing 5 Main Channels TV Marketing Direct Conventional Direct Sales Services Marketing Marketing

+ TV Marketing Direct Response Television Terrestrial TV Selling product/service on TV with immediate response, a form of entertainment and Analog presentation of products with testimonials from users, explaining the benefits of that product or service. Digital Meaningful Action Passion Satellite TV 2 marketing instruments: Direct Response Spot: 1 or 2 min Infomercial: 20 min TV program

+ Direct Marketing Mail Tele sale Digitize • Mail orders, consist of 3 types of • . Our call center is online • TV Direct continuously develops mails, the catalogs, syndications, everyday, 24 hours, with no day all digital media to connect and and direct mails. off to provide customers and serve customer needs. clients the ultimate tele- experience.

+ Conventional Retail Wholesale Caravan • TV Direct Showcase 78 stores • Consignment to top hyper marts • Caravan team to do warehouse nationwide and department stores sale event as well as reaching out to rural areas • Genie Bra Showcase • Eagle Eye Showcase

+ Direct Sale Single level direct sale through representatives under the name “Sarah Direct” customers customers customers customers customers customers

+ Services Advertisement Direct Response • Beauty TV • Health and Family Agency Fulfillment

+ Subsidiaries Business

+ JML Direct (Thailand) Co., Ltd. Screen to screen is a business model where media on screens create awareness and also reminds the customer about the product, hence, “screen to screen.” JML Thailand, a joint venture between JML and TV Direct

+ TV Direct Indochina TVDI Vietnam Co.,Ltd TV Direct Lao Co., Ltd TVDI Vietnam Co.,Ltd TVDI TV Direct Lao Co., Ltd co., Ltd Direct Response Television Co., Ltd TV Direct (Malaysia) Sdn. Bhd. Direct Response Television Co., Ltd Cambodia TV Direct (Malaysia) Sdn. Bhd. Myanmar: Wholesaler

+ TVD Shopping Co., Ltd. Selling products/services through a dedicated 24 hours shopping channel with a unique presentation style combining rich presentation, various product rotations and attractive promotions. Platform Channel No. PSI 5, 95 Big 4 5 IPM 51, 52 TVD Shop, a joint venture between MOMO, the number 1 home shopping company in Taiwan, GMMZ 5 and TV Direct, leader of Direct Marketing in Thailand

TVD Performance Q2, 2014 and + 2Q, 2014 FINANCE PART

Performance indicator Revenues From Sale & Service Gross Margin MTBH � MTBH � 1,400.00 1,256.24 1,322.38 2,500.00 2,237.08 2,203.23 1,129.07 1,200.00 1,902.63 2,000.00 1,000.00 835.76 757.68 1,428.92 800.00 675.53 1,283.10 1,500.00 1,113.79 600.00 372.43 2010 2011 2012 2013 2010 2011 2012 2013 329.45 1,000.00 2010 2011 2012 2013 400.00 643.97 546.94 200.00 500.00 0.00 2010 2011 2012 2013 Q2 2Q 0.00 2010 2011 2012 2013 Q2 2Q Gross Margin Ratio & Net Profit Ratio Net Profit 100% 5.00% MTBH � 90% 60.00 80% 4.00% 48.97 50.00 70% 60.02% 41.21 40.73 58.49% 59.34% 59.05% 56.16% 34.88 35.44 60% 3.00% 40.00 31.77 2.44% 50% 30.00 22.41 2.19% 40% 2.00% 2.48% 1.86% 1.87% 20.00 30% 20% 1.00% 6.19 10.00 10% 0.00 0% 0.00% 2010 2011 2012 2013 2010 2011 2012 2013 2Q/2014 2010 2011 2012 2013 Q2 2Q

SUSTAINABLE GROWTH Revenues From Sale & Service MTHB 2,500.00 CAGR 16.41% QOQ(Q2)  17.74% 2,237.08 2,203.23 YOY(2Q)  15.20% 1,902.63 2,000.00 2013 2014 1,428.92 1,500.00 1,283.10 1,113.79 1,000.00 643.97 546.94 500.00 0.00 2010 2011 2012 2013 Q2 2Q Q2,14 revenue from sales and services showed an increasing of THB 97 mil or 17.74% over Q2,13 2Q,14 revenue from sales and services showed an increasing of THB 169.3 mil or 15.20% over 2Q,13

SUSTAINABLE GROWTH Gross Margin MTHB 1,400.00 CAGR 17.21% QOQ(Q2)  13.04% 1,322.38 1,256.24 YOY(2Q)  12.16% 1,200.00 1,129.07 2013 2014 1,000.00 835.76 757.68 800.00 675.53 600.00 372.43 400.00 329.45 200.00 0.00 Q2 2Q 2010 2011 2012 2013 Q2,14 Gross margin showed an increasing of THB 42.98 mil or 13.04% over Q2,13 2Q,14 Gross margin showed an increasing of THB 82.15 mil or 12.16% over 2Q,13

SUSTAINABLE GROWTH Net Profit MTHB QOQ(Q2)  -72.39% YOY (2Q)  -21.99% 60.00 CAGR 7.98% 48.97 50.00 2013 2014 41.21 40.73 40.00 35.44 34.88 31.77 30.00 22.41 20.00 10.00 6.19 0.00 2010 2011 2012 2013 Q2 2Q 2Q,14 Net Profit showed a decreasing of THB 8.96 mil or 21.99% comparing with 2Q13. As the result from sale promotion in May and June 2014 as to compensate the event of Coup d'etat’s period in order to maintain revenue from the airing restrained of TV marketing channel resulted in increasing in direct media expenses to sale revenue ratio from the event and cost of good sold ratio to sale during this period

SUSTAINABLE GROWTH Gross Margin Ratio & Net Profit Ratio 100% 5.00% Gross Profit Margin 90% 4.50% Net Profit Margin 80% 4.00% 70% 3.50% 60.02% 58.49% 59.34% 59.05% 56.16% 60% 3.00% 2.44% 50% 2.50% 2.19% 40% 2.00% 2.48% 1.86% 1.87% 30% 1.50% 20% 1.00% 10% 0.50% 0% 0.00% 2010 2011 2012 2013 2Q/2014

+ Key Events

+ Key Events 2014 1 TVD Shopping Go Live 2 Fuji Media & Itochu 3 Indo-China 4 The Retail Expansion 5 Interim Stock Dividends

25 Key Events: TVD Shopping Co., Ltd.

+ Key Event: MOMO TV Direct received a special transaction for spinning off a business to the Joint Venture 35% 65% Home Shopping TVD Shop Go LIVE on June 26, 2014

+ Key Event: TVD Shopping Co., Ltd. 27 “ ชอบ ช๊อป คุ้มชัวร์ ” TVD Shop, a joint venture between MOMO, the number 1 home shopping company in Taiwan, and TV Direct, leader of Direct Marketing in Thailand Platform Channel No. PSI 5, 95 Big 4 5 IPM 51, 52 GMMZ 5

+ Key Event: TVD Shopping Co., Ltd. 28

+ Key Event: TVD Shopping Co., Ltd.

30 Key Events: Fuji Media Holdings & Itochu Corp.

+ Key Event: Itochu 2.43% 2.43%

+ Key Event: Itochu 32 2.43% Mr. Chien-Kuo LAI 2.43% 12.22% 7.36%

+ Corporate Profile Company Name ITOCHU Corporation Founded 1858 Incorporated 1-Dec-49 Representative Masahiro Okafuji, President and Chief Executive Officer 5-1, Kita-Aoyama 2-chome Minato-ku, Tokyo 107-8077, Japan Tokyo Headquarters TEL: 03-3497-2121 1-3, Umeda 3-chome, Kita-ku, Osaka, 530-8448, Japan Osaka Headquarters TEL: 06-7638-2121 Offices 9 Domestic, 116 Overseas Common Stock ¥202,241 million Number of Employees 4,343 ITOCHU is involved in domestic trading, import/export, and overseas trading of various products such as textile, machinery, metals, minerals, energy, chemicals, food, information and Main Business communications technology, realty, general products, insurance, logistics services, construction, and finance, as well as business investment in Japan and overseas. Stock Listings Tokyo, Nagoya, Fukuoka, Sapporo Transfer Agent of Sumitomo Mitsui Trust Bank, Limited Common Stock

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