SOMETHING NEW IN ONLINE? YES, DIRECT MAIL ! Direct Mail as a NEW - PowerPoint PPT Presentation

Oct 19, 2023 •248 likes •1.01k views

SOMETHING NEW IN ONLINE? YES, DIRECT MAIL ! Direct Mail as a NEW source for online marketers @gorkagarmendia Threats of the online world Opportunity for the direct mail Where & how The best for the end 625 per click Source:

SOMETHING NEW IN ONLINE? YES, DIRECT MAIL ! Direct Mail as a NEW source for online marketers @gorkagarmendia
Threats of the online world Opportunity for the direct mail Where & how The best for the end
625 € per click
Source: www.forbes.com
Source: www.wordstream.com Average Average CPC CPA US$ 2.32 US$ 59.18 US$ 1.72 US$ 18.68
2% is the current Facebook’s organic reach?
Source www.tune.com
Source www.tune.com
Source www.quicksprout.com
Threats of the online world Opportunity for the direct mail Where & how The best for the end
NEW ! NEW ! NEW ! NEW ! AdWords campaigns 2005 Retargeting campaigns Lookalike campaigns Facebook Ads relaunch 2013 In 2018?
Direct mail cost (unit) Online ad cost (unit) 2005 2008 2011 2014 2017
0.30 € 10.00 €
DIRECT MAIL BECOMES CHEAP IN COMPARISON
DIRECT MAIL HAS ZERO OR LESS COMPETITION
“Diversity leads to stability.” - Dan Kennedy
DIRECT MAIL IS DIVERSIFICATION
Source: www.forbes.com
Source: www.forbes.com
DIRECT MAIL GETS MORE ATTENTION
Still thinking in Online and Offline terms?
“Online and Offline are dead. Long live the new NO-Line Marketing” - Joost van Nispen
DIRECT MAIL IS PART OF A MULTI-CHANNEL WORLD
Threats of the online world Opportunity for the direct mail Where & how The best for the end
Source: www.soyculto.com The sales funnel
Source: www.delivra.com Automation ON & OFF +
Source: www.soyculto.com The sales funnel Acquisiton direct mail
Source: @techmarketerati
Search “Unlock the box” on Google to discover the code
Source: www.soyculto.com The sales funnel Lead nurturing direct mail
PPC Display eMailings Direct Mail Print ads, Direct TV…
Source: www.soyculto.com The sales funnel Loyalty direct mail
Source: blog.paw-prints.com
Source: blog.paw-prints.com
Source: blog.paw-prints.com
Source: blog.paw-prints.com
Source: targetmarketing.com
Source: targetmarketing.com
5.5 m
Threats of the online world Opportunity for the direct mail Where & how The best for the end
THE BEST DIRECT MAIL CAMPAIGN IN MY WHOLE PROFESSIONAL LIFE
2 out of 3
HAPPY NEW… DIRECT MAIL Thanks! @gorkagarmendia

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