SOMETHING NEW IN ONLINE? YES, DIRECT MAIL ! Direct Mail as a NEW - PowerPoint PPT Presentation

Oct 19, 2023 •248 likes •1.01k views

SOMETHING NEW IN ONLINE? YES, DIRECT MAIL ! Direct Mail as a NEW source for online marketers @gorkagarmendia Threats of the online world Opportunity for the direct mail Where & how The best for the end 625 per click Source:

SOMETHING NEW IN ONLINE? YES, DIRECT MAIL ! Direct Mail as a NEW source for online marketers @gorkagarmendia
Threats of the online world Opportunity for the direct mail Where & how The best for the end
625 € per click
Source: www.forbes.com
Source: www.wordstream.com Average Average CPC CPA US$ 2.32 US$ 59.18 US$ 1.72 US$ 18.68
2% is the current Facebook’s organic reach?
Source www.tune.com
Source www.tune.com
Source www.quicksprout.com
Threats of the online world Opportunity for the direct mail Where & how The best for the end
NEW ! NEW ! NEW ! NEW ! AdWords campaigns 2005 Retargeting campaigns Lookalike campaigns Facebook Ads relaunch 2013 In 2018?
Direct mail cost (unit) Online ad cost (unit) 2005 2008 2011 2014 2017
0.30 € 10.00 €
DIRECT MAIL BECOMES CHEAP IN COMPARISON
DIRECT MAIL HAS ZERO OR LESS COMPETITION
“Diversity leads to stability.” - Dan Kennedy
DIRECT MAIL IS DIVERSIFICATION
Source: www.forbes.com
Source: www.forbes.com
DIRECT MAIL GETS MORE ATTENTION
Still thinking in Online and Offline terms?
“Online and Offline are dead. Long live the new NO-Line Marketing” - Joost van Nispen
DIRECT MAIL IS PART OF A MULTI-CHANNEL WORLD
Threats of the online world Opportunity for the direct mail Where & how The best for the end
Source: www.soyculto.com The sales funnel
Source: www.delivra.com Automation ON & OFF +
Source: www.soyculto.com The sales funnel Acquisiton direct mail
Source: @techmarketerati
Search “Unlock the box” on Google to discover the code
Source: www.soyculto.com The sales funnel Lead nurturing direct mail
PPC Display eMailings Direct Mail Print ads, Direct TV…
Source: www.soyculto.com The sales funnel Loyalty direct mail
Source: blog.paw-prints.com
Source: blog.paw-prints.com
Source: blog.paw-prints.com
Source: blog.paw-prints.com
Source: targetmarketing.com
Source: targetmarketing.com
5.5 m
Threats of the online world Opportunity for the direct mail Where & how The best for the end
THE BEST DIRECT MAIL CAMPAIGN IN MY WHOLE PROFESSIONAL LIFE
2 out of 3
HAPPY NEW… DIRECT MAIL Thanks! @gorkagarmendia

Recommend

Navigating Sales Tax Treatment of Direct Mail and Online Promotional Communications TUESDAY, MAY

Navigating Sales Tax Treatment of Direct Mail and Online Promotional Communications TUESDAY, MAY 5, 2015, 1:00-2:50 pm Eastern IMPORTANT INFORMATION This program is approved for 2 CPE credit hours . To earn credit you must: Attendees must

840 views • 83 slides

USPS Engaging Your Audience With Direct Mail Agenda Statistics Informed Delivery

USPS Engaging Your Audience With Direct Mail Agenda Statistics Informed Delivery Share Mail Irresistible Mail Next Steps Mail Moment of direct mail recipients 82 % check their mailbox at the first opportunity. sort

512 views • 15 slides

Agenda Introductions Definitions Using Direct Mail Effectively as Context A Key to

9/8/2016 Agenda Introductions Definitions Using Direct Mail Effectively as Context A Key to Sustainability Recruitment Systems Using Direct Mail to Recruit Members David Allen, Development for Conservation Metrics Pam

389 views • 10 slides

USPS Engaging Your Audience With Direct Mail Agenda Statistics Informed Delivery

NENA's 9th Annual National Training Conference September 2019 New Orleans, LA USPS Engaging Your Audience With Direct Mail Agenda Statistics Informed Delivery Share Mail Irresistible Mail Next Steps Mail Moment of

343 views • 5 slides

Direct Mail Marketing Benefits, Strategies and Expectations Kimberly Knab President Beyond

Direct Mail Marketing Benefits, Strategies and Expectations Kimberly Knab President Beyond Direct Marketing What are some of the benefits of direct mail? What are some of the benefits of direct mail? Introduces your affiliate to new

555 views • 14 slides

Online Payroll Services PAYROLL Controlled Transmit your payroll direct deposit

Online Payroll Services PAYROLL Controlled Transmit your payroll direct deposit Authorization Direct Deposit Payroll process electronic file Direct Deposit Employee Exempt and nonexempt Printed or online compensation pay

1.05k views • 39 slides

CHRISTMAS 2019 REVIEW FOR SUPERMARKETS ADVERTISING MAIL A review of direct mail and door drop

CHRISTMAS 2019 REVIEW FOR SUPERMARKETS ADVERTISING MAIL A review of direct mail and door drop performance for key supermarkets using JICMAIL, the industrys planning currency data For further analysis or queries email tara@jicmail.org.uk

446 views • 6 slides

Direct Online Sales, How to increase your direct business through Metasearch and Google What are

Direct Online Sales, How to increase your direct business through Metasearch and Google What are Metasearch sites? The main platforms today: Trends: Leisure tourism 36% of leisure tourists use Meta-search platforms to plan their stay Source:

819 views • 24 slides

Branded Commercial Mail Storefront for Wh Who is s PMSI SI? 36 year old print and mail

Branded Commercial Mail Storefront for Wh Who is s PMSI SI? 36 year old print and mail communications company providing direct mail advertising and letter shop services, commercial printing including on-demand digital printing &

392 views • 9 slides

Direct Mail Advertising and Sales Tax Challenges: Navigating Differing State Policies Tracking and

Presenting a live 110 minute teleconference with interactive Q&A Direct Mail Advertising and Sales Tax Challenges: Navigating Differing State Policies Tracking and Managing Exemption, Nexus, Sourcing, Use Tax and Other Related Issues

820 views • 53 slides

VICTORY PARK CAPITAL: ALTUS CONFERENCE ONLINE DIRECT LENDING SECTOR DISCUSSION UNDERSTANDING RISK

VICTORY PARK CAPITAL: ALTUS CONFERENCE ONLINE DIRECT LENDING SECTOR DISCUSSION UNDERSTANDING RISK OF ONLINE DIRECT LENDING AS AN ASSET CLASS NOVEMBER 2016 BACKGROUND / AGENDA FOR ALTUS PRESENTATION Recently joined Victory Park Capital

629 views • 25 slides

CS7038 - Malware Analysis - Wk07.2 Malware Research Online Coleman Kane kaneca@mail.uc.edu

CS7038 - Malware Analysis - Wk07.2 Malware Research Online Coleman Kane kaneca@mail.uc.edu February 22, 2018 Exploring the Online Ecosystem One nice aspect of malware analysis is that, since much of it originates online and

119 views • 10 slides

III. Procedure for EP under Bayanihan Act IV. GPPB Online Portal V. Direct Purchase from

I. Background II. Application of GPPB Circular No. 01-2020 III. Procedure for EP under Bayanihan Act IV. GPPB Online Portal V. Direct Purchase from Local Farmer VI. Special Repeat Order VII. Advance Payment VIII. Administrative and

606 views • 49 slides

Next Level Online Customer Engagement and Increase Direct Hotel Bookings Get more Direct Bookings

Next Level Online Customer Engagement and Increase Direct Hotel Bookings Get more Direct Bookings out of your hotel website 75% of OTA bookings have seen your own hotel website Around 99% of them leave your website without making a (direct)

694 views • 26 slides

Direct Mail and Outbound Marketing Se Sett tting up a ing up an Outbound n Outbound Mar

Direct Mail and Outbound Marketing Se Sett tting up a ing up an Outbound n Outbound Mar Marketing eting Campaign Campaign 1. Look at last years marketing numbers? Sales by lead report. 2. What is your budget for outbound marketing? 3.

411 views • 23 slides

SELL MORE PRODUCTS ONLINE STEP TWO: YOUR MESSAGE PART TWO jane hamill 1 DIRECT RESPONSE

SELL MORE PRODUCTS ONLINE STEP TWO: YOUR MESSAGE PART TWO jane hamill 1 DIRECT RESPONSE MARKETING TRIGGERS What is direct response marketing? Marketing thats designed to get an immediate response and compel prospects to take a specific

416 views • 17 slides

Building a Successful Direct Channel Allen Noren, VP Online, OReilly Media Groundrules: ask

Building a Successful Direct Channel Allen Noren, VP Online, OReilly Media Groundrules: ask about tweeting controversial stu fg , around retailers, pricing. Interactive. Agenda Why do it? Some big questions to ask Goals

1.18k views • 87 slides

Piloting a Blended Face-to-Face and Online Course to Develop a Regional Online Local Food

Piloting a Blended Face-to-Face and Online Course to Develop a Regional Online Local Food Certification Program Direct Agricultural Marketing Summit Chicago, IL Dara Bloom, Emma Brinkmeyer, NC State Extension Eric Bendfeldt, Virginia

455 views • 32 slides

Direct Mail is not dead! Ashley Jeffrey Bouck Chief Executive Officer, Mohawk Hudson Humane

Direct Mail is not dead! Ashley Jeffrey Bouck Chief Executive Officer, Mohawk Hudson Humane Society Mohawk Hudson Humane Society Enriching the lives of animals and the people who love them. Brief History Started in house with a printer once

395 views • 10 slides

Creating Online Training Ecosystems to Revolutionize Direct Sales Prepared for Mannatech The

Creating Online Training Ecosystems to Revolutionize Direct Sales Prepared for Mannatech The Problems Chronic Lack of Training Limited Time to Train Limited 3rd Party Training Options No Certifications = No

248 views • 14 slides

direct illumination sampling Petr Vvoda, Ivo Kondapaneni, and Jaroslav Kivnek Render Legion,

Bayesian online regression for adaptive direct illumination sampling Petr Vvoda, Ivo Kondapaneni, and Jaroslav Kivnek Render Legion, a.s. Charles University, Prague 2 Direct + indirect illumination 3 Direct + indirect illumination

878 views • 57 slides

The Future of Finance is Online Real Estate Crowdfunding Who Is Being Disintermediated?

The Future of Finance is Online Real Estate Crowdfunding Who Is Being Disintermediated? Technology replaces middlemen, creating efficiencies The Traditional Model The New Model Online Direct Investment Regulatory Changes Regulation D

807 views • 24 slides

Public Involvement Survey Results CTP Survey Results: Overview Survey released in Fall 2007

Franklin County Comprehensive Transportation Plan Public Involvement Survey Results CTP Survey Results: Overview Survey released in Fall 2007 Local businesses / government offices Newspaper Direct mail Online Responses

727 views • 33 slides

VOTE B BY MAIL IL #VBMHawaii What i is Vote B By M Mail? Act 136, SLH 2019 requires all

VOTE B BY MAIL IL #VBMHawaii What i is Vote B By M Mail? Act 136, SLH 2019 requires all elections in Hawaii to be conducted by mail starting in 2020. Ballots packages will be mailed and received by all registered voters approx.

780 views • 13 slides