Tuna Trade Fatima Ferdouse HIGHLIGHTS The regional markets in - PowerPoint PPT Presentation

Current Trends in Asia/Pacific Tuna Trade Fatima Ferdouse

HIGHLIGHTS • The regional markets in Asia/Pacific also import more than 150 000 tonnes • East Asia is the world’s largest of canned tuna annually. processing and exporting region for canned tuna . • Among the developed markets- imports increased in Japan but • Producing countries in the region also Australia and New Zealand seemed to depend on imported raw materials have reached the saturation points . • The fluctuating raw material prices in • In southeast Asia , demand for 2017 affected exports from Thailand. conventional canned tuna remained “price sensitive”…. even through overall consumer demand for high • But canned tuna sales increased value seafood has been growing in the from the Philippine, Indonesia and regional markets . China . • The question would be : how to make processed tuna a part of this high value seafood sales in Asia !

Frozen Raw material Import Trends in Thailand, the Philippines and China Thailand Philippines China 800000 China Philippines Thailand In tonne 900000 700000 800000 700000 600000 600000 500000 400000 500000 300000 200000 400000 100000 0 300000 200000 100000 0 2013 2014 2015 2016 2017

China: Frozen Tuna Imports by species (in tonne) 90000 80000 70000 60000 50000 40000 30000 20000 10000 0 Skipjack yelowfin Bigeye Albacore Others 2013 2014 2015 2016 2017

Asia’s Top 4 Canned Tuna Exporters (in tonne) 900000 Thailand Philippines Indonesia China 800000 700000 600000 The others …… • Vietnam 500000 • Maldives 400000 300000 200000 100000 0 2013 2014 2015 2016 2017

FLUCTUATING RAW MATERIAL PRICES AFFECTED CANNED TUNA EXPORTS 1000 1500 2000 2500 3000 500 0 Jan-09 Apr-09 Jul-09 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Jul-14 Oct-14 Jan-15 Apr-15 Jul-15 Oct-15 Jan-16 Apr-16 Jul-16 Oct-16 Jan-17 Apr-17 Jul-17 Oct-17 Jan-18 Apr-18

………and their export trends Thailand Philippines 700000 600000 143857 500000 400000 102993 300000 79497 80000 70000 200000 100000 0 2013 2014 2015 2016 2017 2013 2014 2015 2016 2017 CHINA Indonesia 100000 78000 50000 76000 74000 72000 70000 68000 0 66000 2013 2014 2015 2016 2017 64000 2013 2014 2015 2016 2017

Philippines : Canned Tuna • Increased exports in 2017 Exports could be attributed to the preferential tariff rates in the EU and subsequent 143857 increase in exports of (in tonnes) cooked loins and canned tuna to this market . 102993 80000 79497 • In 2017, the top EU 70000 markets were Poland, Germany, UK , Netherlands. 2013 2014 2015 2016 2017 • In the Middle East, the UAE and Saudi Arabia were the main markets.

INDONESIA : Canned Tuna Exports The Exports trends 78000 76000 25000 74000 72000 2013 2014 2015 2016 2017 70000 20000 68000 66000 64000 2013 2014 2015 2016 2017 15000 10000 in tonne Others EU Jordan Algeria 5000 Yemen PNG Mexico Saudi Arabia Australia 2017 Thailand 0 USA Japan

Indonesia : Tuna Export Trends (in Tonne) 120000 Canned tuna Frozen tuna Fresh tuna Frozen tuna fillet 100000 80000 60000 40000 20000 0 2013 2014 2015 2016 2017 Indonesia Product Forms 2013 2014 2015 2016 2017 Canned tuna 74513 70814 73676 68549 76700 Frozen tuna 100000 89236 70063 49439 100077 Fresh tuna 12345 11885 7384 7412 4738 Frozen tuna fillet 9237 21484 13285 12962 14479

VIETNAM : Exports of canned tuna to the 13 markets (below ) indicated fluctuating trade in Tonne Destinations 2013 2014 2015 2016 2017 USA 19431 18843 19213 19764 18615 EU 13408 14906 14567 11960 11978 Thailand * * 6660 6993 5682 Japan 1050 721 959 1376 1472 Taiwan * 1007 1364 1209 1244 Egypt 617 1684 816 1101 896 Jordan * 339 588 502 892 Chile * 21 299 284 664 Mexico * * 336 * 818 Canada 547 519 622 656 404 Saudi Arabia 83 107 141 89 272 Peru * * * 830 227 Australia 61 91 98 208 196 Sub-Total 35197 38238 45663 44972 43360

MALDIVES: The main markets for Processed /Canned Tuna ( in Tonnes ) Markets 2013 2014 2015 2016 2017 EU 2394 2406 2218 2675 3843 Japan* na na 252 111 220 (* Exports to Japan mainly consisted of Katsuobushi)

Canned Tuna Exports from Western Pacific Papua New Guinea Fiji Markets 2013 2014 2015 2016 2017 Markets 2013 2014 2015 2016 2017 EU 28160 27876 27974 28708 38059 USA 11598 10571 11437 12435 11387 USA 916 37 0 0 0 EU 0 0 0 0 0 Thailand 0 0 0 41 74 Australia 50 75 47 2 5 Japan 0 0 0 0 0 New Australia 0 0 0 0 0 Zealand 0 0 0 20 0 New Zealand 0 0 0 0 0 Japan 0 0 0 0 0 Solomon Islands Markets 2013 2014 2015 2016 2017 EU 4354 7309 8267 6344 6477 USA 1292 1137 449 225 406 Australia 0 1 29 2 60 New Zealand 0 0 0 0 0 Japan 0 0 0 0 0

ASIA/PACIFIC CANNED TUNA MARKET : IMPORTS 70 (In 1000 tonne) 60 The regional 50 markets in 2013 2014 2015 2016 2017 40 Asia/Pacific import more than 30 150 000 tonnes of 20 canned tuna annually. 10 0

…………ASIA/PACIFIC CANNED TUNA MARKETS Canned Tuna Import Trends in Japan, Australia and New Zealand • A review on the last 5 70000 years imports in Japan, Australia and New 62962 60000 60397 Zealand indicated some 54538 54256 53600 50000 growth only in the 48200 47200 47100 45600 44800 Japanese market 40000 30000 • But the two other 20000 markets seemed to have 10000 reached their saturation 5800 5500 5500 4900 5300 points. 0 2013 2014 2015 2016 2017 Japan Australia New Zealand

……………ASIA/PACIFIC CANNED TUNA MARKETS Other Markets in Asia 35000 Others excluding Thailand 25000 30000 20000 25000 Higher raw material 20000 Thailand 15000 prices affected the region’s import 15000 10000 demand in 2017 10000 5000 5000 0 2013 2014 2015 2016 2017 0 2013 2014 2015 2016 2017 Taiwan China HK Thailand* Taiwan China Malaysia Singapore S. Korea HK Malaysia Singapore Indonesia Philippines Sri Lanka India S. Korea Indonesia Philippines Sri Lanka India

--------------------ASIA/PACIFIC CANNED TUNA MARKETS • In southeast Asian markets , demand for conventional canned tuna remains “price sensitive” • However, the general demand and import trends for seafood such as salmon , cod, shrimp , lobster etc. maintained positive trends • So how to make canned or processed tuna a part of this high value seafood? • How make it attractive to consumers ! •

The facts ……………………. The seafood markets in Asia is not price sensitive Canned tuna does not seem to be a popular choice to most of the Asian consumers !

• Compared with other popular seafood such as shrimp, lobster ,imported salmon etc., ‘canned tuna’ is not an ‘expensive “ seafood. • Now a days , Australia and Canada sell more lobsters to Asian markets . Norwegian exports of salmon also continue to rise to Asian markets. • Then why the demand for canned tuna has been relatively flat !

To sell more ……. - the canned tuna products need to be high quality with attractive packaging -good taste which should highlight the health benefit factors - carry sustainability assurance (MSC/WWF/ Pole and Line ) - High price ? Why not !! After all many Asian consumer are willing to spend more on healthy ‘sea food”.

Canned tuna is added in Thai Air Asia’s on board meals.

Newly introduced Value added Products for in the Philippines for Asian Markets

Possibly its time to launch more high value products for Asian consumers ….. Something similar to what Chicken of the Sea has launched this year in the US market !

.

THANK YOU