Tuh uhono ono Wh When enua ua : Mi : Mier ere e Co Coali - PowerPoint PPT Presentation

Tuh uhono ono Wh When enua ua : Mi : Mier ere e Co Coali alition tion Maori aori Fo Forestry restry Co Conf nference erence 1

MIERE COALITION The Miere Coalition steering committee comprises: 1. Tiwana Tibble, Te Rimu Ventures 2. Tiwha (Brendon) Puketapu, Atihau-Whanganui Incorporation 3. Bobby Leef, Kaiora Farms Ltd 4. Les Stowell, Taku Honey Ltd 5. Mark Kerr, Tairawhiti Pharmaceuticals Ltd Project Director - Victor Goldsmith, Kaiaka Consulting Ltd Lead agency : Poutama Trust. Supported by Te Tumu Paeroa and the Federation of Maori Authorities. 2

MIERE COALITION Objectives: Create economies of scale through collectivisation of our assets Develop Maori brand and provenance story Create opportunities that build capacity, capability and participation within the honey industry. Promote kaitiakitanga and sustainable practices within the honey industry. 3

MIERE COALITION Values and Principles: Kaitiakitanga (We are guardians) Manaakitanga (We look after each other) Whanaungatanga (We are family) Makohakoha (Using our expertise) Whakaaronui (Visionary) 4

MIERE COALITION Facts: 1.Manuka most expensive honey in the world, elevated price of other honey's 2.Manuka grows on Maori Freehold Land 3.12,000 Tonne total NZ honey production includes 2,000 Tonne Manuka honey production 4.Maori Landowners are passive participants (ie: site rentals) 5.Honey company's want longer term access arrangements 6.Maori can move through the value chain, by collaboration 7.Transparent and open communication required to build trust 5

MIERE COALITION Investment opportunities in the NZ Honey Industry - Coriolis Report Overview: 1. NZ honey exports have grown at a 30% compound rate for the past decade, reaching US$70m in 2010. 2. Exports strong in Europe (UK and Germany) and Asia 3.Manuka honey is the most expensive honey in the world, driving the growth of the whole NZ honey industry 4. Active manuka honey has scientifically proven health properties 5.The activity of manuka honey is unique to NZ * , creating defensible barrier to competition 6. Manuka honey is the perfect product - sweet, guilt free and scalable 6

TOTAL HONEY PRODUCTION MANUKA 2,000 00 Horticu cultu lture e Monitorin ing g Report 2012 7

TOTAL HONEY PRODUCTION Yie ield/hiv ld/hive e (k (kg) MANUKA 20 20 Horticu cultu lture e Monitorin ing g Report 2012 8

NZ MANUKA HONEY PRICES UMF 5+ UMF 10 UMF 15 UMF 20 $61.00 $48.00 $40.00 $38.50 $34.00 $26.00 $22.50 $24.00 $18.50 $15.00 $14.00 $12.50 $18.50 $12.50 $11.50 $8.50 2011/12 2012/13 2010/11 2009/10 9

SUPPLY CHAIN RESOUR SOURCE CE OWN WNERS ERS Landowners offered $/hive or % gross of income Average 20kg's/hive @ $15/kg = $300 gross/hive ($30 - $60/hive) Best area's East Cape, Northland and parts of CNI Formal access agreements No long-term contracts!!! 10

SUPPLY CHAIN BEEKEEPERS EKEEPERS (A (APIARIST) IARIST) Site selection important - access No. of hives dependant on quality & quantity 350 hives to 1 FTE 3806 registered beekeepers in 2011/2012 Competition for sites - protocols 11

SUPPLY CHAIN HA HARVES VESTING TING All frames 3/4 capped Bees fill frames/supers from bottom to top Blow bees from frames Load supers (minus bees) on truck Wrap supers with plastic to avoid contamination 12

SUPPLY CHAIN EX EXTRA TRACTION TION Honey frames placed in centrifuge Supers should be extracted per batch/site Beekeepers pay extractor fee Extraction facility should comply with Animals Products Act (RMP) 13

SUPPLY CHAIN EX EXTRA TRACTION TION 55 gallon (300 kg's) per drum Approx. $4500 per drum Honey samples taken to determine activity Bulk honey (drum) - beekeepers spot price on market 14

BULK HONEY V Extractors 6% a 300 KG'S l u e Beekeeping 84% 84% C $4500 h a Maori Land 10% i Owners n 15

GLOBAL MARKETS? ? V Markets ? a l u Wholesale/ e ? Retail C h a Processing/ ? i Packing n MAORI 16

TRACEABILITY ? 17