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Building Open Innovation Teams Scott Emmons CTO Current Global
Retail is not dying, but it is shape-shifting
"The way to get good ideas is to get lots of ideas and throw the bad ones away." - Linus Pauling
Open innovation is the key!
OPEN INNOVATION ALLOWS RETAILERS TO ACHIEVE RESULTS THAT PROPEL THEM FORWARD
Open Innovation Rules And Regulations
Let it go (fail fast), know when to move on
Empower your store teams
Experience and tech must work together to ensure retail remains human
“THE MORE PEOPLE GET DIGITALISED, THE MORE THEY WANT ONE-TO-ONE CONVERSATIONS, AND THE MORE THE PERSONAL TOUCH GETS VERY IMPORTANT.” - ULRIC JEROME, MATCHESFASHION.COM
The secret sauce of innovation is cross-pollination
Don’t use ROI as a club to kill innovation projects
“Not everything that counts can be counted, and not everything that can be counted counts.” – William Bruce Cameron
Think like your customer, not like your brand!
Understand that relationships with startups have to be handled differently
Avoid the one trick pony
Tech is becoming an invisible, omnipresent layer in our lives. So it’s time to think customer-first.
Store of the Future Customer of the Future
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