Tourism Summit & AGM 1
Morning Time Session Facilitator Panellists Agenda 10:00 Welcome Murray Matheson 10:10 AGM 11:00 Break Destination Narvin Singh 11:10 Ontario Director Zach Fiddis Experiential Barrie Martin Liam Karry 11:30 Tourism Panel Owner/Operator Trevor Norris Discussion Yours Outdoors Trevor Crowe 12:30 Lunch 2
Afternoon Time Session Facilitator Panellists Agenda Melissa Eapen Digital Marketing Cathy Kirkpatrick Josh Decaire 1:00 Panel Discussion Partner, Alphabet Rosalyn Gambhir Lindsay Medeiros Beth Potter 1:45 TIAO President & CEO Flavours of South 2:05 Break Eastern Ontario April Brown and 2:15 Success Story June Motel Sarah Sklash 2:50 Prize Draw Bonnie Ruddock Lori McIsaac 3:00 Summit Ends Murray Matheson 3
Annual General Meeting Murray Matheson 4
Ministry of Tourism, Culture and Sport Blair Harris 5
2017-2018 Business Plan Vision: To be recognized as the leading strategic partner by destinations in our region. Mission: Fostering successful destinations in RTO 9 that set the standard in Ontario. Pillar 5 Pillar 3 Pillar 4 Pillar 1 Pillar 2 Product Workforce Investment Development Marketing Development Attraction Governance 6
Governance & Administration 7
Governance & Administration ❖ Board of Directors and Committee meetings ❖ Industry Newsletter ❖ RTO Provincial collaboration ❖ Support to our stakeholders and destinations through Partnership Funds 8
Marketing 9
Marketing ❖ “Do The Things You Love” theme was integrated into all aspects of consumer marketing efforts ❖ RTO 9’s media efforts were a blended balance of experiences and destination focus ❖ RTO 9 targeted the GTA, Ottawa, Montreal and Northern New York state with their marketing efforts ❖ Produced 8 Destination Video’s that will be used in future promotion of destinations in South Eastern Ontario ❖ Consumer contesting continues to build email newsletter database 10 10
Workforce Development 11
Workforce Development ❖ Industry Workshops ❖ OTEC workforce development initiative ❖ St. Lawrence College placements 12 12
Investment Attraction 13
Investment Attraction ❖ Ontario East Economic Development Commission Tourism Advisory Committee ❖ Speaking engagements 14 14
Product Development 15
Product Development ❖ PKF accommodation tracking ❖ Travel intention study - Quebec ❖ On line to off line sensors ❖ Research strategy and action plan 16 16
Oliver Martin Twenty31 Consulting Inc. 17
Kathrine Christensen – Treasurer’s Report 18
Murray Matheson - Board Nominations 19
Morning Break 20 20 20
Destination Ontario Narvin Singh, Director Partnerships and Regional Relations 21 21 21
Panel Discussion: Experiential Tourism Facilitator: Barrie Martin Zach Fiddis Liam Karry Trevor Norris Trevor Crowe 22
LUNCH 23 23 23
Panel Discussion: Digital Marketing Facilitator: Cathy Kirkpatrick Josh Decaire Rosalyn Gambhir Lindsay Medeiros Melissa Eapen 24
Beth Potter, President & CEO, Tourism Industry Association of Ontario 25 25 25
Local Flavours in South Eastern Ontario 26
Success Story The June Motel Guests are greeted with a smile and a glass of rosé in the "wine lobby," where a neon sign reading "Peace Love Wine" casts a watermelon-hued glow. Open a salmon-painted door to your lodgings – you could be in the Wine Suite or Rosé Suite – and you'll find plenty of glassware and charcuterie boards for you to enjoy your spoils from the day's tours. April Brown and Sarah Sklash Owners 27 27 27
Thank You! – Prize Draw Bonnie Ruddock, Executive Director, RTO9 Steve Weir, Marketing & Communications Manager, RTO9 Lindsay Medeiros, Digital Marketing Specialist, RTO9 Lori McIsaac, Operations Manager, RTO9 28 28 28
THE END 29
Local Flavours in South Eastern Ontario 30
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