City of Toronto Parks & Trails Wayfjnding Strategy Phase Two Toronto Parks & Trails Digital Wayfjnding Strategy Stakeholder Workshop & Discussion #2 Wednesday April 1, 2015 City of Toronto Parks & Trails 1 Wayfjnding Strategy Phase Two, Stakeholder Workshop
1 Welcome 2
Welcome Agenda 1 Welcome and overview 2 Update on digital wayfjnding strategy 3 Discussion and group tasks Understand user journeys Identjfy people’s informatjon needs Develop digital solutjons 4 Next steps 3
Welcome and overview Progress update 2015 2016 Feb Mar Apr May Sep Jan Stage 1A Detailed Design (Wayfjnding) Type: Type: Type: Creatjve workshop Presentatjon & workshop Presentatjon Goals: Goals: Goals: Establish aspiratjons for the Review of initjal concept Present developed design Phase Two pilot system design routes directjon Outcome: Outcome: Outcome: Learning to feed into Directjon to proceed into Buy in and agreement to concept design stage developed design directjon proceed into detailed design Stage 1B Digital Wayfjnding Concept Development Groups combined into one event Type: Type: Presentatjon Introductjon &workshop Goals: Goals: Present developed digital Establish aspiratjons for the digital component strategy Outcome: Outcome: Buy in and agreement to Gather views and thoughts implement on these technologies Stage 3 Post Evaluatjon Design guidelines Key: Stakeholder Group Advisory Commituee Digital Wayfinding working group PFR Community Disability Steering Commituee Event linked 4
Welcome and overview Project tjmescales overview • Detailed Design Phase (Stage 1A) and Digital Wayfjnding Concept Development Phase (Stage 1B) to run in parallel • Stage 1A and 1B to run between January and May 2015 • Output of Stage 1 will be a tender specifjcatjon to allow the city to assess and appoint a suitable signage manufacturers • Manufacturing of pilot late 2015 detailed tjmescales TBC • Installatjon of the pilot wayfjnding system will be late 2016 • Pilot analysis to take place from September 2016 5
Welcome and overview Key milestones Stage 1A Stage 1B Stage 2 Stage 3 Pilot Evaluatjon Detailed Digital Wayfinding Pilot Fabricatjon & Implementatjon Design concept development Sep 2015 - Sep 2016 Jan - May 2015 Jan - May 2015 June 2016 50% of the way through this stage 6
Welcome and overview Strategic Objectjves recap Phase One established strategic objectjves and wayfjnding consideratjons to inform Phases Two & Three: • Provide consistent identjfjcatjon, orientatjon and navigatjon in and around parks and trails • Encourage visitjng, exploring and appreciatjon of Toronto´s natural assets • Serve all park and trail user types regardless of their abilitjes • Reduce clutuer and redundant infrastructure on parks and trails enhancing the natural environment • Be economically viable and sustainable 7
Phase Two update and recap Project overlaps recap Content database Graphic language to360 parks & trails Pedestrian signage Park & Trail signage Ofg-street cycling signage Highway destjnatjon signage on multj-use trails Digital strategy Interpretjve signage Transit informatjon Digital wayfinding Digital Conventjons Wayfinding to connect on-street cycling wayfinding i ncluding n aming, cycling routes and multj-use trails d istance, s ymbols On-street cycling route decision Graphic language and conventjons and confirmatjon signage Pavement markings 8
2 Update on digital wayfjnding strategy 9
Update on digital wayfinding strategy Key messages from the last workshop The key messages received at the last workshop were as follows: • Toronto’s trails and park facilitjes need to be given names and addresses to help with digital wayfjnding. • The digital wayfjnding system should help its users identjfy both when they are on track as well as when they are ofg track. • The digital wayfjnding system needs to help with trip planning. • The digital wayfjnding system should accommodate people without smartphones (and needs to support emergency services). 10
Update on digital wayfinding strategy Since the last workshop • We’ve taken on board your comments and inputs: • A mix of technologies in use: from smartphones to GPS devices • Some data gaps for parks trails • Aim to integrate digital solutjon with new signs • Important that any solutjon benefjts all users and age groups • Considered user needs further to understand end-to-end journeys • Researched technology optjons including those on the (near) horizon • Contjnued over page... 11
Update on digital wayfinding strategy Since the last workshop - contjnued • Developed four user personas and their park journeys: • End to end journeys • Considered user touch points and informatjon needs • Considered potentjal navigatjonal barriers and challenges 12
3 Discussion and group tasks 13
Discussion and group tasks Workshop introductjon Based on feedback received in the fjrst meetjng, a number of user journeys have been created. 14
Discussion and group tasks Today’s task Today we would like your help to: • Challenge and help us betuer understand the user journeys we have created • Identjfy people’s informatjon needs – what, where and when • Explore how this informatjon might be delivered • Enable us to develop a functjonal specifjcatjon for the digital solutjon 15
Discussion and group tasks User journeys overview Anne, 42 Chris, 60 Fiona, 35 Patrick, 75 • Visually impaired • Frequent visitor to • Wheelchair user • Daily walker (uses a cane) the park, regularly all her adult life • Likes to go out and walks his dog • Loves going to the • Loves the outdoors think (currently park with her two kids • Usually goes and has wheelchair writjng his memoirs) before work which can handle • Has a smartphone • Has a GPS device some terrain with the • Had hip replacement • Sometjmes struggles RocketMan app so prefers fmat terrain • Goes to the park to fjnd his way if in with her husband • Out for a surprise • Would like to explore an unfamiliar area on the weekend picnic with her kids and learn more about the park but has • Would like to know which routes are limited tjme wheelchair-accessible 16
Discussion and group tasks User journey 1: Anne Informatjon requirements: Barriers: • Public transport • Multjple apps • Park access • Confjdence in informatjon provided • Park navigatjon (inc. locatjon) • Lack of clear and accessible wayfjnding • Park amenitjes Visually impaired • Worry about gettjng lost (uses a cane) 17
User journey 1: Anne Step one Step five Gettjng home is simpler and Anne is visually impaired, relies on a cane they are able to retrace their to navigate and is typically with her kids steps to catch the bus. when at the park. She is always keen to get out and about, not lettjng her disability stop her and has a surprise picnic planned for the weekend - going to a new park with her kids. Step three Step two Step four On arrival at the park Anne asks her kids They leave as normal and Afuer lunch, one of her kids wants to use to confirm where they are and to help get a local bus. the bathroom. Anne seems to recall one her find the path that will take them to being nearby and she asks her eldest to the picnic area. No informatjon can be find it – but there’s no obvious way for her found, but a runner points them in the to work that out. Eventually they find right directjon. someone who knows where it is. 18
Discussion and group tasks User journey 2: Chris Informatjon requirements: Barriers: • Park navigatjon • Not a lot of tjme (inc. locatjon) • Uncertainty about • Exploratjon where trails go and how long it will take • Time • Lack of clear wayfjnding to help him explore Frequent visitor to the park, regularly walks his dog, ofuen before work 19
User journey 2: Chris Step one Chris is a frequent visitor to the park. He walks his dog, Dusty, before work every Step five day (in all weather!). Chris leaves home at He gets to his exit (it’s a 7am and has a set path that he walks different part of the park) and every tjme he visits (he has a limited goes to Tim Hortons where he amount of tjme). orders his usual coffee. Step two Step three Step four He finds himself at a fork in the When he gets to the park he Chris remembers that he has trail and wonders where it will largely ignores any trail markers the latest ‘This American Life’ take him, but he has a feeling and hits the trail path that he podcast on his smartphone so that it might make him late. knows well – he’s more focused he decides to listen to it. He’d on gettjng his walk done and like something similar for the back home again. He ofuen park – so he could learn more. wishes he could explore more. 20
Discussion and group tasks User journey 3: Fiona Informatjon requirements: Barriers: • Terrain • Trail surface quality • Profjle • Uncertainty about where trails go and if • Park navigatjon they are accessible (inc. locatjon) • Lack of clear wayfjnding • Exploratjon for wheelchair users Wheelchair user, • Decision points all her adult life • Recommended routes for wheelchair users • Time 21
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