TOP TIPS AND PRESENTATION LOG IN DETAILS
TOP TIPS AS IDENTIFIED BY YOU DAY 1 – Bidding, Value Chain, Markets (international association, incentives) • Collaborate with all parties when bidding (CVB, PCO, supplier etc) • Understand the customer – spend more time to understand their objectives • Undertake deep research about the client • Ensure authenticity of the destination • Work as one destination, integrating all partners/stakeholders to get the business to Sri Lanka, rather than creating the competition beforehand • Content to be constantly updated • Look at the buyer’s perception on a destination • Bidding process – remember 3 As, 3 Ps 3 Fs, RFP & RFI • Consider the Value Chain • Request information rather than just assuming • Faroe Islands promotion – how they created awareness • Rather than sending bulk proposals always customise them. • Co-operation and Co-opetition • Never lose, I will win or learn • Don’t make claims you cannot justify, always prove them
TOP TIPS AS IDENTIFIED BY YOU Day 2 – Site Inspections, Risk Management, Marketing, Corporate Market, Project Plan • Corporate marketing – less is more • Corporate marketing –be specific about priorities • Corporate marketing – understanding the brand value and how important it is • Risk management = uncertainty • Marketing plan to boost numbers – digital market/ creating viral videos/ influences/ bloggers/visualise the entire project/avoid bottlenecks. • Check the 20 things for the site inspection • Marketing – new trends and innovation • One Vision One Plan (project plan), One Realistic Budget • Goal without a plan is just a wish (Project Plan) • Be aware of different client cultures – I need it now, last minute, late negotiator, change my mind • Brand value proposition • Brand experience in local market • Undertake risk management
TOP TIPS AS IDENTIFIED BY YOU Day 3 – Sponsorship & Exhibitions, Meeting Design, Incentive Programmes, People Skills • Positive leadership behaviour – PERMA – how to build trust • WINFM – What’s in it for me? • Beauty is nothing without brains • Don’t be a zero be a HERO • How to be a Hero – Positive leadership logic – make more hero(e)s • Using the Lewis Model to identify national characteristics • Maslow’s hierarchy of needs • Floor planning – it’s all in the floor plan • TETRIS effect • Define performance objectives • How to prepare the sponsorship document – research and analysis • Different types of sponsorship – digital, educational, social - choose the correct tool • Importance of asking fantastic questions • If you work on succeeding, you have no time to be jealous • Less is more • You don’t have to prove yourself every 10 seconds • Never stop learning
LOG-IN TO GET THE SEMINAR PRESENTATIONS LOGIN DETAILS FOR PRESENTATIONS https://www.iapco.org/iapco-edge-sri-lanka/ Password: IAPCO19SL88
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