The Rise of Mobile Money in Afghanistan Enriching Afghan lives through M-Paisa Feb 6, 2013
Global Landscape for Money Mobile West Africa Canada Central Africa Middle East South Asia Central Asia Côte d’Ivoire Dem. Rep. of the Syria Pakistan Tajikistan Sénégal Congo Bangladesh Afghanistan Mali Kyrgyzstan Burkina Faso
M-Paisa Defining Success - Deployments Defining Success is Key • Not all markets are alike and act the same Market needs are different Consumer adoption rates vary Services must be complementary Deploymen t Use Case P2P Salary Payments Bill Payments Safety On time Convenience Value Proposition Convenience In full On time Timely
M-Paisa General Drivers and Key Obstacles High cost of access to banking services/high transaction � costs Presence of banks mainly in big cities leading to difficulty � of access of access Presence of Rural Community Corruption Poor Transport Infrastructure Pressing need from all levels � Difficult geographical terrain � of government to immediately Limited transport services � reduce corruption Popularity of Mobile Phone Domination of mobile phones � Very low fixed line penetration � Geography more conductive to development of mobile � networks
M-Paisa Service Features Salary Payments � Transparency � Security Peer to Peer Transfer � Convenience. � Safety MFI Payments � Increase reach � Improve efficiencies Merchant Payments � Convenience � Security Airtime Purchase � Convenience � Security international Remittance � Western Union
M-Paisa What is Mobile Money Service? Mobile Money Service : The ability to use a handheld device connected to a mobile network operator, for the purposes of sending or receiving currency from one person or business to another person or business, that is connected to an Agents/Banks. Mobile Phone User Mobile Money Service Agents/Banks
M-Paisa Benefits Employers Efficiency: Central system to check M-Paisa account anytime � Lower Cash Handling Costs: Save on administration, transport and material costs � Transparency : All transactions are logged and fully traceable � Convenience: Easy to disburse salary/stipends by preparing an excel sheet � Security: All transactions are encrypted and application uses security certificate for data protection � Employees On Time. In Full. Never Lost. Convenience: Accessibility to M-Paisa’s agent network including banks throughout Afghanistan. � employees can receive their salaries & send funds anytime, anywhere via their mobile phone. Security: Funds are PIN (Personal ID Number) protected in the m-wallet. � Simplicity : Easy to use menu system built into the SIM card and an interactive voice response system � (IVR) that can process all transactions without having to read a menu.
M-Paisa Payment Objectives 1. Safety and Convenience: Make payments to employees using mobile phone technology vs. cash and from one central location. 2. Speed and Efficiency: To Ensure 100% of payments are made on time, to the correct person. 3. Cost Effectiveness: Minimize Cost of Handling Cash 4. 4. Innovation: Provide employees with alternate methods for sending money Innovation: Provide employees with alternate methods for sending money home vs. leaving the job site. Transparent. Verified. On Time.
M-Paisa Payment Overview 1 Employers Organization deposits cash 2 into the M-Paisa’s Bank Account The e-Money is transferred from 3 Working to Utility Account. Working Utility Account Account (MMF) M-Paisa Finance dept transfers the e-Money into the Working Account The payment is scheduled 4 & Customers paid. 6 Customers can then : • withdraw cash at an agent Customers receive the payment into 5 •Send money their M-Paisa Account. •Buy Airtime •Pay a bill
M-Paisa Payment Withdrawals Customer Handset Steps: Customer Withdrawals using M-Paisa Menu Enter Agent No: Enter Amount: Send Money 200011 Withdraw Cash 5000 OK OK OK Customer Withdraw 5000 Enter PIN: AFA from 1234 200011 OK OK
M-Paisa Interactive Voice Response (IVR) M-PAISA provides an Interactive Voice Response (IVR) system to customers who are not able to use the SMS menu option. This is an important feature in Afghanistan where 70% of the population is illiterate and over 850,000 are disabled. The Customer can call 111 free of charge and the system will provide verbal instruction in Dari, Pashto and English language on how to utilize services.
M-Paisa Salary Payments for the ANP– Letter from MoI To: Roshan Attention of M-Paisa Date : 28/09/1389 (19 Dec 2010) Salary disbursement through M-Paisa: This system has provided considerable facilities and convenience for the personnel particularly those getting paid through M-Paisa. The officers that are being paid through M-Paisa are satisfied with this system due to the following reasons: •Salaries are paid through M-Paisa on timely basis without undue •Salaries are paid through M-Paisa on timely basis without undue delays •Time is not wasted while preparing for disbursing salaries •ANPs do not have to face security threats while receiving their salaries •ANPs do not need to travel long distances to receive their salaries thus saving the transportation cost •ANPs can conveniently send money to their families through this system Regards, Col Bariyali Sadat Finance and budget department
M-Paisa Letter from Central Asia Development Group
M-Paisa Partners & Projects Loan Repayments Bill Payments Salary Payments Bank Partners
M-Paisa From Roshan ���������� � � �
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