Enrollment Management: Faculty Senate Meeting The Recruitment and March 27, 2017 Admission of High Ability and Diverse Students
What is Enrollment Management? “An organizational concept and a systematic set of activities designed to enable educational institutions to exert more influence over their student enrollment. Organized by strategic planning and supported by institutional research, enrollment management activities relate to students’ college choice, transition to college, and student attrition, retention, and outcomes .”
Enrollment Management Offices International Undergraduate • Office of the VP for Enrollment Management Education Admissions • Undergraduate Admissions • Student Financial Services Student Office of the • Office of the Registrar Financial Registrar VP for Services • Office of International Education Enrollment Management • ROTC/Military Studies ROTC/ • Veteran Affairs Veteran Military Affairs Studies • Retention and Re-Enrollment Retention/ Re-Enrollment
GOALS 2016 - 2017
GOAL: Efficiently manage admissions and enrollment process to increase the academic profile and diversity for first-time, first-year students • Increase geographic diversity • Improve overall academic profile of FTFY students measured by SAT and selectivity (Admit rate of 67% this year) • Increase overall racial and ethnic diversity of the first-year class
GOAL: Utilize transfer students to help meet enrollment goals in programs with capacity Implement transfer module in DegreeWorks Expand progression plans to assist in growing transfer enrollment and timely graduation
GOAL: Continue to enhance the globalization of campus by increasing international enrollment and expanding global opportunities for current students Continue to grow the number of international students (from 5% to 7%) Expand the number of exchange programs available to students for study abroad and increase student participation in exchange programs Launch new initiative to aggressively increase participation in experiential learning abroad and to diversify that participation by end of 2020
GOAL: Improve the 4-year graduation rate from 64 to 70 percent by 2020 • Increase first year retention to 90% by 2021. • Implement the FYE Recommendations • Explore Advising and Retention Solftware
First-Time First-Year Data 2007 - 2016 2007 2016 Class Size 2450 2496 Average SAT 1174 1207 Percent Vermont 26% 21% Percent Female 55% 61% Percent Students of Color 7% 11% Percent Outside New England 37% 41%
First-Time First-Year Fall Enrollment CALS CAS CEMS CESS CNHS GSB RSENR 4% 4% 10% 8% 7% 10% 10% 7% 4% 7% 13% 49% 8% 56% 2016 2007
National Trends
Major National Trends College participation rates slow Demographic shifts Student academic interest
Test Takers – Intended Major Report Intended Major Group 2014 2015 2016 Area, Ethnic, Cultural and Gender Studies 2,160 2,353 2,592 Biological and Biomedical Sciences 124,025 130,398 139,567 Communication, Journalism and Related Programs 46,377 45,312 44,371 Computer and Information Sciences, and Support Services 54,411 62,610 71,448 English Language and Literature/Letters 22,808 23,083 23,185 Family and Consumer Sciences/Human Services 8,882 8,635 8,374 Foreign Languages and Literatures, General 12,002 11,684 11,327 History, General 17,936 16,809 15,736 Liberal Arts and Sciences, General Studies and Humanities 10,754 9,642 9,571 Mathematics and Statistics 8 16 46 Multi/Interdisciplinary Studies 2,963 3,269 3,593
Test Takers – Intended Major Report Intended Major Group 2014 2015 2016 Natural Resources and Conservation 12,123 12,615 13,795 Philosophy and Religious studies 5,290 5,206 5,369 Physical Sciences 26,742 27,199 29,300 Psychology, General 85,032 85,753 89,279 Security and Protective Services 87,039 89,506 94,515 Social Services 31,128 31,127 34,323 Undecided 185,716 188,588 190,556 Visual and Performing Arts, General 171,559 172,667 177,419
Selecting a Class and Admissions Policies
Minimum Entrance Requirements Four years of English • Three years of mathematics: • Algebra I, Algebra II and Geometry (or equivalents) Three years of a natural or physical science, • including a laboratory science Three years of social sciences • Two years of the same foreign language •
College/School Minimum Entrance Requirements GSB: Requires additional math CAS: Recommends additional coursework CEMS: Requires additional math and science for some majors CNHS: Requires additional math and science for some majors CALS: Requires additional math and science for some majors RSENR: Requires additional math and science CESS: Requires additional math and science for some majors
Admissions Targets First-Time First-Year Students Transfer Students 2017 College/ 2014 2015 2016 2016 College/ 2014 2015 2016 2016 2017 Proposed School Enrolled Enrolled Targets Enrolled School Enrolled Enrolled Targets Enrolled Targets Targets 224 265 250 246 245 62 75 75 66 70 CALS CALS 140 145 140 173 155 15 20 20 22 20 RSENR RSENR 1094 1150 1140 1227 1225 208 232 235 204 195 CAS CAS 217 184 175 183 175 40 83 75 62 50 GSB GSB 295 304 295 325 325 65 73 75 62 60 CEMS CEMS 117 116 110 106 105 34 39 40 40 40 CESS CESS 223 235 220 236 220 25 23 25 7 20 CNHS CNHS 2310 2400 2330 2496 2450 449 540 545 463 450 Total: Total:
Shaping the Class Alumni children Alumni recommendations First-generation Geographic diversity Students of color International Students of color Under-represented populations by discipline (women in business and STEM) Veterans
High Ability Student Recruitment
Recruitment of High Ability Students Academic program strength and reputation Access to research Access to faculty Accelerated programs Honors College Residential experiences (Dean’s signature programs, Honors College, Wellness Environment)
Recruitment Strategies: High Ability Students Academic messaging Segmented communication about research and outcomes Scholarship opportunities Honors College promotion Top Scholar calling campaign Grossman Scholars and Liberal Arts Scholars programs Catamount Commitment Green and Gold
Vermont Student Recruitment
Vermont Application Trends Vermont Students Semester # Applicants % Admit # Admits % Yield # Enrolls Fall 2007 2,086 72.9% 1,521 41.7% 635 Fall 2008 2,107 71.2% 1,500 42.0% 630 Fall 2009 2,103 74% 1,557 41.4% 644 Fall 2010 2,133 70% 1,494 40.3% 602 Fall 2011 2,071 74.7% 1,548 41.3% 640 Fall 2012 2,263 69.8% 1,580 34.2% 541 Fall 2013 2,143 73.1% 1,567 38.5% 603 Fall 2014 2,219 66.9% 1,484 36.6% 546 Fall 2015 2,218 64.2% 1,423 33.7% 479 Fall 2016 2,180 63.8% 1,391 37.7% 524
Out-of-State Application Trends Out-of-State Students Semester # Applicants % Admit # Admits % Yield # Enrolls Fall 2007 16,728 69.1% 11,558 15.7% 1,815 Fall 2008 18,955 64.1% 12,151 15.1% 1,838 Fall 2009 20,262 70.6% 14,299 13.8% 1,975 Fall 2010 20,184 70.6% 14,258 13.1% 1,870 Fall 2011 20,271 75.4% 15,293 11.7% 1,783 Fall 2012 19,545 77.4% 15,136 12.1% 1,831 Fall 2013 20,238 78.0% 15,790 12% 1,892 Fall 2014 22,014 74.1% 16,313 10.8% 1,764 Fall 2015 23,057 71.5% 16,484 11.7% 1,921 Fall 2016 20,296 69.5% 14,104 14% 1,972
Outreach to Vermonters • Visit every Vermont high school annually • Vermont reception for VT residents at ASV’s • Admitted Student Reception (ASV) for Vermonters • Research Vermont for high achieving Vermont juniors • Upward Bound Sophomore Summit “Three for All” bus tour for HS freshmen and sophomores • Annual school counselor breakfasts and lunches across the state • Vermont college fair
Outreach to Vermonters • Green and Gold scholarship • Catamount Commitment • Competitive financial aid • Programs with Community College of Vermont • Waive application fee for early action Vermont applicants • Participation in College Pathways Programs hosted by VSAC • Visit to schools with international populations
Students of Color Recruitment Strategies
Recruitment Strategies: Students of Color Purchase names of students who identify as student of color Targeted high school visits Diversity publication Calling campaign Visit programs (Joining the Circle/Discovering UVM) Student to student outreach
Outreach Initiatives: Vermont Students of Color Annual outreach meetings in Missisquoi region with the Abenaki students VSAC College Pathway programs Partnerships with local high schools (South Burlington, Winooski, Burlington) Partnership with multicultural youth programs College planning sessions for UVM custodial staff for themselves and dependents
Partnership Program Twelve schools in three cities: (Bronx/Manhattan, Philadelphia, and Chicago) Program begins in ninth grade: (college and financial aid advising, campus visits, and transition to college)
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