The most Inspiring and Personal Fashion Online Shop in Europe E - PowerPoint PPT Presentation

The most Inspiring and Personal Fashion Online Shop 
 in Europe E V E R Y C AT C H Y O U R P E R F E C T M AT C H • A B O U T Y O U . D E

900m GMV ( 275m IFRS net revenue) Fastest 275 Growing 350m GMV E-Commerce ABOUT YOU 137 Launch Startup in 166m GMV Europe 62 38m GMV 22 2014 2015 2016 2017 Actual Actual Actual Forecast 5 5 % O W N S T O C K ( S H O R T- TA I L ) , 4 5 % M A R K E T P L A C E

The European Fashion Market Today Total ~400 bn EUR Online 11 % ~43,6 bn EUR Offline 89 %

The European Fashion Konservative Market Today Forecast 2021 Total ~400 bn EUR Total ~400 bn EUR Online Online ~43,6 bn EUR 11 % 15 % ~58,3 bn EUR + 14,7 bn EUR Offline Offline 85 % 89 %

Why do people spend money on fashion (online)? Buying Fashion Finding Fashion Discover Fashion „I need the Levis 501 in 27/30“ „I am looking for the perfect jeans“ „I want a new outfit“ Segment leader Segment growth

ABOUT YOU is leading the growing Market of Online Fashion Discovery. So far, fashion discovery happened offline. Now it happens on the smartphone - on ABOUT YOU.

ABOUT YOU Shopping Experience in a Nutshell Content- & Influencer-Network Smartphone Personalization Exklusive cooperations with the Smartphone traffic share at 70% 
 Personalized content increases largest Fashion-Influencer, Celebs, and users have 2x higher CLV relevance and user interaction Brand, Magazines etc

More than 120.000 Products from more than 1.000 Brands: Covering the fashion •20% of assortment on own stock massmarket, without being doing 55% of revenue too much in the risk •80% of assortment through 
 marketplace (longtail) FA S T D E L I V E R Y H I G H M A R G I N S H I G H S K U AVA I L A B I L I T Y O F T O P S E L L E R

Customer Unit Ecomonics ABOUT YOU Germany (2m 36% ROI after 100% ROI after Customer) 360 Days 720 Days (EUR; Excl. VAT; HGB) 17 26 9 20 -11 -25 14 Customer Acquisition Contribution per Net Contribution after first Contribution from follow- Net Contribution after 360 Contribution from follow- Net Contribution after 720 Costs 1) Transaction (net revenue Transaction per Customer on Transaction next 360 Days per Customer on Transaction next 360 Days per Customer less variable costs) 2) Days Days (Ø 1,4x) 3) (Ø 1,2x) 3) 1) ∑ Marketing Spending per Period / ∑ New Customers same Period; 2) Gross basket value less returns less COGS less fulfillment and service costs; 
 3) Calculated as Contribution per Transaction (14 EUR) * Transactions per Period per Customer (x)

• Customer Acquisition • Assortment • Fullfillment Core Retail Business • Reach Margin • • Tech & Data Yield Scale Growth funds • • Infrastructure Liquidity • Multiple additional Profit New Service Business Drivers in Business Model • Advertising • Software • Analytics

Until 2020 we will reach following goals: Become One of the Generate more than 
 Be present in TOP 3 
 2.5 BN € 10 Fashion Players in Europe GMV per annum European countries (50% CAGR until 2020)

THX! The most Inspiring and Personal Fashion Online Shop 
 in Europe E V E R Y C AT C H Y O U R P E R F E C T M AT C H • A B O U T Y O U . D E