PRESENTED BY ERIN CREEKS SPONSOR FOUNDER OF MSINDEPENDENT BASICS SHIP
“WHEN YOU CAN GET THE THINGS MONEY CAN BUY, YOU DON'T ACTUALLY NEED MONEY. MONEY IS THE MIDDLEMAN. Erin Creeks
HELP SPONSORS FIND YOU
PROMOTE PUBLIC PITCH Build interest and value in what you're offering. ASK OUTREACH Make the offer and lead them into your "sales funnel.". SHOW & TELL DEMONSTRATE DELIVERY Showcase your case studies, create content that your sponsors can expect, or design a mock up.
stories must I N T O X I C A T E
HOW TO FIND SPONSORS
“NOTHING SALES BETTER THAN SOLUTIONS." Erin Creeks
WHO MAKES THE DECISIONS? Brand Manager General Manager District Manager Marketing Director Sponsorship Manager Community Outreach Coordinator
HOW TO FIND THEM Hunter Chrome Extension RocketReach Chrome Extension Clearbit Connect Slik Prospector Leadfeeder Contacts EmailMatcher EasyEmail Events
THE Treat your pitch the same way you PITCH would treat an introduction at a networking event.
THE PITCH Hello Gordon, I came across your profile on LinkedIn and felt you were the perfect person with whom to connect for an upcoming project that I'm working on. I'd love to connect with you, and find out the most valuable elements of a sponsorship that would best benefit your brand. Are you free for a quick phone call next week, maybe April 3rd at 11am? Thank you for your consideration, Keep it simple. It's an introduction not an audition.
BE READY TO ANSWER QUESTIONS, SEND INFO, AND FOLLOW UP. Be sure that you can keep the ball rolling with follow up content... Email Response Template Next Steps/Timeline Media Kit Proposal Stats
Hi Erin, Can you tell me a little more about how you incorporate giveaways? How do you mention the brand? I'm happy to send a few gift cards for your event but I'd need to know how you intend to use them, how people will win, if our name or logo would go anywhere? Since it's an influencer event, could we ask the winners to share their winning? Just thinking out loud.
Thank you for speaking with me earlier today. I have included additional details regarding the #GirlsNightOut event below, and I have also attached a customized sponsorship request and proposal. Event Title: #GirlsNightOut - Avant-Garde Date: July 12, 2018 Time: 6-9pm Location: Space HTX - 2005 Commerce St, Houston, TX 77002 Expected attendance: 200-250 Our Audience: Multi-cultural women ages of 25-44, with the majority being millennials. Ladies have a bachelors degree or higher, are career professionals, and approx 57% of our audience are classified as single. Event Description: #GirlsNightOut is where Instagram meets happy hour. We bring women together with a venue full of alluring aesthetics designed to create a backdrop that compels guests to share their experience through social media. All #GNO partners are able to have their message amplified via the new word of mouth - social sharing. Event Promotion: We have partnered with local influencers to promote our event via their respective blog, vlog ( video blogging), and social media channels. We expect to reach an audience of 100,000K+ based on our collaborating influencers and current audience. A Press Release will also go out in the weeks leading up to the event to secure local televised opportunities to promote the event, along with local publications like The Voyage Houston and Houstonia. Charitable Contribution: A portion of ticket sales will go to benefit Life Water and other nonprofits that benefit women. I look forward to you feedback, and thank you for your consideration,
KNOWING WHAT TO OFFER COMES DOWN TO KNOWING WHAT THEY WANT Do your research to know what is important to your sponsor, and what resources you can offer. Are you offering access to an audience, social outreach, public appeal, affiliation, exposure. customer feedback, customer contacts, etc.
85% PURPOSE SPONSORSHIP of American consumers would switch brands if a different brand of a similar price and quality supported a good cause. (2013 Cone Communications Social Impact Study). Sponsorship has evolved into a sophisticated marketing technique that goes beyond promoting awareness. The most authentic way in to reach their targets is to provide an exceptional experience . 63% OF MARKETERS plan on investing more in live events in the future both in budget and number of events. (Bizzabo, 2017)
YES THEY SAID NO IF THEY SAY NO Ask.... What do they value in a sponsorship relationship Are there any upcoming promotions or launches Who is there target audience or buyer persona When is their intake period Did you reach the right contact person How can you improve your proposal
LARGE COMPANIES V.S Small It's all about risk, reward, and time. A sponsor can be a business, organization, group of people, or individuals.
WHAT TO OFFER
BE FLEXIBLE Customized is King Work with sponsors to create customized solutions that work for them, benefit your audience, and support you. Let's get away from the standard tier packages.
“SPONSORS WANT PURPOSE BEHIND THE ACTIVATION, SO WE CREATE SPONSORSHIPS THAT ARE EXPERIENCES." Unknown
Manage expectations CONTRACTS DELIVERY
ESTABLISH KPI KEY PERFORMANCE INDICATORS IMPRESSIONS VS IMPACT MEASURE EVERYTHING
ERIN CREEKS MSINDEPENDENT.NET ERIN@MSINDEPENDENT.NET MSINDEPENDENTGP SPONSOR BASICS MSINDEPENDENT SHIP MSINDEPENDENTGP
Recommend
More recommend
