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Email/Pitch: Do’s • Email, don’t phone • Short and sweet • Suggest the feature you’re pitching to • Show you’ve done your research • Attach visuals • Link to website • Make it as easy as possible for them @PRdispatch Save time. This is all done for you as a PR Dispatch member

Email/Pitch: Don’t’s • Tell them why they should feature your product • Tell them your life story • Email on evenings or at weekends • Attach high res images • Send Dropbox files or WeTransfer links • Hound them @PRdispatch

Following up – What to do next • Wait a week or two after your original email • Use a similar format to your initial email. • Re-attach look books and images • Be patient @PRdispatch

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